Inside the Minds of 500 AI Users: Adoption, Trust & Everyday Habits

100% know it, 80% like it, and 25% pay for it. AI has shifted from emerging technology to an essential part of the digital stack.

Tools like ChatGPT, Gemini, and Copilot have become staples in modern search and everyday workflows — right alongside Google search, email, and productivity apps.

To see how this shift is playing out, we surveyed 500 people on which AI tools they know, which ones they actually use, and how they feel about them. 

The results reveal a shift from early experimentation to broader adoption and clearer expectations for performance. Here’s an overview of the key patterns and behaviors shaping today’s AI landscape.

Key Findings: How People Are Using AI in 2025

• AI Enters Daily Tech Stack: 1 in 3 people use AI multiple times per day, along tools like email and traditional search engines.
• AI’s Power Pair: ChatGPT and Gemini command 85% of usage, with other tools competing for niche loyalty.
• Research Leads AI Use Cases: The top AI use case is research & fact-finding (65%), signaling direct competition with Google Search.
• Adoption Outpaces Trust: Fewer than half of AI users rate it highly trustworthy.
• Users Pay to Remove Friction: 25% have upgraded to premium, driven by speed, features, and better models.

AI usage shifts from novelty to necessity

Over half of respondents engage with AI weekly (at minimum).

The frequency of use shows just how deeply AI has become embedded in daily life: 

• 37% of respondents use AI multiple times per day.
• 30% turn to AI a few times per week.
• 12% use it once per day.

With nearly 4 in 10 people using AI multiple times a day, these tools have become part of users’ daily tech stacks.

Takeaway: As AI becomes more ingrained in daily habits, it’s no longer a question of if your audience is using AI, but how. Brands that win don’t just optimize for traditional Google search, but for AI discovery ecosystems that fuel discovery and decision-making.

The most used AI tools in 2025

While usage frequency shows AI’s stickiness, the real competition comes down to which tools earn the most loyalty. On the surface, there’s a crowded field of options, but usage favors a few leaders.

When asked to name a primary tool, loyalties sharpened:

• 53% chose ChatGPT.
• 32% chose Gemini.
• 12% chose Copilot.

The pattern echoes other tech adoption waves, where a long list of players eventually narrows into a few dominant brands.

Takeaway: As AI adoption grows, loyalties are focusing in on a few leaders. ChatGPT and Gemini dominate everyday use, while tools like Copilot, Perplexity, and Claude have more niche followings for tasks like complex reasoning or enterprise integrations.

Research dominates AI use cases

When it comes to what people actually do with AI — research and fact-finding emerged as clear winners. Users lean on AI to search, sort, and make sense of information. 

Other top uses include: Brainstorming ideas, personal tasks (like recipe searches and trip planning), and writing/content creation. 

Takeaway: AI is being used first and foremost as an information engine, competing directly with Google Search for discovery moments. For SEO, this means ranking on page one isn’t enough. Brands need to structure content so it’s the source AI tools cite, summarize, and recommend when users look for answers.

Trust and accuracy: AI tools leading the pack

For most users, AI no longer feels like uncharted territory. Nearly 7 in 10 (69%) say they are confident or very confident using AI tools, and 80% report they’re satisfied with their primary platform. 

But beneath that comfort lies a trust gap. When rating qualities like accuracy and trustworthiness, many respondents landed in the middle. AI unlocks new levels of productivity, but users don’t always trust outputs enough to fully rely on them. 

Across measures of trust, accuracy, and fastest-improving tools, two clear leaders emerge: ChatGPT and Gemini.

• Most Trusted: ChatGPT (47%), Gemini (33%), Copilot (14%)
• Most Accurate: ChatGPT (45%), Gemini (37%), Copilot (11%)
• Fastest Improving: ChatGPT (46%), Gemini (36%), Copilot (10%)

Takeaway: AI adoption is outpacing trust. People use AI daily because it’s fast and helpful, but fewer than half find it highly trustworthy. This convenience-over-confidence dynamic leaves room for platforms to win loyalty by closing the credibility gap — and for brands to stand out as reliable sources when users look for answers they can believe.

Speed and features drive paid AI upgrades

While most users stick to free plans, 25% have upgraded to a premium AI tool in the past year. 

The market leaders in monetization mirror the leaders in usage, with ChatGPT Plus and Gemini Pro topping the list, followed by Copilot Premium. 

Why do people pay? Paid users value performance over novelty, wanting faster, more capable tools that fit into their daily workflows.

Takeaway: Paid adoption is gaining traction, with 1 in 4 users upgrading to remove friction in their daily workflows. People aren’t paying for novelty — they’re paying for speed, features, and reliability. This shift signals that AI is moving from curiosity to utility, with performance becoming the real driver of loyalty.

5 big-picture trends from 500 AI users

Beyond the stats, the research highlights five big-picture trends shaping AI adoption and trust in 2025.

• AI is reshaping information discovery: AI’s role as a research companion signals a shift in the information discovery process, putting AI tools in direct competition with search engines. 
• Brand loyalty is strengthening: Users are starting to settle on “go-to” tools with ChatGPT and Gemini leading the charge. 
• Trust gap remains, despite adoption: User confidence and satisfaction outrank trustworthiness and accuracy, reflecting a market where people use AI but still second-guess outputs. 
• AI usage is shifting from exploration to performance expectations: The conversation is evolving from “what can AI do” to “how well can it do it,” where paid upgrades hinge on faster, more accurate outputs. 
• SEO’s new era isn’t measured in clicks: With AI replacing or reducing clicks — success now depends on structuring content so AI tools cite, summarize, and recommend your brand when users seek answers.

Beyond adoption: Competing for AI visibility

AI tools are now part of daily workflows, alongside tasks like emailing and searching Google. 

For businesses and marketers — the game is shifting from being visible online to being surfaced in AI results when people research, brainstorm, and make decisions. 

At WebFX, we help brands adapt to this new search-and-AI-driven world — from optimizing content to earn citations in AI Overviews to running campaigns that connect your business with ready-to-buy customers.

Want to see how your business can stay visible in the age of AI? Request your custom AI marketing strategy!