30+ Amazon Statistics You Can Learn From

We all know what a tremendous force Amazon is in the ecommerce space. Even if you’re not an Amazon Prime member, you’ve probably bought something on the site in the past. From ecommerce to cloud computing to physical products, Amazon has grown exponentially over the past decade, not only when it comes to innovation but also to employees and sales.

While the site is widely used all over the world, you may not know the more obscure yet incredible Amazon stats that prove just how influential the ecommerce giant is. Here are 30+ Amazon statistics that you probably haven’t heard.

General Amazon statistics

  • Amazon’s revenue in 2020 was $386.06 billion, a 38% increase from 2019 (Source: Forbes)
  • Amazon earned $21.3 billion in profit in 2020 (Source: Fortune)
  • The company gained $8.1 billion in net sales in just the first three months of 2021 (Source: Digital Commerce 360)
  • The company’s founder and former CEO, Jeff Bezos, has an estimated net worth of $211 billion (Source: Time)
  • Amazon is the most valuable public company in the world (Source: CNBC)
  • Amazon is responsible for more than 40% of all online sales (Source: PYMNTS)
  • There are more than 300 million active user accounts on Amazon (Source: Amazon)
  • Amazon is the third most popular advertising network. (Source: TheStreet)

Amazon Shopping stats

  • Amazon is expected to surpass Walmart as the world’s largest retailer, according to analysis by JP Morgan (Source: CNBC)
  • Amazon is also the number one retailer in the U.S., with 71% of citizens shopping on the site in 2021
  • 66% of consumers bought pre-owned products on Amazon, more than any other site (Source: Jungle Scout)
  • In 2020, Amazon made up 47% of the U.S. ecommerce market (Source: Statista)
  • Electronics are the most popular category of items on the site
  • According to a study, the main reason consumers prefer Amazon is the fast and free shipping
  • Amazon ships about 2.5 billion orders every year, almost as much as FedEx (3 billion) and UPS (4.7 Billion)(Source: The Verge)
  • 35% of Amazon shoppers click on the first product in search results (Source: Search Engine Journal)
  • 94% of consumers plan to shop on Amazon for holidays (Source: BloomReach)

Amazon Prime statistics

  • 200 million people were Prime members as of 2021 (Source: The Motley Fool)
  • 112 million people in the U.S. are Prime members (1 in 3 Americans) (Source: Fortune)
  • Prime members spend more than $1,400 on Amazon each year (Source: Statista)

Prime Day statistics

The first Amazon Prime Day was held in 2015 in celebration of the 20th anniversary of the company. Back then, it was a 24-hour event, but it has since expanded to a 48-hour global event.

Here are some Amazon statistics about Prime Day:

  • Prime Day sales increased 45% from 2019 to 2020 (Source: Forbes)
  • During 2020, Prime Day sales reached $10.4 billion (Source: Forbes)
  • According to a recent poll, men spend more than women do on Prime Day (Source: Forbes)
  • Small-to-midsized businesses earned more than $1.9 billion in sales during Prime Day (Source: Entrepreneur)

Amazon traffic statistics

  • Every minute, Amazon makes more than $800,000 (Source: CNBC)
  • Every month, about 200 million people visit the site (Source: CNBC)
  • Amazon makes more than $1 million in sales every quarter (Source: CNBC)
  • Almost 90% of all product views on Amazon come from searches, not ads (Source: Jumpshot)
  • 70% of Amazon customers do not click past the first page of search results (Source: Search Engine Journal)
  • The first three products in search results account for 64% of clicks (Source: Search Engine Journal)
  • More than 54% of all product searches happen on Amazon, not Google (Source: WebProNews)
  • More than two-thirds of clicks happen on the first page of Amazon search results (Source: WebProNews)
  • About 70% of the world’s searches on Amazon’s search browser are for generic goods — not branded goods. (Source: The New York Times)
  • 81% of clicks on first page go to brands (Source: Search Engine Journal)
  • The first three organic listings in Amazon search results get 64% of clicks (Source: Search Engine Journal)
  • Nine out of ten consumers check Amazon even if they find product they want on another site (Source: Bloom Reach)
  • The average cost-per-click on Amazon is $1.20 (Source: Statista)

Amazon sponsored product and sponsored brands statistics

  • Marketers are spending 165% more on Amazon Sponsored Product ads (Source: MediaPost)
  • Clicks on Sponsored Products and Sponsored Brands ads convert at more than three times the rate of Google Shopping ad clicks (Source: MediaPost)
  • Sponsored Product ads have the highest sales-per-click. Source: MediaPost)
  • 34% of advertisers plan to increase Amazon ad spending (Source: Martech Series)
  • 85% of ad spending on Amazon is for Sponsored Products (Source: eMarketer)
  • $7.09 billion is the net ad spending share on Amazon for U.S. search ads (Source: eMarketer)

Amazon selling stats

  • In 2019, over 225,000 sellers made more than $100,000 in sales (Source: Amazon)
  • There are more than 2 million small- or medium-sized business sellers on Amazon (Source: Forbes)
  • The majority of Amazon sellers are based in the United States, followed by the U.K. and Germany (Source: Statista)
  • 92% of Americans have bought something from Amazon (Source: NPR)
  • Amazon Buy Box accounts for 82% of sales (Source: Wiser)
  • 44% people buy something at least once a month from Amazon (Source: NPR)
  • 94% people made a purchase in the past 12 months from Amazon (Source: Business Insider)
  • More than 1 million small-to-midsized businesses sell on Amazon (Source: Forbes)
  • 58% of total sales on amazon.com come from small-to-midsized businesses (Source: Amazon)
  • U.S.-based small-to-midsized businesses sell more than 4000 items per minute (Source: Amazon)
  • On average, small-to-midsized businesses make more than $90,000 selling on Amazon per year (Source: Amazon)
  • Small-to-midsized businesses using Fulfillment by Amazon have more than 2x export sales (Source: Amazon)
  • Third-party sellers sell more than 50% of everything sold on Amazon (Source: WebFX)
  • More than 1 billion items are ordered from small-to-midsized businesses and entrepreneurs during the holiday season (Source: Amazon

Amazon employment statistics

  • Amazon employs more than 1.3 million people worldwide, not including seasonal workers, drivers, and contractors (Source: NBC News)
  • Amazon’s annual turnover rate of warehouse workers is over 150% (Source: The New York Times)
  • Amazon added more than 427,000 new workers between January and October 2020 (Source: The New York Times)
  • Amazon’s employment rate rose over 50% from 2019 to 2020
  • The average Amazon warehouse worker earns about $15/hour, more than twice as much as the national minimum wage (Source: The New York Times)

Amazon technology stats

  • Amazon has a cloud computing division called Amazon Web Services (AWS) (Source: The New York Times)
  • Amazon now sells a COVID-19 test online (Source: Stat)
  • The majority of Amazon users prefer to shop the site on a laptop or desktop computer, rather than on mobile devices (Source: Statista)
  • Amazon had more than 150 million mobile app users in September 2019 alone (Source: Statista)

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Learn more about selling on Amazon

Did these Amazon statistics surprise you? Did they inspire you to create your own Amazon Seller account to promote your business and products?

As the largest retailer in the world, Amazon has certainly surpassed milestones and created a new precedent for online shopping and retail. For more Amazon stats and to learn how to grow your business using the site, subscribe to Revenue Weekly, where you’ll get weekly marketing tips from the pros at WebFX.