Did you know that 74% of people consult social media when making purchasing decisions? When people look for a computer repair shop, they turn to social media to help them find the right one.
That’s why social media for computer repair shops is critical for helping your business earn more customers. Building a presence on social media enables you to engage prospects, deliver helpful information, and keep them up to date on your latest projects.
So, where do you start with your computer repair social media strategy? We’ve got five tips to help you do yours successfully, so keep reading!
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Social media for computer repair shops: 5 tips to launch your social strategy
Want to know how to do social media for computer repair shops? Check out these five tips to help you get started!
Computer repair social media tip #1: Choose platforms where your audience engages
Success with social media for computer repair businesses starts with choosing the right platforms. You want to focus on platforms where your audience is likely to spend their time, so they engage with your computer repair shop.
You can choose from numerous social platforms, including:
You don’t need to build a presence on every platform. Focus on the social sites your audience uses most. You can determine which platforms are best by looking at the demographics and determining where your target audience is likely to spend their time.
Computer repair social media tip #2: Post content frequently to boost engagement
If you want to know how to do social media for computer repair shops, start by posting content frequently. The people who follow your business on social media also follow dozens of other companies, in addition to friends and family. It’s easy for your content to get lost in the mix.
To ensure that your followers see your content, you want to post content often, so your audience sees it. How frequently you post will depend upon your followers, so you may need to do some experimenting. You can post different types of content to keep your strategy fresh, like:
- Special discounts or offers
- Updates on latest projects
- Employee spotlights
- Helpful information on industry-related topics (e.g. an article on reasons your computer runs slow)
Posting content often creates more opportunities for your audience to engage with your business and learn more about what you offer.
Computer repair social media tip #3: Engage with your audience to build relationships
When you do social media for computer repair shops, you don’t want to post content and leave it at that. You’ll have people who comment on and engage with your content, so you must interact with them when they do.
You can opt to post engagement-focused content to entice prospects to comment on your content. For example, you may post a poll like “What’s the best computer brand?” or ask your followers an interesting question like “What’s the worst thing you ever spilled on your computer or laptop?”
Creating engagement-worthy content entices more prospects to want to engage with your content. It’s an excellent opportunity for you to build relationships with these prospects that you can turn into revenue for your business later.
Computer repair social media tip #4: Use a social media scheduling tool to manage your workflow
As mentioned earlier, you want to post content frequently to ensure your audience sees it. You must find time each day to create your content, post it, and interact with your audience. When you’re busy doing repairs and helping customers, you may not have the time to dedicate each day to social media.
That’s why having a social media scheduling tool is imperative for your computer repair social media strategy. With a social media scheduling tool, you can plan your content up to a month in advance and schedule it all at once.
You can use a tool like Buffer or Hootsuite to help you schedule your content. These tools enable you to post more efficiently on social media and free up your time to handle other important business matters.
Additionally, you can use these tools to track interactions with your content and see how your content performs to improve your strategy continually.
Computer repair social media tip #5: Run social media ads to reach new prospects
Last on our list of tips for doing social media for computer repair businesses is to run social media ads. Social media ads enable you to put your computer repair business in the newsfeed of people who haven’t discovered your business yet.
When you create your social media ads, make sure you use high-quality visuals. Social media ads often contain photos or videos, so those visuals must be high-resolution to deliver the best experience.
Additionally, make sure your ad copy and visuals align. If your ad features an image of your laptop repair services, your ad copy should talk further about those services.
When you run social media ads, you can set daily budgets to control how you spend your ad budget. It allows you to have more control over your ad campaigns to maximize results for your business.
Need help with social media for computer repair shops?
Now that you know how to do social media for computer repair shops, you may feel overwhelmed with getting your strategy off the ground. That’s where the experts at WebFX can help. With over a decade of experience in social media, we know how to launch successful social media strategies.
Our team of experts knows how to craft campaigns that drive results. In the past five years alone, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. You can feel confident we’ll deliver a computer repair social media campaign that helps you grow your business.
Ready to drive more revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing services!
Table of Contents
- Social Media for Computer Repair Shops: 5 Tips to Launch Your Social Strategy
- Computer Repair Social Media Tip #1: Choose Platforms Where Your Audience Engages
- Computer Repair Social Media Tip #2: Post Content Frequently to Boost Engagement
- Computer Repair Social Media Tip #3: Engage with Your Audience to Build Relationships
- Computer Repair Social Media Tip #4: Use a Social Media Scheduling Tool to Manage Your Workflow
- Computer Repair Social Media Tip #5: Run Social Media Ads to Reach New Prospects
- Need Help with Social Media for Computer Repair Shops?