Keep reading to learn more about PPC advertising, from its uses to its benefits. Plus, learn how our PPC company in Harrisburg, PA maintains a 91% client retention rate — the average is 50%.
Get started with PPC in Harrisburg, PA
If you’re looking to earn more credible leads for your Harrisburg business, pay-per-click advertising can help. PPC is one of the best methods to use if you are just beginning your digital marketing plan.
On this page, we’ll share the benefits of using PPC and how WebFX can help your Harrisburg business achieve results with this method. Did you know that we offer free PPC audits?
In addition to being able to help you with all of your Internet marketing needs, we are your go-to local agency for Internet marketing. We're located in the heart of Harrisburg, love our Senators games, and take our team photo on the Capitol steps. We're your neighbor — and we can't wait to help you improve your business with a personalized PPC campaign.
Give us a call at 717-609-0360 to speak with a strategist, and keep reading to learn more.
WebFX has partnered with numerous local businesses in Pennsylvania to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
What is PPC?
Let’s take a closer look at how our PPC services can help your Harrisburg business attract and convert more customers.
PPC advertising is a paid form of advertisement. These ads appear at the top of the search results, above the organic listings. You’ll find these listings tagged with the word “ad.”
To start using PPC, you’ll need to choose keywords. These are keywords that your target audience uses to find your website. When users type in these keywords, they trigger your advertisement to appear in the search results.
Once you select your keywords, you’ll enter the bidding system. You will need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your advertisements.
One of the best features of PPC is that you only pay when people click on your ads. So, the amount you set for your maximum bid is the most you will pay when someone clicks on your ad. You don’t pay for impressions, but rather put your money towards valuable leads that click on your ads.
Your maximum bid and quality score determine the placement of your ads in a search engine’s sponsored links.
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What are the benefits of PPC?
If you’re looking for a method with a lot of great benefits, PPC is the method for you. There are numerous benefits your Harrisburg business will receive by utilizing PPC.
1. You’ll maximize your budget
Your budget is an important part of your business. When it comes to your digital marketing plan, you want to find methods that will help you stretch your budget to make the most of it. PPC is a method that enables you to control your budget.
If there is a certain amount you want to spend on a PPC campaign, you can set that amount. Whether it’s $1,000 or $10,000, you set the amount you want to spend on your campaign. You will never exceed that amount or incur additional costs.
That amount you set is a budget for people who click on your advertisement. There is no cost to set up and run a PPC campaign. You only pay when people click on your ads. Your Harrisburg business is paying to reach people who are interested in your products.
With PPC, you can make the most of your budget. You will put money towards leads that are most likely to convert into customers. By utilizing PPC, you will maximize your budget to get the best return on investment (ROI) possible.
2. You’ll earn more qualified leads
When your business is trying to earn leads, you want to obtain leads that are most likely to convert. You want to attract paying customers who will buy your products or use your services. PPC is a method that will drive in leads that are interested in your products or services.
These ads appear in the search results when people use the keywords you set for your advertisement. If someone is using those keywords in their search, there’s a good chance that they are interested in your business.
When people use your set keywords, they are looking for a business like yours. They will check out your business because you offer what they are seeking.
You will drive in leads that are already interested in your products or services. They simply need to find the right business to fulfill that need.
By utilizing PPC, you will obtain more qualified leads that will turn into conversions for your Harrisburg business.
3. You’ll increase brand awareness
PPC is a great way to build up your brand recognition. Brand recognition is an important part of your business because you want people to remember your business. When it comes time to make a purchase, you want them to remember you and pick your business over the competition.
When you advertise with PPC, there is a chance people will see your advertisements but won’t convert. These are called impressions. It makes you feel like you missed out on a potential lead because they did not convert.
You aren’t missing out. People aren’t always ready to decide right away. They need to weigh their options and think about the best choice for them.
By utilizing PPC, these leads will see your advertisements and become familiar with your brand. They may not convert right away, but they will remember your business and your brand.
You can use remarketing to capture these leads. Remarketed ads are PPC ads that target people who are interested in your products. These ads allow you to reach those leads that haven’t converted yet.
As you are remarketing to them, you are exposing them to your brand. They are familiar with your brand, so it is great to keep your brand at the front of their minds.
These leads will choose your brand over the competition because they are more familiar with it. This will help your Harrisburg business earn conversions.
4. You’ll see immediate results
One of the best features of PPC is that you can see immediate results. Other methods, like search engine optimization (SEO), can take months to show results. As soon as you start your PPC campaign, you will see the results.
PPC enables you to track your campaign. You can monitor your PPC campaign as soon as you launch it. You will see who is clicking on your ads and if those clicks lead to conversion.
This enables you to see if your campaign is successful. If it isn’t successful, PPC offers the opportunity to alter your campaign to drive in more success for your Harrisburg business.
When you can see immediate results, you can make changes. If your campaign isn’t performing well, you can see where you fall short and find a way to make changes. This is great for your business because you can see where your campaign is successful and where it needs improvement.
By utilizing PPC, you will be able to see immediate results and make necessary changes to maximize your ROI with this method.
Our digital marketing campaigns impact the metrics that matter most!
Over the past 5 years, we’ve generated:
in client revenue
6.3 Million +
leads for our clients
client phone calls
WebFX is a top Harrisburg PPC management company
PPC has the power to earn new leads and conversions for your business. This method has numerous benefits for your Harrisburg business and will help your business grow. The first step to utilizing this method is creating an effective campaign.
At WebFX, we have years of experience creating PPC campaigns for our clients. We have a team of 150+ experts will bring their knowledge and experience to your campaign. Our award-winning team is Google AdWords Certified and will help you create a customized campaign that will bring your Harrisburg business results.
When you partner with us, you can expect to see results. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We put the focus on driving success for our clients first.
We can help you expand your campaign, too. As a full-service digital marketing company, we offer SEO, content marketing, email marketing, and numerous other services to help you obtain more leads and conversions for your Harrisburg business. So, when you’re ready to expand your digital marketing plan, you can have it all maintained in one place.
At WebFX, we know your budget is important to you. That’s why we offer transparent pricing. We want you to have all the information you need to make the best decision for your business.
Other companies will hide their prices for unknown reasons, but we believe in being up front with our clients. We publish our prices online and tell you exactly what comes in your package. You’ll never have to wonder if you’re getting everything you need because we tell you up front.
Want to know what its like to partner with a top PPC management company like WebFX? Check out our 550+ client testimonials to see what its like to partner with us!
Start achieving results with WebFX
Our team knows how to bring your campaign results. We’ll help you create a PPC campaign that fits your business and your budget. We will help you earn more credible leads and conversions for your Harrisburg business.
Are you ready to see how we can help your Harrisburg business grow?
Contact us today to see how we can create a PPC campaign that fits your business.
We look forward to hearing from you!
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