24 Manufacturing Marketing Statistics You Should Know

Get the scoop on what’s happening in manufacturing marketing with these 20+ statistics. From content marketing to SEO to digital marketing, you’ll find all the data you need with these manufacturing marketing statistics!

How we drive revenue for manufacturing businesses thumbnail

Turn more visitors into leads with WebFX

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 20% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!
Clock icon.


hours manufacturing industry experience

Expert icon with three people icons.


manufacturing marketing experts on staff

marketing services icon.


marketing services

View All

Want to speak with an expert?
Call us at 888-256-9448

Inside our 93% satisfaction rate

Read our case studies for more a more in-depth look at our results.

Sharretts Plating


Increase in quote requests

York Saw & Knife


Increase in Amazon sales YoY

Polymer Solutions International


Increase in quote requests YoY



Get a free proposal

Manufacturing marketing statistics

Check out our list of manufacturing marketing statistics:

Manufacturing industry

Manufacturing industry

Here are some general manufacturing industry statistics in 2022 to note:

  1. The U.S. manufacturing industry’s market size in terms of revenue is $8 trillion in 2022.
  2. 718,796 is the number of manufacturing businesses in the U.S. in 2022.
  3. 14% is the expected growth of the U.S. manufacturing industry in 2022.
  4. 4% is the increase in number of U.S. manufacturing businesses from 2021 to 2022.

Manufacturing marketing

Manufacturing marketing

As the manufacturing industry grows, so does the marketing budget of most manufacturing companies. Here are some general B2B and manufacturing marketing data:

  1. 76% of B2B businesses have a formal marketing plan.
  2. 56% of B2B companies outsource their marketing and keep an in-house team.
  3. 6% of B2B organizations outsource their marketing entirely.

Digital marketing

Digital marketing

The majority of B2B businesses invest in digital marketing, so it makes sense for manufacturing companies to be strategic with their digital marketing efforts.

Here are some manufacturing digital marketing statistics to help guide you with your strategies:

  1. 96% of B2B content marketers use LinkedIn.
  2. 89% of B2B companies have an account-based marketing program.
  3. 86% of B2B organizations use their website as a channel to communicate with customers or prospects.
  4. 56% of B2B businesses invest in digital marketing.
  5. 3% is the conversion rate of industrial websites using quote and contact forms.



Many B2B consumers turn to search engines to do research before they engage with a salesperson and make a purchase. This makes SEO an important strategy for manufacturing marketers.

While the results of SEO are not immediate and may take time, SEO can help you earn long-term revenue.

Here are some SEO statistics relevant to the manufacturing industry:

  1. 74% of B2B consumers conduct half of their research online before purchasing offline.
  2. 62% of B2B marketers view SEO algorithms as important.
  3. 61% of chief marketing officers view search engines as an effective marketing channel.

Content marketing

Content marketing

Content marketing is one of the most critical marketing tools you can use for your manufacturing business. In addition to improving your site’s SEO ranking, it also builds your company’s credibility and authority.

Here are some content marketing statistics relevant to the manufacturing industry:

  1. 84% of B2B marketers outsource their content creation to an agency.
  2. 73% of B2B marketers believe that webinars are the best strategy for generating high-quality leads.
  3. 71% of manufacturing content marketers cite lead generation as a top organizational goal.
  4. 70% of B2B marketers think that video content helps leads convert.
  5. 69% of B2B marketers have a documented content strategy.
  6. 59% of manufacturing organizations have a small (or one-person) content marketing team serving the entire company.
  7. 59% of manufacturing marketer-respondents said their company outsources at least one content marketing activity.
  8. 46% of manufacturing marketers use conversion rates as a metric for content marketing success.
  9. 40% of B2B buyers consume three to five pieces of content before they reach out to a salesperson.

Inspired to boost your manufacturing marketing efforts?

If these statistics inspired you to launch your revenue-driving manufacturing digital marketing strategy, consider teaming up with WebFX. We’re a full-service digital marketing agency that can help you generate leads so you can get ahead of your competitors.

We’ve generated more than 7.8 million leads and $3 billion in revenue for our clients. We’ll be glad to deliver results for your manufacturing business, too.

Contact us online or call us at 888-601-5359 to speak with a strategist and get started with your manufacturing digital marketing strategy!

Solving key challenges for manufacturing companies