Top 3 Digital Marketing Methods for Waste Management
Invest in SEO, PPC ads, and content marketing for your waste management business. WebFX can help create your digital marketing plan.
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insights from 149,000+ hours of professional services marketing experience
In this digital age, it is more important than ever to invest in digital marketing. There are many methods available to attract new customers. From email marketing to social media marketing, you have many options for connecting with your target audience.
The hardest part is figuring out which methods are best for your waste management business. On this page, we’ll take a look at three of the top digital marketing strategies for waste management.
If you want to learn more about digital marketing, give us a call today at 888-601-5359 or contact us online.
1. Search engine optimization (SEO)
If you want more people to find your waste management company, search engine optimization (SEO) is a great method to use. SEO is the process of boosting your website’s ranking in the search results.
Many businesses strive to reach the first page of results. This is due to the fact that 75% of people don’t look past the first page of results. If you aren’t on the first page, you will miss out on potential leads for your waste management company.
There are numerous ways that you can improve your website’s ranking in the search results.
1. Keyword integration
When users are searching for specific businesses, they utilize keywords to find the business that best suits their needs. These keywords are what trigger your website to appear in the results.
To find the keywords you want to target, you’ll need to conduct keyword research. When you are conducting keyword research, it is best to focus on long tail keywords. These are keywords that use three or more words.
Long tail keywords have less competition, and since they are more specific, it’s easier to distinguish the searcher’s intent. This means that you will drive in more credible leads for your waste management company.
Once you select your keywords, you’ll need to integrate them into your site. You can use keywords in the headings, titles, body text, and meta descriptions of your pages. This will allow both users and search engines to gain a better understanding of the content on your site.
As you integrate keywords, be careful you don’t overuse them. This can lead to keyword stuffing, which negatively impacts your rankings.
2. Link building
Another important aspect of SEO is link building. You want to earn backlinks from other authority sites.
Backlinks are important because they help build the authority of your site. When Google sees credible sites linking to your page, it builds your trust and authority. This boosts your ranking because Google wants more people to find your valuable site.
The best way to earn links is by creating content. When you create content, you can encourage authority sites to check out your content. If they like it, they can include it as a resource in their own content.
When authority sites use your content, you can build a relationship with them. This enables you to earn more backlinks and continue to boost your website’s ranking. By earning links, you can improve your site’s ranking and reach more potential leads.
3. User experience
User experience is an important part of your website. When users come to your site, you want them to have a positive experience. A negative experience could lead them to leave your site, which will increase your bounce rate.
You don’t want to increase your bounce rate because it will negatively impact your ranking. There are many things you can improve on your site to ensure that users have a good experience.
One aspect you’ll need to look at is your website’s design. You want to have a modern and clean design for your site. If your website appears outdated, you may deter people away from your site.
Another aspect you can focus on is your navigation. You don’t want users to struggle to find information. If they can’t find the right information, they will leave your site.
To ensure users can find information, you’ll want to make your navigation simple and easy to use. Use broad headings that include numerous topics. This will provide users with a seamless experience.
In addition, you’ll want to ensure that your page is running quickly. Users hate to wait for pages to load. If your page takes too long to load, they will leave your site.
You can use page speed services to ensure that your page is running at top speed.
These are all factors that can help improve your website’s ranking. By focusing on improving your site, you will boost your website’s ranking and reach more credible leads for your waste management company.
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2. Pay-per-click (PPC) advertising
Another great method for your waste management company is pay-per-click (PPC) advertising. PPC ads are paid advertisements that appear at the top of the search results. These ads appear above the organic listings.
Like SEO, PPC operates on keywords. This is another instance where you’ll want to use long tail keywords. Long tail keywords have less competition, so your cost per click (CPC) is cheaper, and you will drive in more qualified leads.
When you create your ads, you need to set a maximum bid — the highest amount you’re willing to pay each time someone clicks on your advertisement. You can change this amount at any time. Your maximum bid and quality score will determine your ads placement.
PPC is a great method for helping you reach more qualified leads for your waste management company. In fact, 65% of high intent searches result in clicking on a PPC ad. That means that your PPC ad will drive in customers that are the most interested in your services.
This method is budget friendly too. You can set your budget and stick to it, and you won’t have to worry about incurring unforeseen costs.
Another great thing about PPC is that you only pay when people click on your advertisement. You don’t pay for impressions. That means that you are putting your money towards people who are really interested in your services.
If you want to drive in more credible leads that are more likely to convert, PPC is a great option for your waste management company.
3. Content marketing
A great way to draw in leads for your business is content marketing.
Content comes in many forms, including blog posts, videos, and infographics. The intention of content marketing is to provide users with helpful information that they can use.
This is a great way to draw in leads for your business. Content builds the trust and authority of your website.
You create content that is related to your industry. People seek out information and find your site. They read your content and take in all the information you provide.
Some of these leads will check out your site and immediately become customers. Others won’t convert right away. When it comes time that they need a waste management company, they will remember your business and choose you over the competition.
Content marketing is a great way to draw in leads for your waste management business. If you want to start earning more credible leads for your company, content marketing is a great method to help you achieve that goal.
Want to speak with an expert? Call us at 888-601-5359
Let WebFX manage your digital marketing plan
Your digital marketing plan is an important part of your business. Don’t waste time trying to find the perfect digital marketing company! WebFX is a full-service digital marketing company that can help you create your custom digital marketing plan.
At WebFX, we have a team of 500+ experts who will bring their knowledge and expertise to your campaign. Our award-winning team knows what it takes to produce a successful campaign for your business.
We know how to drive results, too. To date, we’ve driven over $6 billion in sales and over 24 million leads for our clients. Our team puts your business’ success first to help you get the results you desire.
So, what’s it like to work with WebFX? Just ask our clients! We have over 1,100 client testimonials from a variety of industries!
Learn more
If you’re ready to learn more about how you can drive more leads for your waste management business with digital marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!
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