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The U.S. is home to more than 700,000 manufacturing businesses. With the manufacturing industry predicted to grow in the coming years, manufacturing businesses face new opportunities to accelerate their growth.

Most business-to-business (B2B) companies are engaged in digital marketing to reach their target audience and stay competitive. Want to know the latest manufacturing marketing statistics in 2024, so you can craft cutting-edge campaigns?

Keep reading to learn the latest manufacturing marketing data.

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What is manufacturing marketing?

Manufacturing marketing is the process of promoting a manufacturing company across digital and non-digital channels to potential clients. For example, a manufacturer might launch print ads and digital ads to reach, nurture, and convert its target client.

Manufacturing industry statistics

Before we get into the marketing side of things, let’s take a moment to go over some general manufacturing industry statistics in 2024 to note:

  1. The U.S. manufacturing industry’s market size in terms of revenue is $6.42 trillion in 2024.
  2. There are approximately 623,000 manufacturing businesses in the U.S. in 2024.
  3. The U.S. manufacturing industry is expected to grow in value by 3.16% in 2024.
  4. The number of manufacturing employees in the U.S. is expected to reach 13.41 million in 2024.
  5. 83% of manufacturers say that smart factories will transform the way they make products within the next five years.
  6. Nearly 75% of manufacturers believe that acquiring and retaining talent is their biggest challenge in 2024.
  7. Almost half of all manufacturers are harnessing the Internet of Things (IoT) through various systems and devices.
  8. Less than 36% of surveyed manufacturing companies have a comprehensive policy framework in place for using artificial intelligence (AI).
  9. 49% of manufacturers say that cybersecurity is a big concern for the next several years.
  10. Manufacturing revenue is expected to grow by 5.6% in 2024.

Manufacturing marketing statistics

As the manufacturing industry grows, so does its need for bigger and better marketing campaigns. Marketing is crucial for generating new clients and more revenue for your business. To that end, here are some manufacturing and B2B marketing stats for 2024:

  1. 63% of manufacturers use website content to educate their audience about their business or industry. 88% use it to spread brand awareness.
  2. 73% of B2B marketers believe that webinars are the best strategy for generating high-quality leads.
  3. Manufacturers typically spend 1–3% of their total revenue on marketing.
  4. 70% of B2B marketers think that video content helps leads convert.
  5. 57% of industrial buyers make purchase decisions before ever interacting directly with a manufacturing company.
  6. 40% of B2B buyers consume three to five pieces of content before they reach out to a salesperson.
  7. 18% of manufacturing marketers identify email marketing as their most effective digital marketing strategy.
  8. 56% of B2B companies outsource their marketing and keep an in-house team.
  9. 6% of B2B organizations outsource their marketing entirely.
  10. Industrial websites using quote and contact forms see an average conversion rate of 3%.

Inspired to boost your manufacturing marketing efforts?

If these statistics inspired you to launch your revenue-driving manufacturing digital marketing strategy, consider teaming up with WebFX. We’re a full-service digital marketing agency that can help you generate leads so you can get ahead of your competitors.

We’ve generated more than 24 million leads and $10 billion in revenue for our clients. We’ll be glad to deliver results for your manufacturing business, too.

Contact us online or call us at 888-601-5359 to speak with a strategist and get started with your manufacturing digital marketing strategy!

We Drive Results for Manufacturing Companies

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  • You get a team dedicated to your success

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