Why do Amazon reviews matter to my business?
Amazon reviews influence your store’s sales. Here are four reasons why Amazon reviews matter to your business.
1. Help Amazon determine good and bad sellers
Amazon’s number one goal is to provide great customer service to their users so those customers will convert and buy more products in the future. The best way for Amazon to determine which third-party sellers are achieving that goal is through reviews.
If your business has great reviews on your products, it’s an indication that you’re providing good customer service. People are happy with your products and how you deliver those products. It shows Amazon that you are in line with their goal of providing the best customer service.
On the other hand, negative product reviews show that your audience is having a poor experience. If many people have issues with your products that aren’t resolved, it can cause them to have a negative perception of buying from Amazon. Amazon will know that your store isn’t performing up to their standards and will interfere.
Reviews determine whether Amazon allows you to continue selling on their site or suspends your account for providing below-average customer service. You want to earn many positive reviews because Amazon rewards businesses with better reviews. Your business can experience perks like better product rankings for having a satisfactory product.
2. Help you earn conversions
People are heavily influenced by reviews. If they are on the fence about your product, reviews can be the deciding factor towards whether someone purchases your product.
Good reviews encourage people to purchase your products. If they see that others have a pleasant experience with your product, they are more inclined to purchase it. Likewise, a multitude of negative reviews can deter potential customers from purchasing your products.
Good reviews will lead people to choose your business over the competition. You’ll earn more conversions and help your business grow.
3. Build trust with your business
If people are first-time buyers, they may be hesitant to trust your business. Online shopping can sometimes be a mystery because you can’t see the product in person. People rely on reviews to help them determine if your company is trustworthy.
When you have positive reviews on your products, new customers will trust your business more. They will feel confident that there is less risk to purchasing your products for the first time.
With predominantly negative reviews, your audience may not feel as comfortable purchasing from your business. It will cause them to choose an alternative business that offers a similar product.
4. Provide insight into your company
People want to purchase products from companies that value their business. They want to choose companies that will be responsive if there are issues. Your audience can get a sense of that from your reviews.
Positive reviews give your audience insight into your business’s performance. If you’re receiving many positive reviews, new leads will see that you provide great products and customer service.
Negative reviews can give your audience insight too. If your company is taking the time to respond to negative reviews and resolve issues, customers will feel confident that your business will take the necessary steps to ensure that their issues are resolved. It builds your business in a positive light.
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What is the Amazon Earlier Reviewer Program?
When you first list your products on Amazon, it can be challenging to earn conversions without many reviews on your products. So, how can you earn reviews for products to jump start the process?
With Amazon’s Early Reviewer Program, you can earn authentic reviews for your products. This program allows a select number of customers, who have purchased your product, to write reviews for products that are enrolled in the early reviewer program.
These customers get a small credit ranging from $1 to $3 from Amazon for the review. They can review your products and give an authentic experience of it.
This costs your business $60 to participate. If you want to participate in this program, your product must have less than five reviews and you must be brand registered. You will only pay the cost after you get your first review on your product.
It’s a great program to help your business get reviews on your products. You don’t have to resort to giving away products for free. This allows you to get authentic reviews that help you earn more conversions down the line.
The $60 investment is worth it for your business. If your products are retailing at $20 a piece, you’ll make up for that after three conversions. Paying $60 to get a handful of reviews can make a world of difference for your business.
6 tactics to help your business earn more valuable Amazon reviews
Authentic reviews on your Amazon products will help you grow your business. Check out these six tactics to help you earn authentic reviews that drive more conversions.
1. Understand Amazon’s official rules
If you want to earn more valuable reviews for your business, you must start by knowing Amazon’s rules. There are restrictions to the methods you can use to obtain reviews for your product listings. It’s crucial that you take time to get familiar with Amazon’s rules and ensure you abide by them.
Here are just a few of Amazon’s policies:
- No free products
- No writing your own review on your products
- No paying people to write reviews
- Avoid getting biased people to write reviews (family members, friends, etc.)
- Don't comment negatively on a competitor's similar product listing
These are a few important rules to remember when you’re trying to earn reviews on your products.
2. Use email marketing to garner valuable reviews
Email marketing is a great tool for you to use to earn reviews for your products. Once customers purchase your products, you can follow up with them post-purchase to get their feedback.
You can send them an email asking them to review the product and rate their experience. It’s a great way for your business to earn valuable and authentic reviews for your products.
3. Monitor seller feedback
When people purchase products from your Amazon store, many of them will review you as a seller. Seller feedback and product feedback are two different entities. Seller feedback focuses on things you do as a seller, such as shipping or communicating, while product feedback is solely about product quality and experience.
You want to monitor seller feedback because you can see when people rate your performance. Some people who rate you as a seller may not rate your product. It’s an opportunity for you to ask them for an authentic review of your products.
At WebFX, we can help you monitor seller feedback. With our Amazon review management services, we’ll help you monitor seller feedback as well as product reviews. Give us a call today at 888-601-5359 to see how we can help your business grow!
4. Look at customers you’ve serviced
Many customers will reach out to you with customer serviced-related issues. They may need help choosing the right product, questions about the product, or need more information about it. If these leads convert, it’s a great opportunity for your business to ask for a review.
People who have a great customer experience will be more willing to review your products because of the positive experience with your business. It’s a great opportunity for you to receive seller feedback, too! These reviews can help your business grow and reach new leads on Amazon.
5. Create product inserts
When customers purchase your products, you can ask for reviews right in the package. Product inserts are a great way for you to directly ask your audience for reviews on your products.
These inserts appear in the package with the product. When your customers open the package, they’ll see a piece of paper with information about contacting your business with questions or concerns and a blurb about reviewing your product.
You can even insert information asking customers to contact you first before leaving a negative review. It’s a great way to prevent negative reviews from hurting your site and having to remedy the issue after the fact.
Product inserts are a great way for you to ask your audience for reviews on the products. It’s a reminder to let your business know how you are doing.
6. Have a high-quality product to offer
If you take away anything from this information, let it be this: high-quality products will lead to more positive reviews. When you have a great product, people are more likely to leave reviews for it.
A quality product will always generate good reviews for your business. It’s the best way to ensure that you get positive reviews. At that point, you just need to implement a strategy to get your audience to actually post the reviews.
WebFX will help you manage your Amazon reviews
Amazon reviews can make or break your product’s performance. With many people relying on reviews to help them make decisions on purchase, it’s crucial that you monitor your reviews to ensure they’re helping you earn more conversions. At WebFX, we have the knowledge and experience to help you monitor your reviews.
We’re a full-service digital marketing company that specializes in Amazon review management. Our team of 200+ experts will help you manage reviews on your Amazon product pages. We can help you earn more valuable reviews that increase your conversions.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on driving results that help our clients’ businesses grow.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the awesome work we do for them!
Start managing Amazon reviews today!
If you're ready to take control of your Amazon reviews, contact us online, or call us today at 888-601-5359 to speak with a strategist!
We look forward to helping your business reach new heights on Amazon!
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