Best Digital Marketing Strategies for Water and Wastewater Treatment Companies in 2024

With growing urban populations, stricter water treatment regulations, a greater focus on water quality and public health, and the rising incidence of waterborne illnesses, the water and wastewater treatment market is only expected to expand.

A recent analysis by Type revealed that the global water and wastewater treatment market is projected to hit $956.48 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.4% between 2022 and 2032.

Despite the positive effects of this growth on the water and wastewater treatment economy, it raises the bar for success and competitiveness in the industry. That’s where digital marketing for water and wastewater treatment comes into play.

Keep reading to discover the best digital marketing strategies for water and wastewater treatment to help you stand out in this burgeoning industry.

Here’s a brief outline of what we’ll cover:

• What is digital marketing for water and wastewater treatment?
• Why utilize digital marketing for water and wastewater treatment companies?
• Best digital marketing strategies for water and wastewater treatment
• Investing in digital marketing for water and wastewater companies

Want to elevate your digital marketing efforts? WebFX provides technologically advanced digital marketing services for water and wastewater treatment companies that will aid in achieving your marketing goals, monitoring your progress, and maximizing your return on investment (ROI).

Contact us online to chat with a savvy strategist about how we can assist your business in dominating the water and wastewater treatment market.

What is digital marketing for water and wastewater treatment?

Digital marketing for water and wastewater treatment refers to promotional initiatives that target prospects looking for water and wastewater treatment services through digital channels such as social networking sites, paid search, email, video advertising, and more.

Why utilize digital marketing for water and wastewater treatment companies?

By utilizing digital marketing for water and wastewater treatment, you can accurately target your ideal clientele. It helps you connect with your target market, establish your reputation, and gain the confidence of your potential customers.

For instance, if you offer household sewage treatment systems or services, you’ll want to focus on and personalize your messages for homeowners.

In this case, digital marketing for water and wastewater treatment companies will help you hone in on your target audience, reach out to homeowners in a way that resonates with them, and cement your position as the go-to company for residential sewage treatment.

In addition, leveraging digital marketing can give your company a leg up on the competition. It allows you to monitor your rivals’ activities, learn from their successes and failures, and shape your strategy accordingly.

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WebFX has driven the following results for clients:

$10 billion

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24 million

leads for our clients

7.14 million

client phone calls

Best digital marketing strategies for water and wastewater treatment

Here are five digital marketing strategies for water and wastewater treatment to get you started:

• Website design and development
• Content marketing
• Search engine optimization (SEO)
• Pay-per-click marketing
• Email Marketing

Website design and development

 As the centerpiece of your digital marketing strategy, your website is crucial for the success of your water and wastewater treatment business online.

Since most of your revenue originates from the residential, commercial, and industrial sectors, it’s only logical that you would gain value from investing in web design for water and wastewater treatment to compete in the market.

You’ll use your website to describe your water and wastewater treatment solutions, share helpful resources with existing and prospects, and address locally rising concerns about water quality, public health, and wastewater treatment.

Taking this step will establish you as a credible expert on water quality and public health issues. As a result, you’ll have a better opportunity to win over new customers and increase your market share.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

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Content marketing

Content marketing is one of the best digital marketing strategies for water and wastewater treatment companies to reach prospects and develop a brand image. Its end goal is to attract more people to your website, get them to convert, and provide more value to your audience.

Suppose your company supplies wastewater treatment plants to commercial or industrial clients. In that case, you can write an article on maintaining septic systems, so they don’t contribute to nutrient contamination. You can also provide optimization tips and technological upgrade ideas to accomplish the plant’s nutrient reduction targets.

You can optimize your content to respond to queries for particular search terms. In the above example article on septic system maintenance, you can target keywords like “how to maintain wastewater treatment septic systems” or “wastewater treatment plants’ improvements to accomplish nutrient reduction.”

Your content should focus more on informing readers than pitching them. Nothing beats producing unique, high-quality content that your audience can find helpful when establishing your organization as an industry leader.

Use our proprietary keyword research tool, KeywordsFX, to help you find high-quality keywords for content and PPC campaigns. Identify Top Keywords for Free

Search engine optimization (SEO)

SEO entails improving your website’s ranking position in organic search results for specific search queries. It’s one of the best ways to boost your company’s profile in the search engine result pages (SERPs) and reach a wider audience already looking for water and wastewater treatment solutions.

Let’s say a prospective client is interested in learning more about water and wastewater management. You’ll want your business to rank well among its competitors and appear on the first page of search engine results. If it doesn’t, your rival just gained a new client at your expense.

SEO boosts your business’s profile as an industry pioneer in water treatment and public health, increasing the number of visitors to your site. If clients see that your business is credible, they will be more willing to do business with you.

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260%

increase in organic revenue

198%

increase in organic transactions

150%

increase in organic traffic

3872%

increase in sessions from SEO

Pay-per-click (PPC) marketing

 Pay-per-click (PPC) advertising is a sponsored marketing strategy that functions on an auction basis and charges you based on how often users click your ads. This tactic helps connect you to people actively looking for water and wastewater treatment services through search engines.

PPC advertising relies on bidding for exposure during keyword-related searches. This bid results in your ad appearing during specific search queries at the top of the SERPs before the organic results.

For instance, you can compete for ad space on the SERP in response to the search query “wastewater treatment services near me.” Long-tail keywords like this are great to target if you want immediate returns.

PPC advertising extends to other digital mediums, such as social networking and messaging applications like Yahoo, WeChat, and Gmail.

Email Marketing

 Email marketing is a low-cost way to improve corporate governance standards, reach new customers, and raise brand recognition.

As your water and wastewater treatment business grows, you should place a premium on email marketing because your target audience of stakeholders and government officials widely uses it daily.

You can get started with this marketing strategy by asking website visitors to sign up for your mailing list or newsletter, designing a dedicated web page for collecting email addresses or providing a free resource in exchange for contact information.

Bonus read: The Ultimate Guide to Lead Generation for Water and Wastewater Treatment

Get custom digital marketing services for water and wastewater treatment companies

As the leading digital marketing agency for water and wastewater treatment companies, our team of experts has years of experience in the industry and understands the nuances of targeting prospects.

Through our comprehensive digital marketing services, we’ve generated over 24 million leads for our clients, and the numbers are only going up.

We offer a full spectrum of digital marketing services for water and wastewater treatment companies, including a dedicated team of copywriters, web developers, and strategists that work together to reach your target audience.

Contact us online or call us at 888-601-5359 to speak with a strategist about getting started on your revenue-generating digital marketing strategy.

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