The Power of Data, Technology, and Expertise at WebFX

Building digital marketing strategies on a foundation of expertise, data, and technology can help your business stay ahead of the curve in the ever-changing online landscape. That’s exactly what we do at WebFX. Our suite of revenue marketing tools makes it easier than ever to unify your data, while our team’s decades of expertise helps you make the most of it. Learn more about this powerful combination of tools and strategy by watching the video above.

Transcript:

Chris Varner, Head of Results Innovation: Data and technology and marketing is more important now than ever because it’s changing more now than ever.

Dan Shaffer, Director of SEO.com: You honestly would have a difficult time being competitive without data to inform your marketing strategy.

Chris: If you don’t have data, you don’t understand your clients, you don’t understand your customers.

Will Gordon, Sr. Director of Marketing at Nutshell: You really can’t run efficient marketing campaigns to begin with.

Jake Chamberlain, RevenueCloudFX Creative Director: When you connect all your data all the way through, you can kind of see the full holistic approach.

Alicia Sztobryn, Sr. R&D Project Manager: You’re gonna have a much better idea of your ROI, the return on your investment, and be able to actually direct your dollars towards the types of people and the types of campaigns that drive a lot of leads for your business.

Nolan Barger, Head of Innovation – DataTech and Specialty Services: The technology piece is is crucial to actually make the data useful for your business.

Dan: Martech is not cheap, and it needs to be implemented in a way that supplements the strategies it involves. The tools we’ve built address both of these issues where we build a holistic strategy with our affordable software. The number of team members and different pieces of tech to do this outside of WebFX would be very resource heavy.

Chris: WebFX has a a full stack of tools. Put it all together. It means that and if anything you want to do to better learn about your customers, analyze your customer information, and then deploy that into the world and get something useful done with it, it means we have a tool for it somewhere. And it also means that we have, within all these tools, kind of more information than what your competitors are going to get.

Dan: Tech can allow you to advertise in highly targeted places. It’ll allow you to attribute sales to previously unknown areas and even help you draw conclusions you wouldn’t have been able to before.

Nolan: I recently had a client that was able to prove back in the first couple weeks of their work that they had made over fifty thousand from an initiative that really didn’t have buy in from leadership. So for them, it became much easier to get investments and and things that they needed.

Jake: We wanna make sure that every dollar you spend is targeted in the right areas so that we can get smarter and smarter allocating and making sure that it’s effective and not wasting money in areas that might not be effective for you.

Alicia: Our founder understood, I think, almost thirty years ago when he, first started out with WebFX building this company that technology was something that not all of potential clients use.

Will: You know, when I first started at the organization back in two thousand fifteen, WebFX’s MarketingCloud or I should say WebpageFX’s marketing cloud was a very new product. We had this technology. I feel like at the time we were still ahead of the game. It’s only gotten more and more ahead of the game as we’ve gone on.

Dan: Now if you get SEO or PPC, you know there’s a ton of tech backing that strategy up with a WebFX campaign. Not to mention it’s all tech that we’ve tested, implemented, or even built ourselves.

Alicia: We have a suite of dozens of tools, and, they span the whole funnel, the whole life cycle.

Jake: What we’re really doing is closing the loop of your content relationships, the revenue tracking, all those sorts of pieces. We’re able to tie that back around to their original channels of where we came from the tracking side, give you that full revenue outline that we’ve talked about so much.

Nolan: And then on the flip side, you don’t just get the data with with WebFX. You get a team of consultants that are gonna tell you how to make the most of that data.

Alicia: You’re gonna get a guide who understands your business, understands your goals.

Chris: You’re not going to waste money. You’re not gonna waste your investment on campaigns because you misunderstood the data or you haven’t been able to integrate it effectively. This is something our team does day in and day out.

Dan: You know the tangible impact we’re driving. The ROI says it all, and that’s something our tools and team members are aligned to.

Will: The future of the tech ecosystem is only gonna become stronger, faster, and better for our customers.

Chris: We’re going to keep integrating new technology. Right now, that means generative AI. We’re just going to keep looking for more ways to integrate that type of information.

Jake: You know, we we really wanna make sure that we’re staying on top of martech, make sure that we have all the proper automations in place so that we always are able to make sure that you have the most insights into your business as possible.