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Ecommerce PPC Pricing in 2024

Pay-per-click (PPC) advertising is a go-to strategy for ecommerce stores looking to attract more customers and sales. It’s a competitive market, however. That’s why many stores invest in professional ecommerce PPC management services. How much do these services cost, though? Ecommerce PPC prices can range from $400 to $5000 per month or 10% to 20% of your monthly ad spend. Keep reading to learn more about the factors that influence ecommerce PPC pricing!

How much do ecommerce PPC services cost?

Curious about how much ecommerce PPC services cost? Browse WebFX pricing now or, keep reading to learn how much ecommerce PPC costs!

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Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

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    $5,000 – $30,000/month ad spend (paid to networks)
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    10,000 keywords
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    AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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    1 FunnelsFX landing page template (includes setup)
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Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

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    $30,001+/monthly ad spend (paid to networks)
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    10,000 keywords
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    Display ad creative sets
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    15-second CTV commercial

SEE FULL DELIVERABLES

How much do ecommerce PPC services from WebFX cost?

If you’re curious about our ecommerce PPC services (and their costs), browse our pricing table:

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activityYes
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Premium Display Ad Creative$900 per set$900 per set$900 per set
15 Sec Premium CTV Commercial Creative$600 per video file$600 per video file$600 per video file
30 Sec Premium CTV Commercial Creative$900 per video file$900 per video file$900 per video file
Additional Sets of Lite Display Ad Creative$300 per set$300 per set$300 per set
Additional Sets of Lite CTV Commercials$300 per video file$300 per video file$300 per video file
Weekly Data Calls: Review campaign changes every 7 days$600/month$600/month$600/month
Translation Services:By QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Social Media AdvertisingBy QuoteBy QuoteBy Quote
Landing page performance testingBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

For our ecommerce services, we follow a flat-rate and percentage of ad spend pricing model. Our Basic Plan, for example, includes a flat-rate price while our Aggressive Plan and Market Leader Plan use the percentage of ad spend pricing model.

Start advertising your ecommerce store

Now that you know how much ecommerce PPC costs, are you ready to start advertising?

WebFX can help. As an experienced and established PPC agency, WebFX can create a custom, competitive strategy that drives traffic and sales to your online store. If you’re ready to start earning more sales and expanding your business with ecommerce PPC services, WebFX is your agency.

Call us at 888-601-5359 or contact us online to get started!

Call 888-601-5359 Contact us Online

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