How Reynolds Built a Revenue-Driving Website with WebFX

Meet the business

Reynolds provides a complete range of building solutions, including construction, restoration, energy consulting, commissioning, and engineering, performed by a highly experienced and professional team. Based in Harrisburg, PA, they aim to deliver personalized attention using a unique approach that saves clients time and money.

The challenge: Turning their website into a revenue stream

Before seeking out a digital marketing partner, Reynolds was just checking the boxes of having an online presence — they created a website and left it at that.

“Having a website was a box to be checked, and we didn’t understand how to leverage it to learn more about our clients and to gain business,” they said.

But when they realized that their website could be the perfect resource for growing their business, they didn’t hesitate to seek out a marketing partner to help them. That’s when they found WebFX.

Strategic solutions to drive revenue

Reynolds knew that potential clients would use their website not only to learn about their services, but to validate the trustworthiness of Reynolds. With that idea in mind, WebFX went to work developing a custom website for Reynolds.

Their custom redesign included:

• Integrating Reynolds’ unique brand and color scheme into their website’s design to create a custom look
• Building an intuitive navigation to make information easy to find
• Crafting expert copy in Reynolds’ tone and style
• Integrating responsive design to allow Reynolds’ website to provide a positive user experience on all devices

But having this new, polished website wouldn’t mean anything if clients couldn’t find it. So, the WebFX team developed a custom marketing plan to promote their website, which include SEO, PPC, and CRO services.

This personalized combination of services covered tasks like:

• Optimizing Reynolds’ website copy and ads for high-value keywords around their restoration services
• Utilizing expert construction copywriters to craft original and informative content for Reynolds’ website
• Using heatmaps to analyze website performance and make optimizations to improve user experience

With this personalized approach to Reynolds’ marketing, the WebFX team also delivered custom reports tailored to their business, which they valued.

“They promised to deliver monthly reports to show us how our website content was performing, and then strategize with us to adjust performance as necessary to drive results. And they have kept their promise!” they shared.