Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
What is an email agency?
An email marketing agency is a group of professionals that plans, launches, and monitors email campaigns for businesses.
When building an email strategy for your business, you might come across email marketing agencies online that want to help. Working with an agency sounds nice, but if you’ve never outsourced marketing before, you are likely to have logistical questions.
Like, what does an email marketing agency do, really?
That’s what we’re here to answer. We will break down email marketing agencies in the following sections:
Discover what an email agency’s job is below! Or, to chat with an email specialist about their work, call us at 888-601-5359!
Expert insights from
Emily S.Email Marketing Expert at WebFX
“A good email marketing agency delivers not just well-designed emails, but strategic campaigns that drive results. By focusing on data, personalization, and constant optimization, they turn email from a communication tool into a revenue-generating asset for their clients.”
What is an email agency?
An email marketing agency is a group of professionals that plans, launches, and monitors email campaigns for businesses.
Why work with an email marketing agency?
Email marketing can have a 4,400% return on investment — that’s $44 for every $1 spent. That and other email marketing statistics show how crucial email can be, and an agency can help ensure you get the most out of your investment with less work on your end.
Here are other reasons to work with an email marketing agency:
Saving time: An email marketing agency can plan email campaigns, create content, and track results. They ensure that your company is reaching out to customers without adding more work to your day.
Building your brand: Email marketing is an excellent tool for building your brand positioning. An email marketing agency’s job is to learn all about your company, then connect with customers and promote your vision and story.
Engaging customers at any step: Your email marketing agency will use tools and industry research to target customers and send them personalized content. They will also reach customers at any stage in their buyer journey to move them through the sales funnel stages.
What does an email agency do?
An email marketing agency handles everything from creating emails to managing their launch and tracking results. But what does that look like on the daily?
To give you more insight into the daily tasks of an email marketing agency, I chatted with Emily S., an expert in email marketing here at WebFX. Below are the tasks that an email marketing agency does.
The main task you likely think about when it comes to an email agency’s job is planning content. Their job is to create quarterly plans for email marketing, including the content, strategy, and more.
Expert insights from
Emily S.Email Marketing Expert at WebFX
“Typically, we will work through planning email content, strategies, and A/B tests on a quarterly basis. These strategies and tests can be ways to implement more personalized content, dynamic content, fortifying our opt-in strategy, or even creating new lead nurture and other email campaigns to supplement our existing plan.”
This part of email marketing is routine for new and long-term clients. Whether you’ve just signed on with an email agency or have a history with one, they will still spend time planning your campaigns in advance and with fresh perspectives.
Communicating with clients
Throughout an email marketing agency’s day, they communicate with clients at each stage of the process. They may:
Provide links to topics and email drafts for review
Share key takeaways from reports
Work together to plan and strategize future content
A good email marketing agency will keep clients informed about their email campaign and ensure they are as involved in the process as they like.
Building emails for clients
Once the content strategy items are locked in, your email agency will spend time building and designing emails with copywriting from the copy team. This step can include promotional emails, newsletters, lead nurture sequences, and more.
Expert insights from
Emily S.Email Marketing Expert at WebFX
“We ensure each email is tailored to the client’s audience and high-quality, personalized content. We may also set up A/B tests to test things like subject lines, CTA buttons, or special offers. We also run our emails through a quality assurance tool to ensure design and accessibility are up to par with industry standards.”
Once they send the campaign to the client for approval, they will schedule the email once approved or make any necessary edits.
Segmenting and managing email lists
Another big part of an email marketing agency’s responsibilities is email list segmentation and management. Your agency will spend time taking client email lists of subscribers who have opted in and breaking them down into smaller groups based on:
Behavior
Preferences
Demographics
This segmentation allows them to send those tailored campaigns to the right audience.
Analyzing email performance
The last step in any email campaign is to evaluate the email’s performance. Your agency will evaluate email key performance indicators (KPIs) to evaluate the campaign’s effectiveness at reaching your marketing goals.
Expert insights from
Emily S.Email Marketing Expert at WebFX
“Once the email is sent out, we take time to analyze its performance looking at things like open rates, click rates, conversion rates, unsubscribe rates and other high-level email metrics. We will also break down the cost-per-lead, ROI and overall revenue generated for clients through our emails (either directly or as an assisted channel).”
Reporting helps your agency plan for the future by showing what worked and what didn’t, and building off of that for the next quarterly plan.
Trust a leading email marketing agency with your campaigns
Now that you know the work an email agency puts into your strategy, you might be ready to find a partner in email marketing. Finding the right agency can make all the difference in your results. Enter WebFX!
Our team brings 29 years of experience to every email marketing campaign. In that time, we have helped clients earn more clicks, conversions, and revenue. We could do the same for you!
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
