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How To Improve Business Visibility on Meta AI in 6 Steps
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Published: Oct 16, 2024
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7 min. read
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Savannah SwansonLead Digital & Social Trends Writer
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Emerging artificial intelligence (AI) chatbots, like ChatGPT and Bing AI, are shaking up the digital marketing world and search engines. To find success and secure online visibility, you must know how to adapt to these tools, and that includes Meta AI optimization.
Meta AI is an intelligence platform developed by Meta to streamline tasks and information gathering. But how do you improve your site’s visibility on this new platform?
Keep reading as we discuss how to improve business visibility on Meta AI. We’ll cover:
- What is Meta AI?
- How does Meta AI work?
- Meta AI and SEO
- 6 actionable steps to improve business visibility on Meta AI
What is Meta AI?
Meta AI is an advanced intelligence platform similar to ChatGPT that serves as a virtual assistant for users. Leveraging machine learning algorithms and natural language processing (NLP), Meta AI’s intuitive chatbot assistant streamlines tasks and makes information gathering simple.
Because it’s developed by our friends at Meta, Meta AI is integrated with platforms like Facebook, Messenger, Instagram, and WhatsApp for seamless in-app use. Plus, with the help of generative AI, users can prompt Meta AI to generate images based on prompts in real-time.
How does Meta AI work?
Meta AI is built with large language model Meta AI (LLaMA) 3. LLaMA is a family of open-source large language models (LLMs) — or NLP systems — developed by Meta AI in 2023.
Like other popular AI tools, Meta AI’s chatbot uses insights gathered from user interactions and information pulled from the Internet to generate intelligent, contextually relevant responses.
Meta AI and SEO
So, what impact does Meta AI have on search?
Because Meta AI integrates with Facebook, Messenger, Instagram, and WhatsApp, it’s changing the way users search for information by consolidating the user experience and making jumping from app to app seemingly a thing of the past.
With people relying on Meta AI’s intelligence for answers rather than starting a Google search, fewer people are browsing search engines, meaning less visibility for your business and its search engine optimization (SEO) efforts.
To combat this, must know how to optimize for Meta AI so you can increase your visibility.
6 actionable steps to improve business visibility on Meta AI
Meta AI optimization is all about improving and refining your answer engine optimization (AEO) so you can position your business as a reliable source for LLMs like Meta AI to use for their responses. Think SEO for AI!
Learn how to improve your business visibility on Meta AI with the help of these AEO tips and best practices:
- Enhance your E-E-A-T signals
- Make sure your site is crawlable
- Understand and answer user search intent
- Publish original content
- Anticipate follow-up questions
- Research AI prompts
1. Enhance your E-E-A-T signals
To improve your business visibility on Meta AI, you must demonstrate your brand as a reliable source of information and insight. Doing so will increase your chances of being featured as a source in a prompt answer, and to do that, you need E-E-A-T.
Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. In the realm of SEO, E-E-A-T is the ultimate guideline for getting online users (and Google) to trust you and your content. By positioning yourself online as an industry authority who has experience and expertise, you can build trust with search engines and your audience, and have a better chance at earning higher search engine results page (SERP) rankings.
Here are a few ways you can start to improve E-E-A-T signals on your website:
- Write for humans, not robots
- Ensure your site’s information is up-to-date
- Highlight your industry expertise and experience (showcase awards, certifications, recognitions, etc.)
- Create content that’s relevant to your audience
2. Make sure your site is crawlable
To highlight your business in its responses, Meta AI must be able to read and understand the information on your website. To do that, you need to make your site crawlable by optimizing your site’s technical SEO.
Crawlability refers to how easily search engine web crawlers can comb through your site, understand the information it offers, and index it. The easier it is to understand and index, the better your chances of ranking higher on search engines and boosting Meta AI visibility.
To improve your site’s technical SEO, there are a few things you do, including:
- Making your site mobile-friendly
- Fixing broken links
- Ensuring your site is secured with HTTPS
- Removing duplicate content
- Improving website speed
- Fixing redirect chains
- Ensuring your robots.txt file is properly formatted
Looking for an all-in-one SEO audit tool? You’ve found it
SEO checker provides data on key metrics to give you:
- Complete SEO score
- Site Speed Analysis
- Content Grade
- and more.
3. Understand and answer user search intent
Search intent is the reason someone poses a question on Google. It’s the answer they’re trying to find, and Meta AI looks for content that clearly and directly delivers that answer when formulating its responses.
For example, say you’re new to watching hockey and ask two of your hockey-obsessed friends, “What is an icing call?”
Friend #1 mentions how icing the puck delays the game, then rambles on about other delay-of-game calls. Meanwhile, Friend #2 says, “Icing is a delay-of-game tactic where a player shoots the puck from behind their blue line to their opponent’s line at the other end of the rink without scoring a goal or any players touching the puck.”
Friend #2 was more helpful, right? That’s because they clearly answered your question while also offering helpful contextual information so you better understand the answer.
To increase Meta AI visibility, be like Friend #2 — satisfy user search intent with clear, comprehensive answers to questions that are concise, direct, and informative.
4. Publish original content
The best content is unique, and something you can’t find anywhere else. Especially on the Internet, where there are millions of pages vying for attention, being unique and original is what will make you stand out to users, and, more importantly, Meta AI.
Improve business visibility on Meta AI by creating high-quality, original content that holds value. This could be content that includes:
- Original research
- Original data
- A new take on a well-known topic
- Unique insights from industry and thought leaders
5. Anticipate follow-up questions
Humans are naturally curious. When they ask one question, it’s safe to say there’s a chance they’ll ask another one. When creating and optimizing content to improve Meta AI visibility, anticipate these follow-up questions to help build out your content and create a more complete library of information for users.
Addressing follow-up questions in content can be as simple as breaking an article into different sections, creating a series of pages covering each question, or addressing FAQs. By answering additional questions in your content, you’re helping improve your chances of ranking for related keyphrases and, ultimately, boosting your Meta AI visibility.
Try Our Free Keyword Suggestion Tool!
6. Research AI prompts
Finally, you can learn how to improve business visibility on Meta AI by going straight to the source itself. Play around with Meta AI online and through apps to get a feel for how it works and how different types of prompts elicit different responses.
By familiarizing yourself with its processes, you can better optimize your business for increased visibility on Meta AI and other LLMs. You can also discover new keywords and topics to target with your content.
Explore: 20 Useful AI Prompts for Marketers
You + WebFX = The perfect AI marketing match!
As new AI tools and answer engines have emerged in recent years, WebFX has been right there learning it all so we can help you. Whether you want to integrate the latest AI tech into your next digital campaign or want to increase your business visibility on Meta AI, our tech and marketing wizards have the expertise and know-how to help you make those goals a reality.
Explore WebFX’s AI and GPT integration services, or start improving your answer engine visibility with generative engine optimization (GEO) services. Contact us online today, or give us a call at 888-601-5359 to learn more!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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