Key Takeaways
- AI visibility tools are software that can monitor and analyze how your brand appears in AI-generated search results.
- These tools track visibility metrics like your brand mentions and share of voice, giving you insights and uncovering opportunities to improve your visibility on AI-generated responses.
- You can use a traditional SEO tool with AI visibility tracking features or a dedicated AI visibility software.
Before ChatGPT and AI Overviews were born, businesses had to optimize their websites to rank for search engines to improve their brand awareness. But then the tectonic plates of the search landscape moved.
Not long after, traffic from generative AI grew. In fact, it’s grown 165x faster than traditional organic search.
Now, organizations must also ensure they’re visible in searches from ChatGPT, AI Overviews, and other large language models (LLMs). Let’s explore AI visibility tools that can track your brand’s visibility in LLMs:
What is an AI visibility tool?
An AI visibility tool is software that can track and analyze how your brand appears in AI-generated search results and responses on platforms such as:
- ChatGPT
- AI Overviews
- Perplexity
- Copilot
- Other LLMs
- Other AI SERP features
Why are AI visibility tools important?
Because you can’t improve something that you can’t measure, using an AI visibility tool is like having a gauge. Think of an AI visibility platform as an instrument that measures your brand’s presence on AI-powered search.
These tools monitor key visibility metrics, such as brand mentions and share of voice. They can then give you insights and uncover opportunities to improve your visibility on AI platforms.
30+ AI visibility tools in 2025
There are a lot of AI visibility tools in the market today. Some are existing SEO tools with additional functionalities that measure pages’ visibility in LLMs, while others are dedicated platforms that track a site’s AI visibility on specific platforms.
To make it easy for you to find the tool you’re looking for, we’ve sorted them according to those categories:
7 SEO platforms with AI visibility features
Here’s our list of legacy SEO tools that have started incorporating features for tracking pages’ visibility on AI-powered searches. On this list, you’ll find big names in SEO, such as Ahrefs, Semrush, and SimilarWeb.
This table shows that most tools don’t support all AI platforms. That’s because AI visibility tools are still evolving and adapting.
We only marked their supported LLMs that these tools explicitly mentioned on their websites. Most of these tools note on their websites that they support other popular LLMs, without specifying which ones, so it’s safe to assume that they’re expanding their functionality.
24 standalone AI visibility platforms
If you’re looking for a tool focused on tracking your visibility on AI searches and LLMs, you can turn to these platforms.
Like the legacy SEO tools, these AI visibility platforms are also evolving and adding more platforms to support. The table only shows the supported LLMs that they mentioned on their site.
FAQs on AI visibility tools
What should I look for in AI visibility tools?
When choosing an AI visibility tool, you have to consider these factors to get the most out of your investment:
- LLM or platform support: Shortlist AI visibility tools to track your brand’s visibility in top AI search engines and LLMs like ChatGPT, AI Overviews, Perplexity, Claude, Gemini, and Copilot.
- Brand mention and citation tracking: These metrics tell when, where, and how your brand is mentioned in AI responses.
- Competitive analysis: Consider AI visibility tools that also let you examine your competitors’ visibility. These features typically take the form of share of voice and mention frequency metrics.
- Sentiment analysis: Do AI-generated searches paint your brand as a positive, negative, or neutral business? This feature identifies your brand’s strengths and opportunities.
- Prompt data and insights: Which prompts trigger a mention of your business and products? These insights inform your content strategy and help you better understand your audience’s AI search habits.
- Integration capabilities: Can you integrate the tool with your Google Search Console, Google Analytics 4, or other digital marketing analytics tools? Integration capabilities are an important factor in obtaining a holistic picture of your brand’s online visibility.
- Intuitive user experience: Look for a tool your team will find easy to use. That way, they’ll likely adopt it and make the most of its features!
- Pricing: Choose one that fits your budget, and company or website size. Some tools work well for small and medium-sized businesses, while other platforms are more suited to large enterprises.
How can I track AI visibility effectively?
Manually prompting each AI answer engine to measure your share of voice on these platforms is like measuring land area with your eyes alone. That’s because results may vary based on:
- How prompts are phrased
- User behavior
- User location and profile
To effectively monitor your brand’s visibility in AI searches and answer engines, you need the right tools for the job. Choose AI visibility tools that support the most popular LLMs:
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Microsoft Copilot
Your AI visibility platform must also be able to track the most critical metrics, such as brand mention, sentiment analysis, and share of voice.
What are the metrics that my AI visibility tools must track?
An AI visibility tool is a sizable investment. Make sure you’re getting one that can track most of these metrics:
- Brand mention: Refers to the number of times your brand appears in AI-generated responses
- Visibility score: A combined measure of how frequently your brand is mentioned and how prominent it is in AI responses
- Visibility trends over time: Refers to how your presence increases or decreases over time
- Sentiment analysis: Refers to the emotional tone of mentions about your brand in AI responses; it could be positive, negative, or neutral
- Prompt mapping: Refers to the process of identifying and analyzing the prompts that lead to mentioning your brand in AI search results; it helps you understand user intent
- Share of voice: A metric that compares your brand’s share of AI visibility in relation to your competitors’
- Citations: Refers to your specific pages that AI cites when mentioning your brand
- Conversion metrics: Tell you how your AI visibility translates into website visits, lead sign-ups, or sales
Can I manually check LLMs to check my brand’s AI visibility?
Manually prompting LLMs to measure your AI visibility is a tedious task that results in inaccurate tracking. It’s like measuring the length of a table with your fingers.
AI responses are personalized to suit user behavior, location, and profile. The results you’ll get will vary based on these factors and more, including:
- How the queries were phrased
- AI platform used
- Evolving AI models
- Contextual differences in prompts
Increase your share of voice in AI-generated responses with WebFX
AI visibility tools uncover opportunities to increase your brand awareness and drive conversions. If you want to get help with tracking your brand in AI searches, consider teaming up with WebFX.
Our OmniSEO™ approach to improving brand visibility extends beyond traditional search engines. The result? You get insights into how you can increase your brand awareness on other marketing channels, including LLMs.
When you partner with us, you’ll say goodbye to optimizing for AI searches based on gut feel and guesses. Our proprietary platform, RevenueCloudFX, can provide insights, so we can craft data-backed strategies to increase conversions and grow your business.
Let’s work together to grow your bottom line. Contact us online or call us at 888-601-5359 to get started!
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Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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Table of Contents
- What is an AI visibility tool?
- Why are AI visibility tools important?
- 30+ AI visibility tools in 2025
- 7 SEO platforms with AI visibility features
- 24 standalone AI visibility platforms
- FAQs on AI visibility tools
- Increase your share of voice in AI-generated responses with WebFX
- What should I look for in AI visibility tools?
- How can I track AI visibility effectively?
- What are the metrics that my AI visibility tools must track?
- Can I manually check LLMs to check my brand’s AI visibility?
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