Martech Pricing in 2024: How Much Does Martech Cost?

If you want to create effective digital marketing strategies that will drive the best results for your business, investing in martech, or marketing technology, is a must. Before you invest in martech, it’s essential to research martech pricing to find out how much you could expect to spend.

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Martech pricing from WebFX

WebFX is a leading full-service digital marketing agency that can provide you with marketing technology designed to help you earn the highest possible ROI for your marketing efforts.

Our industry-leading marketing technology platform, MarketingCloudFX, can help you create, implement, and manage multiple digital marketing strategies for your business. It can also provide you with effective reports and suggestions to continuously drive impressive results for your campaigns.

Check out our martech pricing for MarketingCloudFX below:


$675 / month

  • 20,000 first-party data profiles
  • 10 Nutshell Pro seats
  • 300 calls tracked
  • 15 lookalike or custom audiences

Data Professional

$1,175 / month

  • 50,000 first-party data profiles
  • 20 Nutshell Pro seats
  • 500 calls tracked
  • 30 lookalike or custom audiences


$2,500 / month

  • 100,000 first-party data profiles
  • Up to 40 Nutshell Pro seats
  • 1000 calls tracked
  • 50 lookalike or custom audiences


Your Martech Pricing Guide Cheat Sheet

So, how much does martech cost in 2024? Well, the price can vary depending on the needs and goals of your business.

Read on to learn what you can expect to spend on martech for your business.

Average martech costs

  • Pricing for martech can range from $0 to over $5000 a month.
  • There are plenty of martech tools and platforms that are free to use.
  • While there are also martech platforms that provide in-depth data analysis and strategy suggestions for improvement can cost a monthly fee.

Martech cost factors

  • The company that provides the martech as well as its purpose can impact its pricing
  • Some marketing technologies focus solely on helping you manage one digital marketing strategy, while other types of martech can help you manage and create multiple digital marketing strategies.
  • Martech pricing can vary based on the specific digital marketing strategy you want to manage and implement

Martech pricing tips

  • Request free quotes to see what features and options you’ll be paying for
  • Look for martech that can help you reach your business goals

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“We measure our success by how much we WOW our clients.”

Bill Craig

WebFX President

Implement effective marketing strategies that drive revenue with martech from WebFX

If you’re ready to start driving more sales and revenue for your business with martech, WebFX can help!

When you choose our marketing proprietary software, MarketingCloudFX, you say goodbye to juggling multiple tools and platforms and say hello to your all-in-one marketing solution. With MarketingCloudFX, it’s easy to see which strategies are driving the best results for your business so you can earn the highest possible ROI.

Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how MarketingCloudFX can boost sales and revenue for your business!