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Analytics Resources for Digital Marketing From WebFX

Your resource for everything you need to know about digital marketing from the professionals at WebFX

Top Marketing Analytics Companies


7 Tips for Choosing a Top Marketing Analytics Company Want to work with a top marketing analytics company? View Our Digital Services

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What is Data Analytics? the Complete Beginner’s Guide


Data Analytics: What It Is and How to Use It One of the best ways to improve your company’s performance is to conduct data analytics at your business. Keep reading to learn what data analytics is and how it can […]

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8 Website Analytics Metrics You Need to Track for Success


7 Tips for Choosing a Top Marketing Analytics Company Want to work with a top marketing analytics company? View Our Digital Services

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Website Call Tracking Services


Website Call Tracking From WebFX Tracking phone calls is one of the hardest (but most important) parts of digital marketing. At WebFX, we’ve come up with an affordable, simple call tracking system that ensures you always know exactly where your […]

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Google Analytics Consulting Services From WebFX

Google Analytics Consulting Services From WebFX Google Analytics is one of the most powerful tools at your disposal when marketing online. However, it can be hard to turn all of that data into actionable steps that improve your bottom line. […]

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Video Marketing Analytics


Video Marketing Analytics Video is becoming one of the most effective ways for companies to connect with potential customers and clients online. Video platforms like YouTube are changing the way companies advertise and reach their audiences, and allow them to […]

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Explore one of these categories to go more in-depth on a specific analytics topic or keep reading for our beginner’s guide to digital marketing analytics, complete with additional resources.

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Learn the basics of marketing analytics

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Learn marketing analytics terminology

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Get the latest marketing analytics statistics

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Learn about marketing analytics technology

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Learn about marketing analytics for SMBs

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Learn about marketing analytics for B2B companies

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Learn about marketing analytics for B2C companies

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Learn about marketing analytics for ecommerce companies

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Learn about marketing analytics for enterprise companies

What is marketing analytics?

Marketing analytics refers to analyzing data to measure, evaluate, and manage marketing performance to maximize effectiveness and optimize your business’s return on investment (ROI). By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns, and increase their ROI.

IMG 1948 300x191Why is analytics important for digital marketing?

Analytics is important for digital marketing because it enables marketers to make data-driven decisions.

Analytics allows you to quantify the effects of the various techniques in your marketing strategy so that you can improve and optimize your campaigns.

With analytics, you can combine all of your marketing data in one place and improve your understanding of trends over time.

How to get started with digital marketing analytics

How can you get started with marketing analytics? Here are a few essential steps to follow.

1. Set SMART goals for your marketing campaign

Setting goals helps you measure your progress and have a clear end in mind to aim for. To create more effective goals, use the SMART method by creating goals that are specific, measurable, attainable, relevant, and timely.

2. Choose your marketing performance metrics

This will enable you to keep all your campaign data in one place and analyze performance. These metrics, or key performance indicators (KPIs), help you quantify your progress toward your goals.

3. Set up marketing performance measurement tools

Digital marketing efforts are Internet-based, so you have access to accurate, detailed information about how your campaigns perform. Some tools you can use include:

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4. Start measuring your marketing performance

Once you have your marketing goals, metrics, and tools ready to go, start tracking your metrics. Tracking important marketing performance metrics will tell you what’s working in your campaign and what you need to change.

two marketers in a meetingWorking with a marketing analytics agency

Marketing analytics companies help you collect information about your website, marketing campaigns, and potential customers. They will also break that information down for you so you understand it.

Professional marketing analytics firms stay on top of the analytics industry so you don’t have to. This helps them ensure you have the most valuable data and insights available, enabling you to stay ahead of the competition and maximize your marketing’s ROI.

It’s essential to choose the right marketing analytics company to help you make the most of your analytics and improve your marketing campaigns.

Marketing analytics for different types of businesses

The ideal analytics tools and techniques might differ depending on the type of business you run. Explore marketing analytics resources for various kinds of companies here:

Marketing analytics for B2C companies

Marketing analytics for B2B companies

Marketing analytics for SMBs

Marketing analytics for enterprise companies

Marketing analytics for ecommerce companies

Additional Channels and Strategies

Learn how to market (and measure) your company’s success with other digital marketing strategies, like content marketing, social media marketing, and email marketing, with the following resources!

Learn more about marketing analytics

If you’re ready to learn more about how analytics can improve your marketing campaigns, sign up for WebFX emails to get the latest marketing tips and actionable advice delivered straight to your inbox.

We look forward to helping your business grow!