Did you know that 65% of small- to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns? These numbers make it clear that PPC isn’t something you want to miss out on in your digital marketing. But even if you know you want to use PPC, there’s still one crucial question to answer: Will you run all your PPC yourself, or will you outsource it to a PPC agency? Without an in-depth knowledge of PPC, that can be a hard question to answer. Fortunately, it becomes much clearer once you understand all the benefits of outsourcing your PPC. We’ll go over eight of those PPC outsourcing pros below. Read on to learn more, and then consider partnering with WebFX — the PPC agency with over 1020 client testimonials — for our expert PPC services! Get your FREE PPC audit from WebFX today!
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Before diving into the incredible benefits you can reap from outsourcing your PPC management, let’s first explore some basic concepts.
What is PPC and how does it work?
PPC, also known as Pay-Per-Click advertising, is an advertising method on the internet, offered mainly through search engines and social platforms, whereby an advertiser pays when a user clicks on their ad. PPC marketing is a powerful way of bringing new traffic to your website, retargeting previous users, and driving sales and revenue.
What is PPC outsourcing?
PPC outsourcing is a method chosen by many PPC advertisers where they employ the services of a white-label PPC provider, such as a freelancer, contractor, company or agency, to manage and create campaigns and ads on their behalf. The provider’s rates are subject to the type of provider and can range from pre-built PPC packages to custom PPC strategies.
Benefits of outsourcing PPC services
1. Greater expertise
One of the primary benefits you get when you outsource to a PPC company is an extensive knowledge of paid advertising. On your own, you may be able to read plenty about PPC online, but that won’t ever equate to in-depth expertise with digital advertising. PPC agencies, however, have typically been working in the industry for years — in the case of WebFX, for over two decades! That experience gives them a deep knowledge of how PPC works, allowing them to execute it more efficiently. And not only do PPC agencies have a deeper factual knowledge of how PPC works, they’ve also had years to test different ideas and find out for themselves what tactics work best when running a PPC campaign. One thing to look out for is the Google Partner or Google Premier Partner Badge. When Google awards a PPC agency that badge, it certifies that the agency is an expert in using Google Ads — the main platform for running PPC campaigns!
2. More cost-effective campaigns
Outsourcing your PPC services can end up saving you money. When you handle a PPC campaign on your own, you’re likely to make mistakes along the way. Since PPC requires a financial investment, those mistakes can be costly. Working with a PPC agency alleviates this problem. Because of their expertise, PPC companies know what to do right from the start. They can manage your campaign in a way that maximizes your budget and generates the highest possible return on investment (ROI). If you want to avoid costly mistakes and unnecessary trial-and-error testing, you’ll definitely want to outsource to a PPC company.
3. Better tools and resources
Another reason you should outsource PPC (and just outsource marketing in general) is that it can give you access to better tools and resources. One of the most important parts of a PPC campaign involves analyzing your campaign’s results to improve it down the road. When you have better tools for your analysis, you can improve your campaigns more effectively. Since PPC agencies work on optimizing PPC campaigns every day, they have access to advanced tools for analyzing and managing PPC advertising. To get access to these tools, it’s a good idea to work with one of those agencies. You can certainly get some of those tools on your own, but it’s not advisable. Many of them are so advanced that you might not know how to use them on your own. One look at the amount of data available in Google Analytics, for example, can give you an idea of just how overwhelming these tools can become if you aren’t an expert in the field. PPC agencies, though, have the experience needed to know exactly how to make the most of them.
4. No learning curve
One of the biggest PPC outsourcing pros is that when you outsource PPC, you don’t have to learn how to do the whole process yourself. When you try to run your PPC campaign alone, you have to take time to learn how it works. You’ll spend a long time figuring out what to do and how to do it. It can be awhile before you start seeing results. When you work with a PPC agency, however, you can skip that learning curve altogether. Experienced agencies already know exactly what they’re doing, and they don’t have to spend months figuring out what works and what doesn’t.
5. Faster results
When you work with an agency that knows all the ins and outs of PPC, you can save yourself time. If you attempt to run your campaign on your own, it may take you longer to drive results. You’ll need to spend time figuring out how to run and optimize your campaign, which expends time and costs your business money. A PPC agency, on the other hand, will typically have years of experience with PPC. That means they’ll know what to do, as well as when and how to do it. Your PPC company can get down to business quickly, allowing them to produce results at a much faster rate.
6. Better time management
Your business doesn’t revolve around PPC. PPC is a valuable tool for your marketing, but the primary aim of your business is to create and sell your products. You’re focused on running your business, which doesn’t leave much time to focus on your PPC campaign. For PPC agencies, however, the opposite is true. Their businesses do revolve around PPC, and they do have time to devote to running campaigns. That gives you one more reason you should outsource PPC: Time management. If you do PPC in-house, you may be able to squeeze it into a small amount of time, but you’ll sacrifice quality in the process. When you work with a PPC agency, however, they can work meticulously on your PPC while you cover everything else on your plate.
7. More hands on deck
One possible solution to some above PPC issues is to hire a new employee to cover all your in-house PPC. At first glance, that might seem as good as hiring an agency. But, is it? The truth is, bringing in a new team member comes with its own host of problems. On top of the extensive training a new employee would require, there’s the fact that they’re just one person. Asking them to handle all of your PPC may not yield the best results. When your PPC is outsourced, on the other hand, you’ll get access to a large team of PPC experts. With more people working on your campaign, you’ll have access to different perspectives that will strengthen your PPC, and you’ll also be able to get faster results.
8. Up-to-date knowledge
Last on our list of outsourced PPC pros is that working with an agency gives you access to all the latest industry knowledge and trends. You may have an employee at your company who claims to be knowledgeable on PPC, but in the time they’ve spent at your business, that knowledge has likely become dated. PPC agencies, on the other hand, are constantly relearning and innovating their strategies. Working with an agency allows you to implement the latest cutting-edge PPC strategies into your campaign, making it as effective as possible. Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.
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Want to know more about choosing the right PPC provider? Check out this nifty video on choosing the right PPC service provider for your business.
Outsource to a PPC company like WebFX today
The eight benefits listed above are only a few of the reasons you should outsource PPC to an agency. Outsourcing won’t just make things easier on you and your business for the moment — it will also result in much higher-quality PPC in the long run. If you’re looking to choose a PPC agency to work with, look no further than WebFX. Our PPC services are top-of-the-line and can work wonders for your business. With over 25 years of experience, we have more knowledge of the industry than nearly any other company. Our team of over 500 experts has all the dedication and knowledge to make your PPC excel. To get started with us, just give us a call at 888-601-5359 or contact us online today!
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