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Marketing Pricing for Amazon: What Should You Pay in 2024?

More than 40 percent of online sales take place on Amazon, which is why marketing on Amazon has become an important strategy for businesses today. How much should your company pay for Amazon marketing services, though? On average, businesses invest $9000 to $60,000 per month into Amazon marketing. Find out more in this Amazon marketing pricing guide!

How much do Amazon marketing services cost?

Curious about how much Amazon marketing services cost? Browse WebFX pricing now or, keep reading to learn more about Amazon marketing pricing.

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SEO Services for Amazon

$1,300 – $4,575 / month

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    20-100 products added to Amazon
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    25-50 keywords per product
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    Category and subcategory optimization
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    Monthly reporting
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PPC Services for Amazon

14% – 10% of ad spend / month

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    Keyword research
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    Product advertising suggestions
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    Campaign strategy development
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    Campaign setup
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Store Services for Amazon

$3,750 – $15,000 / setup

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    20-100 products added to Amazon
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    Store creation and optimization
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    Competitor analysis
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    Product description copywriting

One Size Does Not Fit All

Select an Amazon marketing service to view custom prices for your campaign

Amazon SEO

Get more sales with a custom strategy for optimizing your product listings so your business ranks higher in Amazon search results.

Amazon PPC

Achieve a competitive ACoS with an Amazon PPC campaign that includes negative keywords, ad creation, bid management, and more.

Amazon Store Management

Make setting up, designing, and launching your Amazon Store easy with our award-winning design and marketing team.

Marketing pricing for Amazon from WebFX

With a client recommendation score 488% higher than the industry average, businesses trust WebFX. They also love our transparent pricing, which we publish online for your company to review and share with your team.

Review our Amazon marketing pricing — and packages — to learn more!

SEO Pricing Plans for Amazon

Dedicated Marketing Specialist for Amazon
Initial Product Analysis
Comprehensive Product Analysis Report
Competitive Product Price Analysis
Product User Engagement Analysis
Keyword Research for Individual Products (50 keywords per product)
Product Listings Keyword Mapping and Optimization
Search Term Keyword Additions
Product Title Optimization
Product Imagery List (list of products that do not meet Amazon recommended image number or have image errors)
Product key features optimization
Product Category Optimization
Product Review Evaluation
Initial Product OptimizationUp to 15 child ASINs Up to 30 child ASINs Up to 50 child ASINs Custom
Initial Product Copywriting (includes product copy for 5 featured bullet points and product description)15 pages 30 pages 50 pages Custom
Video Additions (Provided by client)
Image Additions (provided by client)
Initial Photo Editing
Initial campaign development & strategy
Initial inventory and backend review
New Products Consulting & Integration into Amazon Account (if new products are part of above 20 targeted products)
Existing Product Optimization Suggestions and Implementations (if part of above 20 targeted products)
Case Management for Amazon (if case arises from above 20 targeted products)
In-Stock Rate Monitoring
Perfect Order Percentage Monitoring
Order Defect Rate Monitoring
Inventory Planning Monitoring for Amazon
Global Marketplace Suggestions
Ongoing Product Optimization
Quarterly Product Analysis
Quarterly Earned Media Content Assets – Content, Product, Review Updates, and more134Custom
Quarterly Competitor Analysis
Monthly Pricing Monitoring
Monthly Sales Monitoring
Monthly Reporting for Amazon (2 hours included)
Monthly Consulting Call
Initial Campaign Investment (One-Time: Two-Month Duration)$1,500 $3,300 $4,950 Call for Quote
Progressive Monthly Management Cost$1,300 $2,675 $4,575 Call for Quote
Need more information? Call Us: 888-601-5359

PPC Pricing Plans for Amazon

Features BronzeSilverGold Enterprise
Monthly Ad SpendUp to $5,000 $5,001 to $15,000 $15,001 to $50,000 $50,000+
Keyword Research (Up to 30 keywords per product)
Dedicated Marketing Specialist for Amazon
Online Project Management System
Product Advertising Suggestions
Campaign Strategy Development
Campaign Setup
Negative Keyword Research
Ad Creation
Bid Adjustments
Sponsored Product Ads, Sponsored Brands (Brand Registered clients only), and Product Display Ads (Vendors only)
Promotion, Coupon, Lightning Deal Management
Subscribe and Save Recommendations
Management of both Automatic and Manual Campaigns
Quarterly Competitive Analysis
Monthly Reporting (2 hours included)
Progressive Monthly Management Cost$1,000 $1,250/mo. or 14% of ad spend, whichever is greater $2,250/mo. or 12% of ad spend, whichever is greater $6,000/mo. or 10% of ad spend, whichever is greater
Need more information? Call Us: 888-601-5359

Store Launch & Management Pricing Plans for Amazon

FeaturesAggressiveMarket LeaderTrailblazerEnterprise
Addition of products to AmazonUp to 20 products Up to 50 products Up to 100 products 100+ products
Category and Subcategory Suggestions
Store Creation and Optimization for Amazon (If client is brand registered)
Review Best Practices Guide
Fee Structure Training Guide for Amazon
Review Response Framework Developed
Product Description Copywriting: 1 page per product
Competitor Analysis
Amazon Buy Box Win Support
Store Design (Brand Registered Clients Only)
Brand Registry Support
Enhanced Brand Content Suggestions (Sellers Only) Implementation of suggestions is an additional fee of: $600 per page
A+ Content Suggestions (Vendors Only)
PPC Progressive Monthly Management Cost for Amazon:
Required with Store & Marketplace Launch for Amazon
$2,000 $2,500/mo. or 28% of ad spend, whichever is greater $5,000/mo. or 24% of ad spend, whichever is greater $12,000/mo. Or 22% of ad spend, whichever is greater
PPC Monthly Ad Spend for Amazon:
Required with Store & Marketplace Launch for Amazon
Up to $5,000 $5,001 to $15,000 $15,001 to $50,000 $50,000+
One Time Setup (Over two months)$3,750 $8,000 $15,000 Call for Quote
Need more information? Call Us: 888-601-5359

No matter what custom plan you build with our experienced strategist, you can always expect a performance-driven strategy. Not to mention, a passionate and dedicated account manager that understands the workings of Amazon — and how to maximize your success on the platform.

Accelerate your product revenue with WebFX

Want to see why businesses partner with WebFX? Discover how our award-winning team and advanced AI software can increase your revenue and decrease your ACoS by contacting us online today! Or, chat now by calling us at 888-601-5359!

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