What Do Email Marketing Services Include?

Email marketing makes it easy to connect with your potential and existing customers. If you want to try email marketing services from a digital marketing agency, you might be curious about what that process involves.

So, what do email marketing services include? And why should you use them?

We’ll answer those questions and provide more insight into email marketing services below:

• What are email marketing services?
• Why use email marketing services?
• What do email marketing services include?

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What are email marketing services?

Email marketing services involve planning, creating, and launching email campaigns on behalf of businesses. With email services, you pay an agency to handle all aspects of email marketing to earn results for your company.

Why use email marketing services?

Email marketing is a great tool for building trust, communication, and brand awareness with customers. Working with an agency will give you a better chance of doing all that and more.

Here are a few other reasons why companies choose email marketing services:

• Earning more sales: Email marketing services can help you create content that encourages clicks, and by extension, sales. Professional email marketers know how to move email readers through the sales funnel and earn more revenue, growing your return on investment (ROI).
• Getting personalized content: Another reason to use email marketing services is to get personalized content for your subscribers. Email marketers can write custom content and use software to target different groups on your list, making your campaign more effective.
• Saving time: Above all, email marketing services save you time on planning, writing, designing, launching, and tracking emails. You’ll get the results you want with no extra time invested.

What do email marketing services include?

There are different types of email services, and your exact deliverables will vary depending on the agency you work with. However, there are some hard and fast deliverables that any good agency will offer.

Below are examples of general email marketing services that you’ll get from any agency.

1. Campaign strategy and evaluation

The first step to email marketing is evaluating your current operation and developing a campaign. This step will help your agency understand your past attempts at email marketing (if any), along with:

• Evaluating your company goals
• Determining your available budget
• Learning your brand style and tone

Think of this step as building the foundation for your email marketing approach. This is where your agency will learn about your business to determine what strategy will best suit your needs, goals, and market.

They will then move into creating email campaigns, planning the content required, and finding growth opportunities. Campaign strategy will often be ongoing, meaning your agency will evaluate your campaigns and find new ways to improve your approach.

2. Content creation and design

Email marketing also includes content creation and design. Your email marketing agency will create emails for your campaigns and send them to you for approval before launching.

One email marketing service example could be creating a monthly newsletter. With that newsletter would come the written content for the body, as well as the overall design and layout of the email.

This might be the most basic type of email marketing service, since not everyone has the time or skill to design and write emails that convert.

3. Email planning and launch

Your email marketing agency will also plan and launch your campaigns, usually using some sort of email marketing software. Depending on the software, you’ll be able to see:

• When emails will go live
• Key performance indicators (KPIs) for your campaign
• Future email send dates

Email marketers carefully plan when emails get sent to customers to keep them interested in your business and update them about orders, among other things. There are many types of emails your services will include, such as:

• Promotional emails
• Marketing emails
• Transactional emails
• And more!

Email marketing services include a mix of all email types sent strategically to users to engage and convert them over time. Any good agency will create a range of email types to maximize your user experience.

4. Subscriber list segmentation

Your email marketing services aren’t all focused on creating and sending emails. They also include who you send your emails to.

Part of email marketing services involves segmenting your subscriber list to curate personalized email content for different groups. By breaking down your email list, they can encourage higher open and click-through rates (CTRs).

Some example ways to segment an email list include:

• Sales funnel position
• Job title
• Previous experience with your company
• Behaviors and demographics

Email marketers use customer data to send targeted emails to different groups of customers.

5. Email tracking and reporting

Finally, email marketing services also include ongoing tracking and reporting. After your emails go live, your email marketers will track the results from your campaigns.

Some email-based KPIs they will look at include:

• Conversion rate
• CTR
• Bounce rate
• And more!

That’s not all, though. They will take that information and analyze your campaign overall to find areas for improvement to maximize your ROI. They will also test different versions of the same email to see what format and content works best with clients.

Elevate your email marketing with WebFX

Now that you know what email services include, the next step is finding a provider. With an agency like WebFX, you get a trusted partner in email marketing who can elevate your strategy and bring in more clicks, conversions, and revenue.

If you want to learn more, check out our email marketing services and see our full list of deliverables and results. Then, contact us online for a free quote and see how we can transform your email marketing approach!