Do I really need to track phone calls?
If you're looking into call track software, you've probably found that your business prospects prefer to call you rather than fill out an online form. This is a good sign for both leads and the effectiveness of call tracking services since people who choose to pick up the phone tend to be higher quality leads and more likely to become customers. As a result, if you're not using call tracking tools, you could be seriously underestimating the conversion rate and overall effectiveness of your web marketing efforts.
Our proprietary online call tracking software, CallTrackerFX, allows us to track phone calls as effectively as online conversions. Tracking a call is our software's ultimate goal, and our call tracking service can accurately gauge and report on every customer inquiry. Also, with our website call tracking service, you can set up multiple phone numbers to track calls via a multitude of marketing materials.
Website call tracking tools to help you get ahead
As WebFX's proprietary call tracking software, CallTrackerFX is a tool that gauges the number of leads a particular website generates. It enables WebFX to track the number of phone calls originating from visitors viewing a website or a particular component of a website, such as a form or landing page.
CallTrackerFX is especially valuable to service-based businesses, where website visitors are more likely to call the company rather than place an online order or complete a "contact us" form.
With the implementation of website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, WebFX can see the whole picture, which is why we continue to provide superior results for our clients.
Make more informed decisions with a call tracking system
CallTrackerFX can track exactly where your customers are calling you from. By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer.
Wondering if your customers found you via organic or direct traffic? What about which search engine they used? Perhaps you're running a PPC campaign, social media campaign and email marketing campaign all at the same time and you need to know which is delivering the best results.
Lucky for you, you don't have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.
How online call tracking reporting works
All incoming calls are still routed to your central information line, but different phone numbers allow our software to determine exactly how each caller came to your website. This is done by logging each phone call within your website's analytics reports.
WebFX combines data from website call tracking with your website analytics, ensuring completely accurate conversion reporting. Our call tracking service is fully compatible with Google Analytics, as well as many other website analytics products. In addition to tracking the number and source of phone conversions, our website call tracking technology can be configured to even provide geographical data regarding the individuals who called after viewing your website.
Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can't even come close to providing these kinds of results.
Is call tracking really worth it?
Call tracking software is one of the most helpful additions you can make to your business. It records every word that your leads say to you over the phone so you constantly have a record of who they are and what they want from your business. With all of that information right at your fingertips, you can increase your customer conversion rate in no time by approaching each lead uniquely.
But is that information worth the cost?
The short answer is yes. The reason is because whatever call-tracking plan you choose, you'll be able to make that money back and make much more to generate a positive ROI. And if there's a way you can get more customers while generating a positive ROI, you know for sure it's a good choice for your business.
It's still up to you to close the deals you get from lead generation strategies, but it's much easier to do that when you have all of the information you could want. After all, each lead is unique, so they require a unique approach to turn them into paying customers. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.
Go beyond online call tracking
Want to interact with your target audience? Looking for a quick, easy way to run promotions and contests? Consider the world of text message marketing! View our online SMS plans and take your online marketing programs to new heights.
Interested in trying our call tracking services? Call 888.449.3239 or contact us online today to start accurately tracking callers from your website.
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