Get Success with SEO for Your Home Services Company
Learn how to use search engine optimization (SEO) for home services companies in this guide, which explores its definition, types, benefits, and case studies.
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insights from 185,000+ hours of professional services marketing experience
So – you do great work, have a well-designed and informative website, and are ready for the customers to start rolling in.
There’s only one problem: How are they going to find you? The Internet’s a big place, and it’s hard to stand out as a reputable business against all the competition and background noise.
If you want to improve your online visibility, it’s time to start using search engine optimization, or SEO. Check out our custom SEO plans, call 888-601-5359, or keep reading to learn how SEO can help your home services company reach more customers.
What is SEO for home services companies
Search engine optimization is the methodology behind making your website rank higher in the search results of search engines like Google, Bing, and Yahoo. This is done by structuring your website in a certain way, and by creating relationships with other websites around the web.
There are two branches of SEO:
On-page SEO
On-page SEO refers to the elements of your home service website that you have direct control over.
SEO for home services includes building logical website architecture, creating content around specific search keywords, and ensuring all of your site’s HTML is properly structured and implemented. Usually the web development teams will do the technical aspect, while your content team will attend to the keywords and organic content side. The design team will also have a role here, if you create infographics and images.
If you create videos about your home service, or do case studies around the projects, then that will have a play here too. If that sounds confusing to you, take a look at our free on-page SEO checklist!
Off-page SEO
Off-page SEO refers to all the ranking signals that take place on other websites around the Internet.
One of the best ways to increase your position in search engine results is to get other websites to link to your company’s site. Links show search engines that your website is authoritative, trustworthy, and deserving of higher rankings.
Off-page SEO often involves networking with bloggers, webmasters, and industry professionals in order to make your website more credible.
Looking for an all-in-one SEO audit tool? You’ve found it
SEO checker provides data on key metrics to give you:
- Complete SEO score
- Site Speed Analysis
- Content Grade
- and more.
Why do home service businesses need SEO?
SEO is the single best strategy for affordable traffic growth. It doesn’t require a big initial investment, and it can often result in years of exponential growth with the right strategy.
It’s hard to set yourself apart from the competition within an industry like home services. Most customers can’t tell the difference between one home contractor and another, after all.
Because of this, people often perform searches like “roofers near me” and click on the very first result that pops up. SEO is your path to that #1 search result. You won’t see the effects of SEO immediately, but a good SEO strategy will have your traffic steadily increasing within months.
This is especially true when you hire one of the best SEO service providers to craft a custom SEO strategy for your company. They’ll work to understand your business and industry, then create a strategy for ranking for your most important keywords.
The vast majority of SEO for home services is based on content. It can take the form of blog posts, videos, articles, white papers, interviews, or anything else, but you need to have high-quality content on your website if you want to climb the search engine results.
Home service blogs
There is a lot of content that could be created for a blog on home services. For example, let’s say you own a roofing company. You could start a blog and post weekly tips on:
- How to maintain a newly-sealed roof
- How often it should be serviced
- How to find the perfect roofing company
All of those topics establish trust between your business and potential customers while also serving as high-quality resources that other websites might want to link to.
You could also publish articles describing a certain methodology to roofing. This sets you up as an industry expert, again serving as a resource that other websites will want to link to.
Case studies on home services jobs
Everyone loves a good ‘before and after,’ and in your line of work, you do them every day! Consider setting up a camera in the corner to take footage of the job that can be sped up later. You could also break down the job for a case study article. Remember to take lots of photos and ensure the clients are happy for you to record.
Increase your revenue today
If you’re looking for a professional touch on your SEO strategy, we’d love to help!
WebFX is a full-service digital marketing agency that has years of experience perfecting the art of SEO. Our expert team of Internet marketers has helped hundreds of home service clients increase their visibility, traffic, and revenue, and we’d love to partner with you as well.
Contact us today for a free quote or more information!
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- 24 million leads generated for clients
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Solving key challenges for home services companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
