If you’re looking for a way to drive more local leads to your business, Google Local Services ads for locksmiths are an excellent way to do it. With these ads appearing at the top of the search results, leads will see your business first and choose you over the competition.
In this post, we’ll provide you with everything you need to know about Google Local Services ads, plus three reasons to use them in your advertising strategy.
Everything you need to know about Google Local Services ads
Where do Google Local Services ads appear?
When you conduct a local search for a business on Google, you may see Local Services ads at the top of search results. These paid ads appear when users do a local search for a specific type of business, like a locksmith.
If someone wants to see more locksmiths (or Google Local Services ads) in the area, they can select the “More locksmiths” button.
They can also filter their results to find locksmiths that provide a specific service, like re-keying.
What do Google Local Services ads look like?
Each listing contains essential information such as:
- Company name
- Hours of operation
- Phone number
- Star rating on Google
- Years in business
This information helps clients get insight into your company to see if you fit their needs.
If people click on your listing, they can see more details about your locksmith business.
Some details they can see include the services you offer and where your business operates. This listing also includes a business bio, where you can input relevant information like having an A+ rating on BBB or being locally owned and operated.
How much do Google Local Services ads cost?
The cost for Google Local Services ads depends upon your cost per contact. Each business has a different cost per contact. You will only pay for a contact when they call or message your business.
You determine the budget for your ad. You’ll never exceed your monthly budget. If you only want to spend $1,000 for the month, that’s as much as you’re spending on your ad.
How do Google Local Services ads work?
When someone wants to find a local business, they conduct a local search. Your ad appears in the search results. The user clicks on it, reads the information, and determines if they want to choose your business.
If your audience looks at your listing and likes what they see, they can contact your business from that listing. Users on mobile can call you to learn more information or set up an appointment. Desktop users can send a message to your business.
Google Local Services ads for locksmiths help you drive more local leads for your business. You’ll get more credible leads looking to hire a locksmith.
What is the Google Guarantee badge?
When you look at Local Services ads for locksmiths, you’ll notice the Google Guarantee badge in different listings. So, what is this badge, and can you get it for your business?
The Google Guarantee badge is a symbol of trust. You only obtain this badge after Google vets your business. The badge tells your audience that they can trust you to do quality work for them.
To gain this badge, you must pass a background, license, and insurance check. Google wants to ensure that your business is in good standing and that you have the necessary paperwork to protect your company in case something goes wrong.
As long as your paperwork is in order, you’ll get the Google Guarantee badge.
So, what does this badge mean?
The Google Guarantee ensures that, if you don’t do an excellent job for your clients, they can file a claim with Google to get reimbursed for the work you did. Google will cover up to $2000 for the claim.
People cannot file claims due to:
- Pricing disagreements
- Job cancellations
- Dissatisfaction with business’s responsiveness to requests
- Property damage
If a client wants to get compensation, they must file their claim within 20 days. They can only submit a claim if they aren’t happy with your work. When you do quality work for your clients, you won’t need to worry about clients filing claims.
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How do I set up my Local Services ads?
There are three easy steps to get started with Google Local Services ad:
1. Sign up for local ads
The first step to starting your Local Services ad campaign is signing up.
You must register with Google to run your ad.
When you register with Google, tell them the services you provide and the areas you service.
2. Set your budget
Just like PPC ads, you must set a budget for your ads. Your budget determines how long your ad runs and how much you can spend each month. Google requires no minimum amount, but the amount you spend will influence your campaign’s success.
If Company A sets its budget at $500 and has a cost per contact of $10, for example, they will only get around 50 leads. Company B, on the other hand, sets its budget at $2000 with the same cost per contact, so they get around 200 leads.
As you can see, the amount you spend influences your number of leads. You can earn more leads with a bigger budget for Google Local Services ads. You’ll also be able to run your campaign longer, which lets you get more leads over time.
3. Start advertising
Once you set your budget and provide your information, you’ll launch your Google Local Services ads for locksmiths. As soon as Google gets your ad up and running, you have complete control over it.
If your ad drives success and your calendar gets full, you can stop your ad until your schedule clears.
This feature gives you the flexibility to run your ad when you’re looking to take on new clients. It saves you from overloading your schedule and wasting money because you can’t accept all the leads looking to hire you at the moment.
3 benefits of investing in Google Local Services ads for locksmiths
Local Services ads for locksmiths offer numerous benefits, including:
1. Google Local Services ads help locksmiths earn more sales
Google Local Services ads drive more sales for your business.
When people look at Local Services ads, they’re more likely to convert.
These people know what they need and want to find the right business to fulfill their needs. Leads are more likely to click on Local Services ads because they can find the right company faster and contact them straight from the ad.
2. Google Local Services ads offer locksmiths a cost-effective option
Whenever you invest in a digital marketing strategy, you research the costs.
You want to use strategies that effectively drive leads, but you don’t want to break the bank to do it. Google Local Services ads are a cost-effective solution for generating more leads for your business.
With these ads, you only pay when someone contacts your business. You don’t pay for impressions or when someone clicks on your local ad. Someone could look at your ad dozens of times, and it won’t cost you a dime.
This process helps your business reduce wasted ad spend. Instead, your budget will go towards leads that contact your company directly looking for more information or to make an appointment.
3. Google Local Services ads help locksmiths build trust with audiences
Many people hesitate to hire a new company out of fear that the company won’t do a good job, and will waste their money. While reviews help businesses dramatically, the Google Guarantee badge adds an even stronger layer of trust.
You can only have a Google Guarantee badge on a local ad. As stated previously, you only get a Google Guarantee badge after Google vets your business and verifies your information. By running a local ad through Local Services ads, you’ll help more peoples see that you run a trusted, legitimate, and respected locksmith business.
Start creating Google Local Services ads for your locksmith business today
If you want to earn more local leads for your locksmith business, Google Local Services ads will help. These ads drive more relevant leads and help them find your company. It’s a great way to market your locksmith business to new customers.
Not sure how to get started?
Our team of over 450 local marketing experts at WebFX has the skills and expertise to help you create a lead-driving Google Local Services ad campaign. Contact us online or call us today at 888-601-5359 to speak with a skilled strategist about our Google Local Services campaigns.