Ecommerce PPC Pricing in 2021

Pay-per-click (PPC) advertising is a go-to strategy for ecommerce stores looking to attract more customers and sales. It’s a competitive market, however. That’s why many stores invest in professional ecommerce PPC management services. How much do these services cost, though? Ecommerce PPC prices can range from $400 to $5000 per month or 10% to 20% of your monthly ad spend. Keep reading to learn more about the factors that influence ecommerce PPC pricing!

How much do ecommerce PPC services cost?

Curious about how much ecommerce PPC services cost? Browse WebFX pricing now or, keep reading to learn how much ecommerce PPC costs!

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial


How much does ecommerce PPC cost?

Ecommerce PPC costs include a one-time setup fee, management cost, and ad spend. Set-up fees typically range from $500 to $2000, and management costs are often $400 to $5000 per month or 10%-20% of ad spend. Ad spend is typically over $1500 per month.

Understanding how much ecommerce PPC costs is essential, especially when comparing PPC agencies that specialize in ecommerce pay-per-click. When you know the driving factors behind an ecommerce digital advertising agency’s pricing, you can narrow your choices and sign with the best company for your business.

Keep reading to learn more about ecommerce PPC costs!

If you’d like to chat with an industry-respected agency that provides ecommerce PPC services, contact WebFX. Give us a ring at 888-601-5359 or contact us online to learn how we’ve managed more than 650 successful PPC campaigns — and driven more than $3 billion in revenue for our clients.

Ecommerce PPC ExpenseCost
One-time setup fee $500-$2000
Ad spend Upwards of $1500 / month
Management $400-$5000 / month or,10%-20% of monthly ad spend

What determines ecommerce PPC costs?

A few factors influence what you will pay for ecommerce PPC management services, including:

  • Ad spend
  • The PPC pricing model used
  • The agency you work with
  • The services deliverables your plan includes

Let’s take a closer look at these factors.

Ad spend

Your ad spend is a critical pricing factor because many agencies use a percentage of ad spend pricing model. This pricing model bases the agency’s management rate on your ad spend. Depending on the agency, they may use this pricing model across plans or only for specific ad spends.

For perspective on this pricing model, check out the following example:

Your company sets a $5000 monthly ad spend, and your agency charges 10% of your monthly ad spend. You then pay your agency $500 per month to manage your campaigns, in addition to spending $5000 across ad networks like Google Ads or Microsoft Advertising.

In some cases, agencies will charge either a flat-rate fee or a percentage of ad spend. For instance, an ecommerce PPC company may charge $500 per month or 10% of your monthly ad spend, whichever is higher.

That means if your company started spending $5500 each month instead of $5000 on ad networks, your agency would require 10% of your ad spend. You’d pay them $550 versus the flat-rate of $500 because it’s the higher amount.

This pricing model helps your agency cover its operating costs and provide you with the best service.

Understanding these different pricing models, however, can help your company understand an agency’s ecommerce PPC prices. That way, when you contact an agency, you know how much their services will cost.

PPC pricing model

Agencies use a range of pricing models when it comes to PPC, including:

  • Flat-rate: You pay a recurring and consistent monthly management fee.
  • Percentage of ad spend: You pay a monthly management fee based on your ad spend.
  • Performance-based: You pay a monthly management fee based on agency results.

Your agency’s pricing model will influence your ecommerce PPC costs.

For example, if your agency follows a performance-based pricing model, you will likely pay varying amounts each month. If they use a flat-rate pricing model, however, your company will always pay the same amount each month.

Before you sign with an agency, research each pricing model.

Your research can help you determine which pricing model works best for your business. For instance, while the performance-based model may seem cost-effective, it could lead to high (and unexpected) costs if your agency’s performance exceeds original estimates.

Generally, you’ll want to choose a pricing model that provides a predictable monthly cost.


When it comes to ecommerce PPC pricing, agencies carry the most influence. They decide what they will charge for their services, and several factors influence what they charge. Recognizing these items can help your business understand an agency’s pricing.

A few examples of some agency-specific features that influence ecommerce PPC prices include:

  1. Experience
  2. Talent
  3. Agency size
  4. Reputation
  5. Specializations
  6. Technology

While many of these factors increase an agency’s rates, they’re often positive indicators of service quality. Better service quality not only translates to a better experience for your team but also better results for your ecommerce store.

Even if your business can’t afford the most prestigious PPC agency, that doesn’t mean you should ignore these pricing factors. Look at an agency’s history, talent, and background to see if they have a competitive edge that can help your business.

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

Service deliverables

Your service deliverables (or what comes with your ecommerce PPC services) can also impact your ecommerce pay-per-click costs. For example, one agency may offer fraudulent click monitoring while another doesn’t, which results in a cost difference.

A few examples of some service deliverables not always included in PPC plans include:

  • Call tracking
  • Lead tracking
  • Fraudulent click monitoring
  • Landing page design
  • Landing page testing
  • Shopping cart abandonment emails

Depending on what these deliverables require, you may see minor or major changes in ecommerce PPC prices. A custom landing page design, for example, will often result in higher costs than fraudulent click monitoring.

Researching these deliverables before contacting an agency can help your business decide which ones you want and which ones you need. Once you decide, you can compare agency deliverables and prices with a clear understanding of what you will pay more for to access.

How much do ecommerce PPC services from WebFX cost?

If you’re curious about our ecommerce PPC services (and their costs), browse our pricing table:

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activityYes
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad Creative2 sets rapid display ads – 16 ads total (8 images per set)2 sets of custom layout display ads – 16 ads total (8 images per set)
Connected TV Commercial AdsN/A1 15-second rapid ConnectedTV ad1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total)
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Premium Display Ad Creative$900 per set$900 per set$900 per set
15 Sec Premium CTV Commercial Creative$600 per video file$600 per video file$600 per video file
30 Sec Premium CTV Commercial Creative$900 per video file$900 per video file$900 per video file
Additional Sets of Lite Display Ad Creative$300 per set$300 per set$300 per set
Additional Sets of Lite CTV Commercials$300 per video file$300 per video file$300 per video file
Weekly Data Calls: Review campaign changes every 7 days$600/month$600/month$600/month
Translation Services:By QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Social Media PPC AdvertisingBy QuoteBy QuoteBy Quote
Landing page performance testingBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

For our ecommerce services, we follow a flat-rate and percentage of ad spend pricing model. Our Basic Plan, for example, includes a flat-rate price while our Aggressive Plan and Market Leader Plan use the percentage of ad spend pricing model.

Why choose WebFX for managing your ecommerce PPC?

Ecommerce companies find a long-term partner in WebFX for a few reasons, including:

  • Results: Your success matters to us, which is why we measure our success by yours. In the past five years, our clients have achieved massive results through our digital advertising services, including earning more than $3 billion in revenue.
  • Experience: As your partner, we leverage our decades of experience to create revenue-driving campaigns. Our experience can help optimize your ad spend, improve your ad targeting, and increase your competitive edge in paid search results.
  • Transparency: From our plans to our strategies to our services, we make everything transparent to you and your team. That’s why we publish our plans and prices online, as well as ensure your company owns your Google Ads account. Plus, we provide monthly performance reports.
  • Talent: With more than 500+ digital marketers, WebFX features one of the most experienced teams in the industry. You get access to their expertise, working with a dedicated account manager who builds a winning strategy for your business.
  • Technology: In digital advertising, tech matters. MarketingCloudFX, our client-exclusive machine learning and artificial intelligence software, allows you and your dedicated account manager to leverage the power of IBM Watson to create ultra-competitive campaigns.
  • Satisfaction: We deliver a client-first experience at WebFX. From answering your questions to sharing our knowledge, we support your business and its goals for growth. That’s why our client retention rate is 91%.

With WebFX, you know you’re working with a partner that values you, your team, and your goals.

Start advertising your ecommerce store

Now that you know how much ecommerce PPC costs, are you ready to start advertising?

WebFX can help. As an experienced and established PPC agency, WebFX can create a custom, competitive strategy that drives traffic and sales to your online store. If you’re ready to start earning more sales and expanding your business with ecommerce PPC services, WebFX is your agency.

Call us at 888-601-5359 or contact us online to get started!

Call 888-601-5359 Contact us Online