30+ Amazon Statistics You Can Learn From

We all know what a tremendous force Amazon is in the ecommerce space. Even if you’re not an Amazon Prime member, you’ve probably bought something on the site in the past. From ecommerce to cloud computing to physical products, Amazon has grown exponentially over the past decade, not only when it comes to innovation but also to employees and sales.

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While the site is widely used all over the world, you may not know the more obscure yet incredible Amazon stats that prove just how influential the ecommerce giant is. Here are 30+ Amazon statistics that you probably haven’t heard.

General Amazon statistics

  • Amazon’s revenue in 2020 was $386.06 billion, a 38% increase from 2019
  • Amazon earned $21.3 billion in profit in 2020 (Source: Fortune)
  • The company gained $8.1 billion in net sales in just the first three months of 2021 (Source: Digital Commerce 360)
  • The company’s founder and former CEO, Jeff Bezos, has an estimated net worth of $211 billion (Source: Time)
  • Amazon is the most valuable public company in the world (Source: CNBC)

Amazon Shopping stats

  • Amazon is expected to surpass Walmart as the world’s largest retailer, according to analysis by JP Morgan (Source: CNBC)
  • Amazon is also the number one retailer in the U.S., with 71% of citizens shopping on the site in 2021
  • 66% of consumers bought pre-owned products on Amazon, more than any other site (Source: Jungle Scout)
  • In 2020, Amazon made up 47% of the U.S. ecommerce market (Source: Statista)
  • Electronics are the most popular category of items on the site
  • According to a study, the main reason consumers prefer Amazon is the fast and free shipping
  • Amazon ships about 2.5 billion orders every year, almost as much as FedEx (3 billion) and UPS (4.7 Billion)(Source: The Verge)

Amazon Prime statistics

  • 200 million people were Prime members as of 2021 (membership grew by 50 million from 2020)
  • 95 million people in the U.S. are Prime members (1 in 3 Americans)
  • Prime members spend more than $1,400 on Amazon each year (Source: Statista)

Prime Day statistics

The first Amazon Prime Day was held in 2015 in celebration of the 20th anniversary of the company. Back then, it was a 24-hour event, but it has since expanded to a 48-hour global event.

Here are some Amazon statistics about Prime Day:

  • Prime Day sales increased 45% from 2019 to 2020 (Source: Forbes)
  • During 2020, Prime Day sales reached $10.4 billion (Source: Forbes)
  • According to a recent poll, men spend more than women do on Prime Day (Source: Forbes)

Amazon traffic statistics

  • Every minute, Amazon makes more than $800,000 (Source: CNBC)
  • Every month, about 200 million people visit the site (Source: CNBC)
  • Amazon makes more than $1 million in sales every quarter (Source: CNBC)

Amazon selling stats

Amazon employment statistics

  • Amazon employs more than 1.3 million people worldwide, not including seasonal workers, drivers, and contractors
  • Amazon’s annual turnover rate of warehouse workers is over 150% (Source: NYT)
  • Amazon added more than 427,000 new workers between January and October 2020
  • Amazon’s employment rate rose over 50% from 2019 to 2020
  • The average Amazon warehouse worker earns about $15/hour, more than twice as much as the national minimum wage (Source: NYT)

Amazon technology stats

  • Amazon has a cloud computing division called Amazon Web Services (AWS) (Source: NYT)
  • Amazon now sells a COVID-19 test online (Source: Stat)
  • The majority of Amazon users prefer to shop the site on a laptop or desktop computer, rather than on mobile devices (Source: Statista)
  • Amazon had more than 150 million mobile app users in September 2019 alone (Source: Statista)

Learn more about selling on Amazon

Did these Amazon statistics surprise you? Did they inspire you to create your own Amazon Seller account to promote your business and products?

As the largest retailer in the world, Amazon has certainly surpassed milestones and created a new precedent for online shopping and retail. For more Amazon stats and to learn how to grow your business using the site, subscribe to Revenue Weekly, where you’ll get weekly marketing tips from the pros at WebFX.