Why Digital Marketing Is Essential for Auctioneers

Selling products or goods on the internet is not old news.

Users are very familiar and enjoy buying, selling, and participating in auctions online. This is good news for you and your auctioneer business because you are in the business of selling.

Here are three reasons why digital marketing is essential for your auctioneer business:

• Online auctions are popular. This also means that the thought of auctions online is popular too, so the searches are taking place. Thanks to companies like EBay and Amazon, people are becoming trained to find deals or auctions online. How popular, you may ask? Well, 65% of people that participated in online auctions did so between one and ten times, whereas 22% participated more than 26 times.
• People are familiar with buying and selling online. More specifically, nearly one third or an estimated 35.6 million people have participated in an online auction. In addition, one of the most popular ways users can sell things online is on auction sites.
• People enjoy shopping or selling online. The major reason why they enjoy it is that they can easily compare sales. In fact, people love buying when they are getting a deal or bargain. Since many people are online looking for a bargain or sale and auctions are known for deals, the very fact your business is an auction site will attract users.

Whether you host online auctions or present what you’re auctioning off at a physical location, digital marketing is essential for your business.

With millions of people out there looking to buy, there’s no time to waste in becoming digitally known. Below, you’ll see some specific tips and ideas for what you can do to show up better online.

If you’re interested in how WebFX can help grow your auctioneer business with digital marketing strategies, call 888-601-5359 and speak with a strategist, or keep reading below to see how SEO helps.

What is digital marketing for auctioneers?

Digital marketing is an umbrella term that describes a variety of techniques used to advertise your auctioneering business online.

Some of the most popular digital marketing strategies include:

• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Social media marketing
• Content marketing
• Email marketing
• Web design
• And more

The goal of digital marketing for auctioneers is to help more interested customers find you online.

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Digital marketing ideas for auctioneers

There are many digital marketing outlets that can boost your presence online. Here are some auctioneer digital marketing ideas that will help you leverage user excitement and attract them to your auction business!

SEO for auctioneers

SEO is a digital marketing strategy that focuses on helping your website rank in search engine results pages (SERPs). Search engines like Google or Bing are very popular and get about 3.5 billion searches per day. Users flock to search engines like Google to search for keywords that fit their query.

When you opt for SEO for auctioneers, you’ll be able to rank higher in those search results — allowing you to receive more site traffic and more business.

Some strategies that make up a solid SEO strategy include:

• Internal linking
• Content creation and optimization
• Keyword research and insertion
• Page speed optimization
• And more

Social media marketing for auctioneers

Social media sites such as Facebook and Twitter are exciting and fun platforms for users to be on.

Social media platforms allow you to upload pictures, create events for your auctions, and provide updates to your audience. You can also advertise on social media, which is often a great way to gain exposure.

Auctioneer social media ads will allow you to choose a target audience as well, so you’re not wasting money on people who would not be interested in your event or service. What a great way to interact with users, build a relationship, and draw them out to your website or event!

Email marketing for auctioneers

Email marketing is a great way to stay in touch with people that know about you or to introduce your auctioneer business to new site visitors.

For example, if a new visitor finds you through a search engine result looking for an event, urge them to provide their email, so you can keep them in the loop of future events. Each time you email your visitors, they will be reminded of your exciting events for where they could get a bargain.

They will also, most importantly, get to know and be reminded of your business. The links to your website and social media accounts that you provide inside the email will help them get to know you, which is a great way to ensure they don’t forget about you.

PPC for auctioneers

PPC is a way you can market your events or business by advertising on search engines, like Google.

However, what makes PPC unique from traditional ads is that you can control what geographic area you would like your ads to show up in and who specifically you would like to see your ads. For instance, if you would like to advertise an auction event you’re hosting at a physical location, you can advertise it through PPC ads and ensure that people surrounding the location in a specific town will see it when searching.

If you auction something that attracts a certain demographic, like men in their forties to fifties, you can ensure that men in their fifties are the target group who sees your ads.

Whether you would like to advertise an event or are looking for brand awareness, you can get great results from PPC advertising. PPC is a big factor in what helps the team at WebFX increase client’s revenue by 20% on average.

Want to get started with digital marketing for your auction company?

Overall, digital marketing for auction companies is a huge benefit. Users naturally love finding deals or bargains online and that is what auctions are all about.

However, after reading all of this exciting and valuable information about SEO and other digital marketing ideas, you may have a lot of questions. Are you ready to get started with digital marketing for auctioneers? Are you confused about how these ideas, including effective SEO services, could have a high impact on your company?

WebFX is a full-service digital marketing agency. Each department is dedicated to their part in making your auctioneer marketing campaign a great success. In fact, the team at WebFX has earned awards, gained more testimonials than any other U.S. SEO agency, and has driven over $10 billion qualified leads for our clients. Our efforts are based on data and research.

With our expertise and years of experience, we would enjoy helping you create a customized marketing strategy for your auctioneer website. Find out how WebFX can create effective digital strategies for auctioneers. Call 888-601-5359 or contact us online for a free quote.

Want to speak with an expert? Call us at 888-601-5359

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