When someone needs repairs done in their house, how do they find you? More importantly, how do you find them?
The days of flipping through the Yellow Pages are gone. The Internet is the new way to find a handyman when you need one.
If you haven’t pushed your handyman marketing strategy into digital channels, you’re missing out on an opportunity to gain valuable traffic and leads. It’s crucial that your handyman marketing plan includes digital tactics if you want to continue to grow your business.
On this page, we’ll provide you with three of the best ways for how to market a handyman company. If you want to see how you can develop a custom digital marketing plan to earn new traffic and leads, call us today at 888-601-5359 or contact us online to speak with a strategist.
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1. Obtain valuable traffic for handymen through search engine optimization (SEO)
In some ways, Google is the new Yellow Pages. People can easily search for a handyman and generate dozens of results for handymen in their area. By using search engine optimization (SEO), you can help them find your business first.
This handyman marketing tactic focuses on boosting your website’s ranking in the search results through optimization. Optimizing your site is important because 75 percent of people don’t look beyond the first page of results.
If you want people to find your handyman business, you must optimize your site to rank on the first page of results.
The first step of optimizing for SEO is choosing your keywords. Keyword selection determines where your site appears in search results, so stick to relevant keywords. It will put your business in front of valuable leads.
You’ll conduct keyword research to figure out appropriate keywords for your campaign. Long-tail keywords, which contain three or more words, will produce the best results for your campaign. These keywords are specific, so they drive more relevant traffic.
A long-tail keyword, like “handymen in Harrisburg, PA” will drive better results than a keyword like “handymen.” The latter keyword is very broad and doesn’t indicate what a user hopes to find. The former keyword tells you that someone wants a handyman specifically in the Harrisburg area.
Keyword selection is one of the many important factors to optimizing your site for SEO. There are other factors, like page speed optimization, cleaning up code, and earning backlinks, that contribute to improving your site’s ranking.
Your website is the heart of your digital marketing plan, so it’s important that your audience can find it. By investing in SEO, you’ll help your audience find your site. They’ll choose your business over your competitors’.
Improving your SEO ranking will allow you to obtain more traffic to your site. This means you’ll obtain more valuable leads, too. It’s beneficial to your business because it will help your business grow and earn more conversions.
Hear What It’s Like to Work With WebFX!
“We were looking for a forward-thinking but down to earth SEO company to partner with. Not only were we looking to build a long term business relationship but we needed them to understand our needs as a small company. And WebFX met all of that criteria. Our experience has been unparalleled; from the sales team who made the drive to our office to meet us in person to our Internet Marketer who has been an absolute joy to work with. They are completely transparent about their services and they take the time to explain everything which not only sets them apart from every other SEO company we have worked with but we also feel like we’re taking something away from our interactions with the staff at WebFX. We are exited to see where this year will take us knowing that we have such a great support system with their company.”
2. Get handymen leads with pay-per-click (PPC) advertising
Pay-per-click (PPC) advertisements are ads that appear at the top of the search results, above the organic listings. These paid ads are great for attracting leads that are ready to convert.
When people are ready to purchase, they often click on PPC ads to direct them to the right place. In fact, 65 percent of all high intent searches result in someone clicking on an ad.
These are people who know what they want but just need to find the right place to get it. In the buying cycle, which is the process buyers go through when purchasing a product or service, these people are at the end of the cycle.
If you’re looking for a way to attract leads that are ready to convert, PPC is the answer.
To start using this handyman marketing idea, select your keywords. Like SEO, you’ll want to stick to long-tail keywords. They’ll attract more valuable leads and keep your cost per click (CPC) low, which allows you to earn more clicks on your ad.
After you select your keywords, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will decide your ad’s placement. Your quality score is determined by things like your ad relevancy to your keyword and your click-through rate (CTR).
Once you have your ad placement, you will launch your campaign.
PPC is a great method that has numerous benefits to offer your handyman business. The biggest benefit is that it is extremely budget-friendly.
When you run a PPC campaign, you determine how much you want to spend. Whether it’s $300 or $3000, you decide the amount that works best for your handyman business. It’s important to note, however, that you won’t see the same results spending $300 that you would spending $3000.
If you run a PPC ad, you’ll only pay for people who click on your ad. You don’t pay for impressions. This means that your money is going towards leads that click on your ad because they are interested in hiring a handyman.
Some other benefits of this handyman marketing tactic include the ability to monitor your campaign once you launch it and controlling when your campaign runs.
If you’re looking for a budget-friendly method that gives you control over your ad, PPC is a great option. You’ll be in control of your campaign and obtain valuable leads in the process.
3. Use social media marketing to show off your work
Social media is a powerful tool for connecting handymen with their audience. This is one of the few handyman marketing methods where you have a direct connection with your audience, which is extremely valuable for delivering tailored content.
To start using social media marketing, you must study your target audience. Knowing your target audience will help you pick the right platform. There are many options, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Once you know your platform, you can start posting valuable content. Facebook and Twitter allow for a variety of content, including photos, videos, links to content, and polls. Instagram focuses more on photos and videos.
You’ll want to ensure that your content is interesting and engaging for your audience. You want them to comment, like, share, and tag people in your content. Doing this will engage them with your business and build brand recognition.
It’s great to use social media to showcase your portfolio. People want to feel confident that you can do the work you offer. Posting photos of “before and after” projects help to build that confidence.
Social media is great for one-on-one interactions. Many people don’t have time to call your business to learn information about your services or costs. Instead, they’ll rely on social media to quickly message your business.
This creates a valuable one-on-one interaction where you can provide your audience with valuable information. You can build your brand in a positive light and help people in your target audience feel confident about choosing your business.
Social media marketing is great for building personal connections with your audience and delivering tailored content that peaks their interests.
Get professional help with handyman marketing
A custom digital marketing plan will help your business reach more valuable leads. You’ll connect with leads that are looking for your services and help them decide to work with your business. At WebFX, we have a team of 500+ experts that will help you create your custom handyman marketing plan.
We’re a full-service digital marketing company that offers a variety of services for your digital marketing plan. In addition to SEO, PPC, and social media marketing, we offer email marketing, page speed services, web design, and more! With more than 25 years of experience, we know how to create digital marketing plans that drive results.
If you want a digital marketing company that brings results, you’ve come to the right place. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. Our team focuses on creating a plan that drives success for your handyman business.
Want to know what it’s like to partner with us? Check out our 1020+ client testimonials to get insight into the work we do for our clients!
Drive leads with handyman marketing today
If you’re ready to start earning more valuable leads through online handyman marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!