PPC for Assisted Living Facilities: Everything You Need to Know

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Does your assisted living facility want to reach more potential residents and their families online? Pay-per-click advertising (PPC) plans from WebFX can help.

On this page, we’ll take a look at why PPC matters for assisted living facilities and three PPC tips you can start using today. For professional assistance with PPC, contact us online to learn more about our PPC management services!

Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.

Are you leveraging PPC in your marketing efforts? Let’s get started.

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What is PPC?

PPC stands for pay-per-click, and it’s an advertising model that allows you to bid for placement in search engine results. If your bid is among the highest, your ad will appear above organic listings in search results for the keyword you are targeting.

Google Ads lets you run ads in Google search results, and is by far the most popular PPC platform today.

One of the main benefits of PPC is that you don’t have to wait for results. The minute you launch your ads, they can start driving relevant, qualified traffic to your assisted living facility’s website.

Plus, you only pay when people click your ads – so you only spend your budget on people who are interested in learning about your services.

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Why do assisted living facilities need PPC?

Now that you know a bit more about what PPC is, let’s take a look at five of the top benefits of PPC for assisted living facilities.

1. You only pay when people click your ads

As mentioned, you only pay for PPC when an interested person clicks your ad.

While the cost-per-click (CPC) varies based on the keyword or phrase you’re targeting, PPC is a fairly affordable way to market your facility online.

With PPC, you’ll avoid wasting money trying to reach people who aren’t interested in your services. And since you can use PPC to target people who are searching for assisted living online, you will receive more qualified leads and visitors to your site.

2. You set your max budget

PPC also allows you to set your max budget. This means that you can put a cap on your daily spending, so you’ll never exceed your set budget.

It’s important to keep in mind, though, that if you’re targeting an extremely competitive keyword, you may need to expand your budget in order to see results from your PPC campaign.

Fortunately, you can change your budget at any time to help you get the most out of your PPC campaigns.

3. You get results fast

Unlike organic SEO, which can take several weeks before you see results, PPC can begin sending qualified traffic to your site the minute you launch your ads.

So if you’re looking to quickly boost traffic to your website and reach more residents for your assisted living facility, PPC is a great option. And it can help you establish your facility in search results while you wait to achieve organic rankings.

4. PPC is highly targeted

PPC offers a number of advanced targeting options that allows you to reach your ideal audience at the right time with the right ad.

For instance, you can target customers based on demographics geographic locations, and even specific devices they use.

It’s important to remember that the target audience for assisted living facilities is often the children of potential residents or their caretakers. This means that your target audience may be 45-year-old women in your area using mobile devices. With PPC, you can easily reach your ideal audience with ads that position your facility as a top option.

5. You can use PPC data to inform other strategies

Another great thing about PPC is that you can use data from your campaigns to inform other marketing channels.

For example, if you want to know whether a particular keyword converts well, you can test it out using PPC. If you see good results, you will probably want to incorporate that keyword or phrase in your organic SEO campaigns.

You can even use PPC to promote special events for your assisted living facility.

3 PPC tips for assisted living facilities

Now that you understand the benefits of PPC for assisted living facilities, let’s take a look at 3 PPC tips your facility can start using today.

1. Start with keyword research

First, you’ll want to start by conducting keyword research to discover the keywords and phrases people search online to find your assisted living facility.

Tools like KeywordsFX and Keyword Tool are great because they are based on actual search data. You can use them to find key insights about what people search online to find assisted living facilities like yours.

Then, you can incorporate those keywords in your PPC campaigns. When people search things like “Best Assisted Living Facility in [your area],” your facility’s ad will appear if your bid is among the highest.

2. Optimize your landing pages

It’s also important to optimize your landing pages — the pages people land on after clicking your PPC ads.

Your landing page copy needs to engage readers, and it needs to relate to the copy in your ad.

For example, if someone clicks an ad for an assisted living facility and arrives at a page that doesn’t provide them with supporting information and calls to action (CTAs), they will likely be confused and immediately hit the back button.

To get the most from your PPC campaigns, you need to make sure that your ad and landing page copy work in sync to attract and convert visitors.

The quality of your landing pages also plays a role in your Ads Quality Score, which impacts how much you pay for clicks, as well as your ability to reach new leads.

3. Evaluate and optimize campaigns

Finally, it’s important to continually monitor and evaluate the success of your PPC campaigns.

With Google Ads conversion tracking, you can see how ad clicks lead to key customer activity like website purchases, phone calls, email sign-ups, and more. You can even use Google Analytics to determine how many site visitors and conversions came from paid advertising channels.

By continually monitoring your campaigns, you can make tweaks to your ads that help you get the best possible ROI from your PPC campaigns.

Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.

Are you leveraging PPC in your marketing efforts? Let’s get started.

View the Guide

Get PPC results with a top PPC agency

Located in Harrisburg, PA, WebFX is an award-winning PPC agency that offers multiple PPC packages, so you can choose the option that’s right for you.

In addition to traditional PPC options, we also offer remarketing and mobile-focused campaigns to help you make the most of your online advertising strategy. We offer custom reporting, so you’ll always know exactly where your money goes.

Our team of dedicated PPC specialists goes above and beyond to earn clients the highest possible ROI, and we have years of experience in the industry.

When you choose WebFX as your PPC partner, you can rest assured that you’ll get the PPC results you need.

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Ready to launch a custom PPC campaign?

If you’re ready to create a custom PPC campaign for your assisted living facility, WebFX can help.

Check out our PPC plans and pricing online, and contact us today to speak with a strategist.

We’re excited to hear from you and help you reach more potential residents online!

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