Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
But even if you know you want to use PPC, there’s still one crucial question to answer: Will you run all your PPC yourself, or will you outsource it to a PPC agency? Today, we’re helping you answer that question. Keep reading as we cover:
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What is PPC and how does it work?
PPC, also known as pay-per-click advertising, is an advertising method on the internet, offered mainly through search engines and social platforms, whereby an advertiser pays when a user clicks on their ad. PPC marketing is a powerful way of bringing new traffic to your website, retargeting previous users, and driving sales and revenue.
What is PPC outsourcing?
PPC outsourcing is a method chosen by many PPC advertisers where they employ the services of a white-label PPC provider, such as a freelancer, contractor, company or agency, to manage and create campaigns and ads on their behalf. The provider’s rates are subject to the type of provider and can range from pre-built PPC packages to custom PPC strategies.
Benefits of outsourcing PPC services
Expert insights from
Kayla JohansenWebFX Internet Marketing Specialist
As the paid landscape rapidly evolves, there are always new platforms (and changes within existing platforms) to stay aware of. From an ever-strengthening privacy landscape to exciting new tools, driving success from PPC requires a lot of dedicated time. That’s where partnering with a dedicated PPC expert can really help. They’ll know the latest and greatest news in the PPC world, and they’ll be familiar with a wide range of platforms so you can reach your target audience in the most profitable way possible.
Now, let’s look more closely at the benefits of outsourcing PPC services for your business:
One of the primary benefits you get when you outsource to a PPC company is an extensive knowledge of paid advertising. On your own, you may be able to read plenty about PPC online, but that won’t ever equate to in-depth expertise with digital advertising.
PPC agencies, however, have typically been working in the industry for years — in the case of WebFX, for over two decades! That experience has given us a deep knowledge of how PPC works, allowing us to execute it more efficiently for our clients.
In WebFX’s case, we’ve had over 28 years to test different ideas and find out for what tactics work best when running PPC campaigns. Because of this, we’re Google Premier Partners.
When Google awards any PPC agency this badge, it certifies that the agency is an expert in using Google Ads — the main platform for running PPC campaigns!
Along with being Google Premier Partners, WebFX has:
300+ Google Certified team members
150+ Google Ads Certified team members
FIVE Google Partner agency specializations
2. More cost-effective campaigns
Outsourcing your PPC services can end up saving you money. When you handle a PPC campaign on your own, you’re likely to make mistakes along the way. Since PPC requires a financial investment, those mistakes can be costly.
Working with a PPC agency alleviates this problem. Because of their expertise, PPC companies know what to do right from the start. They can manage your campaign in a way that maximizes your budget and generates the highest possible return on investment (ROI). If you want to avoid costly mistakes and unnecessary trial-and-error testing, you’ll definitely want to outsource to a PPC company.
3. Better tools and resources
Another reason you should outsource PPC (and just outsource marketing in general) is that it can give you access to better tools and resources.
One of the most important parts of a PPC campaign involves analyzing your campaign’s results to improve it down the road. When you have better tools for your analysis, you can improve your campaigns more effectively. Since PPC agencies work on optimizing PPC campaigns every day, they have access to advanced tools for analyzing and managing PPC advertising.
Take WebFX for example. As a full-service digital agency, we understand the importance of campaign data analysis. That’s why we employ the use of our very own marketing platform, MarketingCloudFX.
Powered by over 1 billion data points, MCFX helps empower your sales team with data-fueled insights about your campaigns. Whether you’re using it for PPC, SEO, or any other digital marketing strategy, MCFX and our team of skilled strategists are here to help you maximize your data’s potential and turn it into positive results for your business.
With WebFX, your campaigns will be strategically crafted by a knowledgeable team of experts who pride themselves on always keeping up with the most cutting-edge industry developments. We’ll combine our industry expertise with a deep understanding of your unique business to create custom strategies designed to hit your goals. And everything we do is backed by data, thanks to our client-exclusive marketing software. With this software, we’ll help you better reach your target audience by centralizing your valuable first-party data, and you’ll always be able to quickly see the revenue driven from PPC through transparent reports.
Kayla Johansen, WebFX Internet Marketing Specialist
With the help of MCFX, our clients have seen results like:
A 25% PPC performance lift
An 11% average increase in conversions
An 11% average increase in leads from landing pages
One of the biggest PPC outsourcing pros is that when you outsource PPC, you don’t have to learn how to do the whole process yourself. When you try to run your PPC campaign alone, you have to take time to learn how it works. You’ll spend a long time figuring out what to do and how to do it. It can be awhile before you start seeing results.
When you work with a PPC agency, however, you can skip that learning curve altogether. Experienced agencies already know exactly what they’re doing, and they don’t have to spend months figuring out what works and what doesn’t.
5. Faster results
When you work with an agency that knows all the ins and outs of PPC, you can save yourself time. If you attempt to run your campaign on your own, it may take you longer to drive results. You’ll need to spend time figuring out how to run and optimize your campaign, which expends time and costs your business money.
A PPC agency, on the other hand, will typically have years of experience with PPC. That means they’ll know what to do, as well as when and how to do it. Your PPC company can get down to business quickly, allowing them to produce results at a much faster rate.
6. Better time management
Your business doesn’t revolve around PPC. PPC is a valuable tool for your marketing, but the primary aim of your business is to create and sell your products. You’re focused on running your business, which doesn’t leave much time to focus on your PPC campaign.
For PPC agencies, however, the opposite is true. Their businesses do revolve around PPC, and they do have time to devote to running campaigns. That gives you one more reason you should outsource PPC: Time management.
If you do PPC in-house, you may be able to squeeze it into a small amount of time, but you’ll sacrifice quality in the process. When you work with a PPC agency, however, they can work meticulously on your PPC while you cover everything else on your plate.
7. More hands on deck
One possible solution to some above PPC issues is to hire a new employee to cover all your in-house PPC. At first glance, that might seem as good as hiring an agency. But, is it?
The truth is, bringing in a new team member comes with its own host of problems. On top of the extensive training a new employee would require, there’s the fact that they’re just one person. Asking them to handle all of your PPC may not yield the best results.
When your PPC is outsourced, on the other hand, you’ll get access to a large team of PPC experts. With more people working on your campaign, you’ll have access to different perspectives that will strengthen your PPC, and you’ll also be able to get faster results.
When you choose WebFX as your PPC provider, you’re partnering with a team of 500+ digital marketers and subject matter experts of various marketing topics. From PPC to SEO, our team’s vast knowledge of digital marketing can help you develop a sound PPC campaign that works in tandem with your other marketing efforts.
As a result, you’ll have a well-rounded, scalable PPC strategy .
8. Up-to-date knowledge
Last on our list of outsourced PPC pros is that working with an agency gives you access to all the latest industry knowledge and trends. You may have an employee at your company who claims to be knowledgeable on PPC, but in the time they’ve spent at your business, that knowledge has likely become dated.
PPC agencies, on the other hand, are constantly relearning and innovating their strategies. Working with an agency allows you to implement the latest cutting-edge PPC strategies into your campaign, making it as effective as possible.
We foster and form long-term partnerships so that your business has long-term results.
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.
The eight benefits listed above are only a few of the reasons you should outsource PPC to an agency. Outsourcing won’t just make things easier on you and your business for the moment — it will also result in much higher-quality PPC in the long run.
Looking to choose a PPC agency to work with? Look no further than WebFX!
Our PPC services are top-of-the-line and can work wonders for your business. With over 28 years of experience, we have more knowledge of the industry than nearly any other company. Our team of over 500 experts has all the dedication and knowledge to make your PPC excel. To get started with us, just give us a call at 888-601-5359or contact us online today!
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Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
