Stores and Marketplace Launch Services for Amazon

A storefront on Amazon acts as a microsite for your company. You receive a custom URL, as well as a location to showcase your brand and products. Even better, your Store on Amazon can feature links to your social media.

That can result in more engagement across your social media platforms. It can also increase the loyalty of these shoppers. For example, when you launch a new product, you can announce it to your social media followers — and provide your followers with a link to your Amazon listing.

It’s critical to note, however, that your social media is more than a promotional platform. If you want to build the loyalty of your target shopper, then you need to make your social media strategy about them. Offer them value with relevant and original articles, as well as sneak-peeks into your business.

When you invest in our store setup service for Amazon — or store management service for Amazon — you create an immersive shopping experience. They can browse your products without the noise of search results, almost as if they were on your website.

By offering this kind of experience, you can improve not only your sales, but also your brand awareness. Better brand awareness can lead to the earlier benefits mentioned, like higher activity on your social media accounts and increasing shopper loyalty.

With our account management for Amazon Stores, we can handpick products to promote on your Store or utilize dynamic widgets to autopopulate your product displays. For example, you may promote your best-selling products to increase their sales even more.

In most instances, your marketing specialist for Amazon will reference keyword data and use individual shopper insights to customize which products appear on the homepage of your Store. That way, you’re offering users customized options that appeal to their shopping habits.

Another perk of investing in Store management services for Amazon is that they can help your other digital marketing strategies. For example, your social media strategy and content marketing strategy can both benefit from your Store on Amazon.

In this scenario, your social media platforms could feature original content from your content marketing strategy. That would engage shoppers that arrived from the social media links on your Store. Content on your social media, if linked from your website, could also direct traffic to your site.

As a full-service Internet marketing agency, WebFX can help integrate these strategies for you.