30+ Amazon Statistics You Can Learn From
While the site is widely used all over the world, you may not know some of the more obscure (yet incredible) Amazon stats that prove just how influential the ecommerce giant is. Below are 30+ Amazon statistics that you probably haven’t heard. These stats are divided into the following sections:
- General Amazon statistics
- Amazon traffic and revenue statistics
- Amazon ad spending statistics
- Amazon selling stats
- Amazon employment statistics
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General Amazon statistics
- Amazon is the most valuable public company in the world (Source: CNBC)
- Amazon is responsible for more than 40% of all online sales (Source: PYMNTS)
- There are more than 300 million active user accounts on Amazon (Source: Amazon)
- 66% of consumers bought pre-owned products on Amazon, more than any other site (Source: Jungle Scout)
- According to one poll, men spend more than women do on Prime Day (Source: Forbes)
- Amazon has a cloud computing division called Amazon Web Services (AWS) (Source: The New York Times)
- The majority of Amazon users prefer to shop the site on a laptop or desktop computer, rather than on mobile devices (Source: Statista)
- The total revenue from Amazon retail membership fees is expected to increase to $37.29 billion in 2024 (Source: Statista)
- The number of Amazon Prime members in the U.S. is expected to reach 180 million in 2024 (Source: Statista)
- Nearly 1 in 3 Americans have a Prime membership (Source: RepricerExpress)
- The average Amazon Prime member spends over $1000 per year (Source: RepricerExpress)
Amazon traffic and revenue statistics
- Every minute, Amazon makes more than $800,000 (Source: CNBC)
- Every month, about 200 million people visit the site (Source: CNBC)
- Amazon makes more than $1 million in sales every quarter (Source: CNBC)
- More than 54% of all product searches happen on Amazon, not Google (Source: WebProNews)
- More than two-thirds of clicks happen on the first page of Amazon search results (Source: WebProNews)
Amazon ad spending statistics
- 34% of advertisers plan to increase Amazon ad spending (Source: Martech Series)
- 85% of ad spending on Amazon is for Sponsored Products (Source: eMarketer)
- $7.09 billion is the net ad spending share on Amazon for U.S. search ads (Source: eMarketer)
Amazon selling stats
- There are more than 2 million small- to medium-sized business (SMB) sellers on Amazon (Source: Forbes)
- The majority of Amazon sellers are based in the United States, followed by the U.K. and Germany (Source: Statista)
- Amazon Buy Box accounts for 82% of sales (Source: Wiser)
- 60% of total sales on Amazon.com come from SMBs (Source: Amazon)
- U.S.-based SMBs sell more than 4000 items per minute (Source: Amazon)
- On average, SMBs make more than $90,000 selling on Amazon per year (Source: Amazon)
- SMBs using Fulfillment by Amazon have more than 2x export sales (Source: Amazon)
- Third-party sellers sell more than 50% of everything sold on Amazon (Source: WebFX)
- More than 1 billion items are ordered from SMBs and entrepreneurs during the holiday season (Source: Amazon)
Amazon employment statistics
- Amazon employs more than 1.3 million people worldwide, not including seasonal workers, drivers, and contractors (Source: NBC News)
- Amazon’s annual turnover rate of warehouse workers is over 150% (Source: The New York Times)
- The average Amazon warehouse worker earns about $15/hour, more than twice as much as the national minimum wage (Source: The New York Times)
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Learn more about selling on Amazon
Did these Amazon statistics surprise you? Did they inspire you to create your own Amazon Seller account to promote your business and products and test out the different types of Amazon ads?
As the largest retailer in the world, Amazon has certainly surpassed milestones and created a new precedent for online shopping and retail. For more Amazon stats and to learn how to grow your business using the site, subscribe to Revenue Weekly, where you’ll get weekly marketing tips from the pros at WebFX.