Self-storage is a service that is essential for consumers around the world. There will always be a market for people with just a few too many things to fit in their home.
However, there are plenty of storage companies out there who are more than happy to provide space for those customers. If you’re one of them, it’s essential for the success of your business that you’re able to reach them when they need your services.
That’s why marketing for storage facilities is so crucial. Without a strategy for marketing your storage company, you will struggle to compete with competitors. That’s why this article outlines how to market your storage facility by sharing five online strategies that work well for your industry.
Keep reading to learn about using Internet marketing for your storage facility! If you’d like professional help with marketing your storage units, WebFX can help! Contact us online or call us at 888-601-5359 to learn how our digital marketing services and award-winning team can achieve your goals.
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Video: Digital marketing for storage facilities
Discover the five strategies that work well when it comes to digital marketing for storage facilities in this quick video!
5 strategies for marketing storage facilities
These five proven strategies work for marketing storage facilities:
1. Self-storage SEO
Making your company easy to find online among the competition is one of the most important aspects of your Internet marketing campaign.
Search engine optimization (SEO) refers to both the front and back end of your website and the elements that allow you to climb in rankings in search engines. Great SEO will also help to drive traffic to your website.
SEO is the all-encompassing term that refers to your choice of keywords for your company, the usability of your website, the links you obtain and how satisfied your customers are with your website overall. Google can read all of these elements, and ultimately decides how effective your SEO is by choosing where it should be placed in search results.
2. Web design
The main goal of your SEO strategy will be driving traffic to your site. And once visitors arrive, your site needs to show them that you’re the right company for their storage needs for your storage facility digital marketing strategy to succeed.
This involves tweaking both the aesthetics and inner-workings of your website in order to drive conversions for your company. There are a few ways you can accomplish these goals:
Everyone likes the color and vibrancy that photos can bring to any white page. You can include photos of your storage unit, as well as other forms of visual content, such as videos. This gives your site visitors a clear view of your services and products, making it easier for them to make the decision to work with you.
One of the most important facets of any site is its navigation setup. In most cases, it’s as simple as adding all of your pages to a well-organized navigation bar. This allows your customers to find exactly what storage services they are looking for instead of having to scour your whole site, which can be time-consuming and frustrating.
Clean, organized design
Aesthetic is one of the first things visitors to your website notice. Just like anything else, a plain white design can be boring, while the utilization of too many colors can appear sloppy. Finding the happy medium is where the perfect website aesthetic lies.
Accurate, complete code
Your code is the behind-the-scenes version of your website, but is just as important as the version your visitors see. Making sure that your code is accurate and complete is important to Google bots that crawl your site. Simple elements like meta descriptions and alt tags should be complete and optimized in order for the best chance of ranking well for your target keywords.
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3. Social media marketing
Social media marketing is one of the most effective ways to reach customers online. This lies in the simple fact that social media acts as a massive sharing platform that gets your content seen by numerous people, just by sharing it.
You can use social media platforms as a part of your storage facility's Internet marketing strategy to post images of your storage units, share important articles relating to storage, and let your followers know when you are set to offer a special deal or promotion.
The possibilities are endless with the right social media marketing strategy!
4. Email marketing
Email marketing is one of the most popular Internet marketing strategies due to the fact that it is essentially free. The only thing you need to obtain before you can start this kind of campaign is the email addresses of your potential clients.
You can obtain visitors email addresses by making sure there are calls-to-action on your site that ask visitors for their contact information. This gives the permission and the necessary information for you to be able to include them in your email marketing campaign.
Your email marketing campaign could include bi-weekly or monthly email blasts that include newsletters about your services, your prices, or coupons for your service.
When people receive good deals right in their inboxes, they can rarely turn them down.
5. Pay-per-click (PPC) ads
You can also use PPC ads for marketing your storage units to attract traffic based on the specific keywords users search in search engines like Google.
A PPC campaign is a great option for when your self-storage company is on a budget, but still wants to place ads. PPC is so fit for a fixed budget because it works on a bidding system which allows you to choose how much you spend each month on ads that appear on Google.
Of course, you have to pay a little out-of-pocket for these ads, but the revenue that you’ll get back just by taking on one or two new customers will be well worth the pennies you spent on your ad.
Want to speak with an expert? Call us at 888-601-5359
Market your self-storage company with WebFX
Internet marketing for storage facilities offers your business a new channel for earning new clients and more revenue. With strategies like SEO, social media, and PPC, your company can reach people looking for a self-storage unit at the perfect moment.
If marketing your storage company with the strategies above seems like a lot, don’t worry.
WebFX can provide your business with a complete marketing team that includes SEOs, designers, developers, and social media specialists. With their experience and proven results (we’ve helped our clients earn more than 4.6 million leads in the past five years), they will help your business grow.