7 Benefits of Working with a Google Partner Agency
As you shape your digital marketing plan, you start looking at the various methods that are available to your business. One of the most popular methods is pay-per-click (PPC) advertising. This is a method that utilizes Google Ads to help you run paid advertising campaigns to reach your target audience.
If you want to get the most out of your money, it is best to work with a Google Partner agency. A Google Partner agency will be able to deliver you a better campaign that stretches every dollar of your budget.
There are numerous benefits to using a Google Partner agency, which we will discuss on this page. If you’re ready to start your PPC campaign with a Google Partner agency, call us today at 888-601-5359 to speak with a strategist.
What is a Google Partner?
When you are looking at digital marketing companies, many of them share their various certifications that validate the work they do. One thing you want to look for is a Google Partner badge. This is a badge that indicates a company is a certified Google Partner.
So, what does it mean to be a Google Partner?
First, it is important to understand Google Ads. Google Ads is a Google program that you use for pay-per-click (PPC) advertising. These are paid advertisements that appear in Google search engine results. It is a great method for drawing in new leads and conversions for your business.
When a company is an expert in Google Ads, they can become a Google Partner.
When you are shaping your digital marketing plan for your business, you want to work with a company that is best for your business. You want to see results with your campaign. When you partner with a digital marketing company that is a Google Partner, you will get the best of the best.
Google Partner companies have passed Google Ads product certification exams, and they stay up to date with the latest product information.
These companies are required to go through training and pass the Google Ads product certification exams. This certifies that a digital marketing company has the knowledge required to provide their clients with the best Google Ads service.
A Google Partner can be certified in numerous types of advertising. These types include search, mobile, video, shopping, and display advertising.
Google Partner vs. Premier Google Partners
As you research Google Partners, you will find that there are two types of badges: Google Partner and Premier Partner. So, what’s the difference between these two badges?
A Google Partner is required to have only one person affiliated with their company to be certified in Google Ads. This is a person who has a complete understanding of the inner workings of Google Ads.
When a company is a Premier Partner, they have at least two people who are certified in Google Ads. Many Premier Partners will certify more than two people, but it is the minimum requirement to be a Premier Partner. This is one of the main differences between the two types of Google Partners.
The other difference is the company’s spend level. To receive a Partner badge, a company must spend at least $10,000 on ads over 90 days. A Premier Partner has to meet a higher spend requirement.
These are the two differences between a Partner and Premier Partner. Regardless of a company’s badge, both are required to provide excellent service to their clients.
How to find a Google Partner
If you want to see available Google Partners near you, just search Google’s database to find your best match. Google maintains a list of their Partners and helps you create a search to find the best one for you.
They implement numerous ways to narrow your search. You can search by expertise, which enables you to connect with a company that is an expert in type of advertising.
Google also enables you to search by location and budget. This ensures that you can find someone in your area that fits in your budget.
It is important that you search through Google Partner’s site to verify that a company is actually a partner. Some companies will post the banner on their website without having the verified certification. You need to make sure that the company you chose is actually a Google Partner.
If you want to find a Google Partner, the best way to do it is through their database. This will help you see all your available options. It’s a convenient way to help you find the right Google Partner for your business.
So, now that you know all about Google Partners, what are the benefits of working with a company is that is a partner?
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7 benefits of working with a Google Partner
There are numerous benefits to choosing a digital marketing company that is a Google Partner.
1. They are experts
When you invest money into PPC, you want to work with a company that will bring you the best results. You want to get the most out of your money and produce the best campaign.
A company that is a Google Partner will help you produce the best campaign. They have experience with Google Ads and have staff that is highly trained to work with Google Ads. You’re partnering with a company that knows the ins and outs of Google Ads.
You want to work with a company that knows more than just the standard terms. It is important to partner with a company that has a vast knowledge of Google Ads because it will help you maximize your campaign.
Companies that are Google Partners know Google Ads well and can produce a campaign that works for your business.
2. They stay up to date with the latest PPC information
The digital world is constantly evolving and changing. It is important to stay on top of these changes to make the most of your digital marketing plan. You want to use the latest methods, so you can get the most out of your campaign.
When you’re working with a Google Partner, you’re working with a company that is up to date on all the latest changes. Google requires their Partners to constantly learn the changes. These companies are required to take recertification exams to ensure that they are well versed in the latest changes.
Google helps these companies by providing them with training, so you can feel confident that the information is coming directly from the source. A company needs to be on top of the changes to provide you with the best campaign. Google makes sure that it happens.
If a company does update on training, they aren’t a Google Partner anymore. It is required that Partners are constantly learning and staying up-to-date.
By choosing a Google Partner company, you are working with a company that is the most up-to-date on changes with Google Ads.
3. They practice what they preach
One of the most important things to look for in a company is that they practice what they preach. If a company is going to sell you on the great features of something like search engine optimization (SEO) or PPC, you want to see that they are using those methods for their own business.
When you work with a Google Partner, you can guarantee that they are using PPC for their own business. They need to constantly practice using PPC to come up with new and innovative ways to improve their clients’ PPC campaigns. Google requires these companies to practice and test out new methods to keep up with the changes.
Google Partners are constantly creating PPC ads and using different keywords to see which keywords work best. They are constantly experimenting to figure out how to craft better PPC campaigns for their clients.
This ensures that you are working with a company that has the most experience. They will provide you with the best campaign for your business.
4. They can help you quickly
When you are running a campaign, issues can come up. Your ad could be attacked by malware, which halts your campaign from running. Any number of issues can come up that negatively impact your campaign.
A Premier Google Partner has a dedicated Google agency team that they can contact. If your campaign is running and is attacked by malware, it can cost your business time and money. It would take days for you to fix the issue on your own.
With a Premier Partner, they can take care of your issue quickly. It saves your business time and money because they have a direct line to Google. This makes a Premier Partner a great option for your business.
5. They provide great service
Google ensures that Google Partners provide great service. To remain a partner, companies need to maintain Google standards. They need to continually provide excellent service for their clients.
When you work with a Google Partner, they will provide you with the highest level of service. It is important that you partner with a company that will provide you with exceptional service. If you’re going to invest the money in a company, you want to choose one that will provide you with excellent service.
6. They have access to beta features
Google has numerous features that they test out before they let the public have access to them. These features are typically the latest updates to Google’s Google Ads system.
When you work with a Google Partner, you have access to those beta features. Google Partners can integrate the beta features into your plan. This helps you get a leg up on the competition.
They have exclusive access to these features, so marketing companies that aren’t Google Partners won’t have access to them. It is important to use a marketing company that is a Partner because you can have access to these important beta features.
7. They work directly with Google
The best thing about a Google Partner is that they work directly with Google. Your PPC ads are operated through Google’s platform. They are one of the top search engine platforms that users use to conduct searches.
It is difficult for your individual business to build a direct connection with Google. If you run into issues or need help, it can be challenging to get in touch with someone from Google. There are hundreds of thousands of other businesses that are trying to get in contact with Google too, which makes it difficult for your business to establish that connection.
When you use a company that is a Google Partner, you have a direct line of communication with Google. Google provides these companies with their own team, so they always have someone to contact. These companies speak to Google directly to address numerous types of topics.
You can have your Google Partner contact about optimizing your account or relevant insights. As issues or concerns arise, you can guarantee that you have a direct line to solve them.
Since they work directly with Google, all of their training comes from Google. As stated previously, Google provides Partners with training sessions to help them improve their Google Ads campaigns. These companies are constantly trained on the latest features and how to use them.
Google Partners get their information, training, and certification directly from Google. This means that you will get a far better Google Ads campaign because they are obtaining and applying the knowledge straight from that platform that hosts your PPC ad.
By utilizing a Google Partner company, you will get a great campaign that will bring results for your business.
WebFX is your Google Partner agency
It is important that you find a marketing company that is a Google Partner. If you want the best service for your campaign, look no further than WebFX. We’re a full-service digital marketing company and Google Premier Partner.
We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team is Google Ads Certified and have years of experience creating effective PPC campaigns.
If you’re looking for results, we know how to bring them. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. We have over 350 client testimonials from a variety of industries. Check them out to see what it’s like to work with a top Google Partner agency like WebFX!
Get started today
If you’re ready to experience a great campaign with a Google Partner agency, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!
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