Maria CarpenaEmerging Trends & Research Writer
- July 18, 2023
- 7 minute read
- Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.
Sales pitches help you build rapport with your prospects and stand out among your competitors. You can make a first good impression on your prospects by writing compelling sales pitches.
If you need some inspiration to get started, this blog post has four sales pitch examples. We will discuss these topics:
- What is a sales pitch?
- 4 sales pitch examples
- How to write a sales pitch
- 4 sales pitch writing best practices
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What is a sales pitch?
A sales pitch is a concise sales script that describes your business’s nature and the benefits you provide your customers. The goal of a sales pitch is to invite your prospect to take the next action of engaging with you, such as scheduling an appointment or booking a demo.
4 sales pitch examples
Here are some sales pitch examples to give you some quick inspo:
In our first sales pitch example, Philips’ health care arm underscores its mission to improve people’s health and well-being through innovation. In its website pitch, it shares its customer-centric approach to developing its products.
Philips was also transparent with its measurable goal to help underserved communities. This website pitch is an excellent way to tap into their prospects’ emotions and invite them to join the brand in its quest to make other people’s lives better.
Deloitte’s About Us page talks about the brand’s dedication to delivering results and be better at what they do. The company further talks about its value proposition for its customers — how it solves its customers’ complex problems and how established the company is, being in service for 175 years.
The company starts its pitch with a story about its values of excellence and service to its customers. Deloitte then also talked about its awards and recognition, providing social proof to prospects, and encouraging them to engage with their business.
3. Coffee Traders
Storytelling is an effective way to hook your audience when starting a sales pitch. Coffee Traders executed this perfectly when its About Page started with how its founder drank a terrible cup of coffee. As a result, the brand’s prospects can relate to the founder — and the brand — as they also look for a good cup of coffee.
Coffee Traders uses the hero’s journey tactic in this sales pitch: With your prospect as the hero, you identify their pain points and offer a solution, which is your product.
You can also use social proof in your sales pitch, just like what Jeep did for one of its product pages. The product page touts the awards the product has won.
A sales pitch that uses social proof convinces your prospects to try your product. After all, a third-party — not your business — is making the claim that your product is the solution that solves their pain points. In Jeep’s example, the award establishes the product as a good one worthy of being considered by car shoppers.
How do you write a sales pitch?
Writing a sales pitch is storytelling with a “hero’s journey” narrative. The story revolves around your hero, who is your prospect. With this in mind, here are some steps to take when writing your sales pitch:
- Understand your prospect’s needs
- Create an outline of your hero’s journey narrative
- Add social proof
- Conclude the pitch with a call to action
Let’s go through each one:
1. Understand your prospect’s needs
The first thing you must do when writing a sales pitch is understand your prospect’s needs. Different companies have unique circumstances, and you’ll want to tailor your sales pitch to each prospect.
You can learn more about your prospect’s pain points by doing the following:
- Perform a Google search about the company and its industry.
- Schedule a discovery call to ask them about the challenges they’re facing.
- Ask open-ended questions to dig into their problems, and listen to their concerns.
Knowing your prospect’s pain points is an important first step, as it helps you communicate with them how your business and offerings can solve their problems.
2. Create an outline of your hero’s journey narrative
Make your storytelling engaging by following the “hero’s journey” narrative with your prospect as the hero. Your hero faces a challenge, finds a solution (your product or service), overcomes the hurdle with your offering, and becomes victorious.
Here’s a hero’s journey outline for your reference:
- Introduction: Establish the context by giving a quick summary of where your hero is. How are they doing business, and what is their current market share?
- Customer’s pain points: Introduce the problem that your hero faces. Are they struggling to grow their revenue? Are their sales figures down?
- Solution: Introduce your product or service, discussing how your offering can solve your prospect’s problem. You can also briefly discuss how your offering has helped your other customers in the past.
- Your prospect’s happily-ever-after: Discuss the benefits your prospect will get from using your product or service.
3. Add social proof
What’s the best way to show your prospect that you’re a reliable business that can address their needs? Let your past success paint a picture of how you can help your prospect.
Many other brands are pitching their business to your customers. Make yours stand out by establishing trust and credibility with awards or customer testimonials.
Include in your story a brief mention of other heroes you’ve helped. If one of your customers wrote a compelling one-liner testimonial, include it in your sales pitch deck.
4. Conclude the pitch with a call to action (CTA)
End your sales pitch with a clear CTA for your prospect. Give your prospect time to digest everything you’ve shared, and ask for their next open schedule for a follow-up call.
Feel free to let them ask you questions or feedback, too!
4 sales pitch writing best practices
Now that we’ve answered how to write a sales pitch, it’s time to go through some best practices:
- Consider starting the pitch with a personal anecdote: While you don’t want to focus on yourself during a pitch, you can start with a quick, personal story to show your authentic self. It makes you relatable to your prospect, thus making it easy to build rapport.
- Kick off the pitch with a compelling statistic: Another way to captivate your prospect at the start of a pitch is by sharing a statistic that resonates with them. Make sure the statistic is related to their problem — better yet, if they’re part of the stat.
- Focus on the critical features that your prospect needs: When writing your pitch outline, prioritize the features your prospect needs. This best practice is also beneficial when doing a product demo or walkthrough.
- Be ready for objections: After your sales pitch, your prospect may have follow-up questions and objections. Prepare answers for difficult questions that may arise. When you handle these questions with answers that satisfy your prospects, they’ll see your business as a professional they can rely on.
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Inspired by these sales pitch examples?
An excellent sales pitch encourages your prospect to continue engaging with your business. If you need help crafting a sales pitch, look no further than WebFX.
We’re a full-service digital marketing agency with over 25+ years of experience in over 154 industries. Our team of 500+ experts is excited to learn more about your business and industry to help you create a winning sales pitch.
Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
- What is a Sales Pitch?
- 4 Sales Pitch Examples
- 1. Philips
- 3. Deloitte
- 3. Coffee Traders
- 4. Jeep
- How Do You Write a Sales Pitch?
- 1. Understand Your Prospect’s Needs
- 2. Create an Outline of Your Hero’s Journey Narrative
- 3. Add Social Proof
- 4. Conclude the Pitch with a Call to Action (CTA)
- 4 Sales Pitch Writing Best Practices
- Inspired by These Sales Pitch Examples?