Martech Resources: Learn the Basics of Martech

With the Internet shaping so many of today’s consumer decisions, marketing technology — or martech — has proven a vital tool in assessing user preferences and nurturing potential customers through the sales funnel, as well as providing comprehensive demographic data for strategic planning.

Marketing Automation Benefits


Home The Benefits of Marketing Automation: 9 Reasons You Should Automate Part of Your Internet Marketing Internet marketing provides numerous benefits to businesses, but it also creates an entirely new set of responsibilities for owners and marketing professionals. Managing your […]

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Artificial Intelligence Marketing


Home 5 Tips for Using Artificial Intelligence (AI) Marketing As you shape your digital marketing plan, you’re always looking for ways to make it more efficient and better for your audience. Artificial intelligence (AI) marketing is one of the newest […]

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Marketing Automation Examples


Home 7 Clever Marketing Automation Examples Businesses Should Use Marketing automation is your company’s best friend. View Our Digital Services

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Marketing Automation Strategies


Home Top 3 Marketing Automation Strategies Marketing automation is one of the latest Internet crazes for one big reason. View Our Digital Services

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AI and GPT Integration Services for Intuitive Marketing Campaigns

As technology continues to push the boundaries of what we thought possible, it’s become increasingly evident that artificial intelligence (AI) is the next helpful step in the evolution of successful marketing campaigns. Companies that invest in AI and GPT integration […]

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The 8 Top Marketing Automation Companies Around the World


Home The 8 Best Lead Generation Companies Around the World Want to know the best lead generation company for your business? It could depend on where in the world you live. Read on for a list of the best lead […]

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Call Tracking Software


9 Best Call Tracking Software Apps in 2022: Which Will You Choose? From streamlining lead nurturing to syncing marketing data to improving customer support, call tracking software helps you increase sales, customer satisfaction, and client retention rate. Which caller tracker […]

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B2B Martech Pricing


B2B Martech Pricing: What’s the Cost of B2B Martech Software If you want your business-to-business (B2B) company to stay competitive, you need to take advantage of software and strategies that will help you maximize marketing efficiency. Marketing technology, or martech, […]

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CRM Agency


The CRM Agency Behind Over $3 billion in Revenue Customer relationship management (CRM) agencies help you track your digital marketing results and valuable customer data to earn a higher return on investment (ROI). If you’re ready to drive more revenue […]

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Cloud Data Warehouse

What Is a Cloud Data Warehouse and How Does It Work? Your company’s ability to manage and effectively analyze campaign and customer data is critical for maximizing your digital marketing results. That’s where a cloud data warehouse can help. Learn […]

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Explore one of these categories to go more in-depth on a specific martech topic or keep reading for our beginner’s guide to martech, complete with additional marketing technology resources.

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Learn the basics of martech

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Learn key martech terminology

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Get the latest martech statistics

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Learn about marketing tools

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Learn about martech for SMBs

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Learn about martech for B2B companies

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Learn about martech for B2C companies

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Learn about martech for ecommerce companies

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Learn about martech for enterprise companies

Learn more about martech tools

Wondering what tools you should include in your martech stack? Check out the following resources to learn about your many martech tool options and get the information you need to choose the right ones for your business’s needs.

Martech tool resources