How Much Does it Cost to Advertise on Pandora?
methodology:
- We asked 250 marketers to share how much their companies spend on Pandora ads.
-
What is the average cost of Pandora advertising per month?
Pandora advertising costs between $101–$5,000 per month on average, with 53% of businesses falling within this range, though actual costs vary based on factors like ad type, audience targeting, and campaign goals. -
How much do different Pandora ad types cost?
Visual ads cost $0.25–$0.50, audio ads cost $0.51–$2.50, and video ads are the most expensive at $1–$6.50, with video commanding higher prices due to increased engagement compared to static visual formats. -
How does business size affect Pandora advertising budgets?
Startup/micro-enterprises (1–10 employees) typically spend $51–$100 monthly, small businesses spend $51–$350, mid-sized businesses allocate $101–$750, while large businesses and enterprises invest $1,501–$100,000 depending on their scale and objectives. -
What percentage of marketing budget should go to Pandora ads?
Most businesses (66%) allocate 6%–25% of their overall marketing budget to Pandora advertising, with the exact percentage depending on campaign performance, ROAS, and how many Pandora users they want to reach. -
Are businesses satisfied with Pandora advertising ROI?
Yes, 89% of businesses report satisfaction with the return on investment they receive from their Pandora advertising campaigns, indicating that the platform delivers worthwhile results for most advertisers despite varying cost levels.
So, how much does it cost to advertise on Pandora? We’re here to answer that question! We surveyed over 250 businesses to ask them how much they spend on Pandora advertising. Discover their answers below!
How much does it cost to advertise on Pandora per month?
On average, it costs $101 – $5,000 per month on Pandora advertising (53% of businesses).
This is only an average, so your business may spend more or less than this amount depending on your unique goals and factors like your chosen ad type and audience targeting options.
Source Data
Monthly Cost
% of Marketers
Less than $50
0.00%
$51 – $100
10.64%
$101 – $350
17.02%
$351 – $750
10.64%
$751 – $1,500
6.38%
$1,501 – $5,000
19.15%
$5,001 – $10,000
10.64%
$10,001 – $20,000
6.38%
$20,001 – $50,000
6.38%
$50,001 – $100,000
10.64%
$100,000 – $250,000
2.13%
More than $250,000
0.00%
Breakdown of Pandora advertising pricing by ad type
When it comes to Pandora ad pricing, your costs can differ depending on the type of ads you want to launch. You can launch ads like visual ads, display ads, and audio ads.
- Visual ads ($0.25 – $0.50): Visual ads are a type of display ad on Pandora that allow you to show an image and a short message or call to action (CTA)to advertise your business. They usually also include a button for users to click to visit your website or landing page.
- Video ads ($1 – $6.50): Video ads allow you to show a short video showcasing your products or services to Pandora users. Video ads are usually more engaging than visual ads, which accounts for their more expensive price tag.
- Audio ads ($0.51 – $2.50): Like the name suggests, audio ads are purely audio that play in between songs and podcasts that users will listen to without needing to look at the device.
Source Data
Visual Ads
| Cost Per 1,000 Impressions | % of Marketers |
| $0.25 – $0.50 | 17.24% |
| $0.51 – $0.75 | 13.79% |
| $0.76 – $1.00 | 0.00% |
| $1.00 – $2.50 | 10.34% |
| $2.51 – $4.00 | 6.90% |
| $4.01 – $6.50 | 6.90% |
| $6.51 – $8.00 | 3.45% |
| $8.01 – $10.00 | 6.90% |
| $10.01 – $15.00 | 10.34% |
| $15.01 – $20.00 | 6.90% |
| $20.01 – $30.00 | 10.34% |
| More than $30.00 | 6.90% |
Video Ads
| Cost Per 1,000 Impressions | % of Marketers |
| $0.25 – $0.50 | 9.68% |
| $0.51 – $0.75 | 9.68% |
| $0.76 – $1.00 | 3.23% |
| $1.00 – $2.50 | 16.13% |
| $2.51 – $4.00 | 6.45% |
| $4.01 – $6.50 | 12.90% |
| $6.51 – $8.00 | 6.45% |
| $8.01 – $10.00 | 6.45% |
| $10.01 – $15.00 | 9.68% |
| $15.01 – $20.00 | 3.23% |
| $20.01 – $30.00 | 9.68% |
| More than $30.00 | 6.45% |
Audio Ads
| Cost Per 1,000 Impressions | % of Marketers |
| $0.25 – $0.50 | 6.45% |
| $0.51 – $0.75 | 9.68% |
| $0.76 – $1.00 | 16.13% |
| $1.00 – $2.50 | 12.90% |
| $2.51 – $4.00 | 3.23% |
| $4.01 – $6.50 | 9.68% |
| $6.51 – $8.00 | 6.45% |
| $8.01 – $10.00 | 6.45% |
| $10.01 – $15.00 | 9.68% |
| $15.01 – $20.00 | 6.45% |
| $20.01 – $30.00 | 6.45% |
| More than $30.00 | 6.45% |
Pandora advertising costs by business size
Wondering how much businesses of the same size spend on Pandora ads? We’ve got you covered with the breakdown of Pandora ad investment broken down by business size below!
| Business Size | Monthly Cost | % of Businesses |
| Startup / Micro-Enterprise
(1 – 10 Employees) |
$51 – $100 | 50% |
| Small Business
(11 – 50 Employees) |
$51 – $350 | 66% |
| Mid-Sized Business
(51 – 250 Employees) |
$101 – $750 | 60% |
| Large Business
(251 – 500 Employees) |
$1,501 – $20,000 | 54% |
| Enterprise
(500+ Employees) |
$1,501 – $100,000 | 71% |
What percentage of your budget should you allocate to Pandora ads?
So, how much should your business spend on Pandora advertising? It depends on your unique goals and the return you see from your Pandora ads.
For example, if you see a good return on ad spend (ROAS) from your Pandora advertising campaign and want to reach more Pandora users, you’ll likely allocate a larger percentage of your budget to Pandora ads.
On average, most businesses allocate 6% – 25% of their overall marketing budget to Pandora advertising (66% of businesses).
Source Data
| % of Marketing Budget Allocation | % of Marketers |
| 1% – 5% | 8.51% |
| 6% – 10% | 21.28% |
| 11% – 15% | 17.02% |
| 16% – 20% | 14.89% |
| 21% – 25% | 12.77% |
| 26% – 30% | 6.38% |
| 31% – 40% | 4.26% |
| 41% – 50% | 2.13% |
| 51% – 60% | 4.26% |
| 61% – 70% | 4.26% |
| 71% – 85% | 2.13% |
| More than 85% | 2.13% |
Is Pandora advertising worth the cost?
Yes! In fact, 89% of businesses say they are happy with the return on investment (ROI) they receive from their Pandora advertising campaigns.
Need help with your digital advertising campaigns?
WebFX can help! We have an award-winning team of over 750 digital advertising specialists with dedicated experts for Pandora advertising, Google Ads, Microsoft Advertising, social media advertising, and much more!
Contact us online or give us a call at 888-601-5359 to learn more about our digital advertising services!
Digital Marketing Analyst
