2027 Marketing Budget & Spend Insights for Home Services

Download Now: Our Free Home Services Budget Planner

Explore WebFX Home Services Marketing Services

How much do home service companies spend on marketing?

Most home service companies spend between $5,000 – $10,000 per month on digital marketing.

Your investment will vary depending on factors, such as:

• Location
• Business size
• Growth goals
• Your marketing service provider

Home services marketing budget breakdown

Here’s a breakdown of what home services companies can expect to pay for marketing services in 2027:

Factors that impact home service marketing budgets

So, what factors affect a home service marketing budget? Here are a few to consider as you start planning:

• Location: Your location will affect your budget, even if you aren’t strictly local. The competition in your area and your digital presence are two challenges that you should consider for your budget,
• Business growth goals: Your goals will dictate the channels you choose, how much you need to spend, and what you should invest in. If you have a tight budget, you want to make sure you’re getting the most out of it to achieve growth.
• Seasonal services: Many home repairs and improvement projects are seasonal, which means most of your revenue comes in concentrated periods due to seasonal search trends for home services companies. You might spend more during the high-traffic seasons to get your name out there.

How to create a 2027 home services marketing budget

How to Create Your 2025 Home Services Marketing Budget

• Allocate 10-20% of your total revenue for marketing
• Reserve between 5-10% of your marketing budget to invest in new marketing strategies

Now that you know what goes into a marketing budget, you can start planning yours! Here are five steps for establishing a home service marketing budget:

1. Establish your marketing goals

First, you must decide what you want to get out of your marketing budget. Setting specific, measurable, attainable, relevant, and timely objectives, or SMART goals, will help you select the appropriate channels and allocate resources to make meaningful progress.

For example, your goal might be to build your local presence online. In that case, you should invest in strategies like local SEO and email marketing, which vary in cost from web design and PPC ads.

Some goals you might have include:

• Increasing your revenue by X percent over six months
• Earning X new leads each month for six months
• Boosting website traffic by X percent over one month

2. Research other home service companies in your area

Knowing your competitors — and how much they spend on marketing — can help you build your budget. Take time to research what others in your area or industry are doing to promote themselves. That will give you an idea of what strategies to invest in, and how much to invest.

3. Consider how past strategies have performed

You should be tracking your marketing performance to see how your campaigns are serving your business. Look at what channels drove the most revenue for your business. Those are the ones you should invest in — not those that you think are best but drive no revenue.

4. Outline your costs and campaigns

Once you know what you should spend, how much revenue you have to work with, and the channels you want to prioritize, you can start crafting your budget.

Be sure to consider the costs associated with each strategy. That will include any outsourcing, tools, and resources you need to give your campaign the boost it needs to succeed.

5. Reevaluate as ROI necessary

Having a plan is important, but you might find new strategies that work better for your company. Periodically assessing your budget can help you track and improve your overall ROI.

If you stay on top of your marketing budget and results, it will be easier to plan and budget as time goes along. Be sure to set aside time throughout the year to evaluate how your budget plan is performing.

FAQs on home services marketing budgets

Learn even more about marketing budgets for home services with these frequently asked questions:

Get experienced marketing budget guidance with WebFX

If you still aren’t sure about what you want to do with your budget, we can help. As an experienced marketing agency for home service companies, we know how to use your established budget to get the highest returns possible.

Our digital marketing services include everything from SEO and PPC to professional web design to help you find and convert leads online. Our team of 750+ marketing experts will work with your budget and find the services that yield the most revenue for your business.

Get ahead of your marketing budget for 2027 and start planning how you’ll grow your business. Contact us online to get started!