Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
B2C Email Marketing Services That Generate Conversions
Email is one of the most reliable forms of digital marketing available. Your business can use email marketing services to drive more conversions, boost open rates, and increase revenue year after year. Read on to learn about B2C email marketing services from WebFX!
What do B2C email marketing services from WebFX include?
Looking to learn about the email marketing services we offer? Look no further. Here’s an overview of some of the main features our email services include!
- 1. Email remarketing services
- 2. Email distribution management
- 3. Email copywriting
- 4. Landing page design
- 5. Campaign analysis
- And more!
1. Email remarketing services
1. Email remarketing services
Email marketing for B2C companies has the edge over other digital strategies because it’s perfectly built for remarketing. Remarketing is a type of advertising that targets people who have already visited your site. It’s so valuable because the people you cater to with a remarketing campaign have shown a clear interest in your business.
When we create your emails, we can help you target the right audience. Depending on what you want your emails to advertise, we can create different email signup forms on your website where people can subscribe.
From there, we’ll be sure to optimize your emails in such a way that perfectly targets the audience that signed up for them. We’ll leverage their existing interest in your business to push them toward conversions and boost your revenue.
2. Email distribution management
2. Email distribution management
As soon as your emails are ready to go, it’s time to send them to users. We’ll handle all the email distribution elements, from targeting the right users to determining the right frequency.
You don’t want to send your emails too often, or you’ll annoy your audience, but infrequency can kill your campaign. WebFX will help you pinpoint just the right frequency to send promotional emails, and we’ll schedule them accordingly.
We’ll also make sure you have appropriate options for subscribing and unsubscribing, so users never feel bombarded by your emails.
3. Email copywriting
3. Email copywriting
At our B2C email marketing agency, we offer email copywriting services to ensure that you communicate your message effectively to your target customers. Great copy helps you communicate to users what your company offers and what you want them to do. It’s also how you persuade them to do it.
We offer different plans when it comes to copywriting.
- If you want, you can provide your own copy, and we can build the email around it.
- We can also put our professional copywriting team to work devising copy that will draw users in and encourage them to click.
We’ll write persuasive email subject lines that encourage users to open your emails. Then we’ll write matching email copy that quickly and succinctly points users toward the action you want them to take.
4. Landing page design
4. Landing page design
When setting up an email marketing campaign, it’s not just the emails that are important — it’s also the landing pages where they lead. Once users have clicked on the email call to action (CTA) button, you want them to take the final step and convert on the resulting landing page.
WebFX can help you make that happen. We’ll put our top-tier web design abilities to work to design landing pages that look amazing and point users toward whatever final action you want them to take. The pages will also function smoothly, with fast load times and mobile-friendly layouts.
Some common landing page actions include:
- Completing a purchase
- Trying a demo
- Claiming a special offer
- And more!
5. Campaign analysis
5. Campaign analysis
B2C email services don’t end once we send your emails. From there, you need to monitor your emails’ progress to see how they perform, and WebFX will be there to help you do it.
We’ll keep a close eye on metrics like open rate and click-through rate (CTR) to determine which emails drive results and which ones don’t. We’ll then work to reoptimize the less successful emails and replicate the ones that prove effective.
As part of our analysis, we’ll provide you with monthly reports on how your campaigns perform and what we’ve done to improve them.
And more!
And more!
Want to learn more about what our B2C email marketing services include? Watch the video below!
Data-Driven B2C Email Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
In addition to the advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for better audience segmentation and email enablement.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Your search for B2C email marketing services ends here
When your company partners with WebFX, you:
Partner with an experienced team
WebFX was founded in 1996, giving us well over 28 years of experience. In that time, we’ve learned quite a lot about how to craft top-tier email marketing for B2C companies. That makes us the ideal choice if you’re looking for an agency whose team members know what they’re doing!
Drive results that grow your bottom line
In the past five years alone, we’ve generated over 24 million leads and $6 billion in revenue for our clients. Those numbers should make it fairly clear how proficient we are. Given what we’re capable of, it’s probably no surprise that our past clients have been so happy with our services. And if you partner with us, so will you!
Receive full-service marketing support
Another benefit of partnering with WebFX is that we’re a full-service digital marketing agency. That means we don’t only offer B2C email services — we also provide a range of other services, including SEO, PPC, web design, and more!
Get custom, on-going reports
See the results of your email marketing strategy and understand how it grows your bottom line (and prove it to leadership) with our custom, comprehensive reports.
Pricing custom to you.
Starting at $300 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 20% increase in ROI with WebFX’s award-winning B2C email marketing team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why do you need email marketing for B2C?
Email marketing is a valuable marketing tool for any business — but why do you need email marketing to generate revenue?
Here are three ways email marketing for B2C companies is so effective at driving results!
- 1. People frequently check their email
- 2. Users will be happy to receive your emails
- 3. Emails help counteract cart abandonment
1. People frequently check their email
1. People frequently check their email
One of the reasons email marketing for B2C is so effective is that people check their email frequently — a fact you probably know from experience. But did you know that people typically spend between 10 and 60 minutes looking at emails each week?
That means email marketing is an excellent strategy if you want to ensure that people learn about your business. Not everyone will visit your social media page or see your display ads, but many of them will check their emails.
Furthermore, 58% of adults check their email first thing in the morning. That means you can be the first thing people see when they start their day.
2. Users will be happy to receive your emails
2. Users will be happy to receive your emails
One thing that makes email marketing unique among other marketing strategies is that every user you target with it has signed up for it. Since email marketing works on a submission system, you can guarantee that subscribed users specifically asked to receive a particular material from you.
The result is that all your email recipients will be more than happy to receive your emails since they requested them. That makes them much more willing to convert when you encourage them to do so.
3. Emails help counteract cart abandonment
3. Emails help counteract cart abandonment
Emails are excellent for reaching people who have previously visited your website. Using a similar structure to remarketing, emails can also help you reduce abandoned carts.
When someone begins to make a purchase on your website, they may not always finish it. But if you have their email address, you can send them a follow-up email a few days later to remind them of their abandoned cart.
As a result, you’ll be able to drive more completed purchases and — ultimately — more revenue.
FAQs about B2C email marketing services
What is email marketing?
Email marketing is a digital marketing strategy that involves sending marketing messages to your target audience through email. Examples of email marketing including cart abandonment emails, product promotion emails, newsletters, and more.
How much do email marketing services cost?
Email marketing costs $51 – $1000 per month on average, with companies typically paying $751 – $1,000 per month on paid email marketing tools and $51 – $500 per month on an email marketing agency.
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