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B2C Martech Agency: Drive More Revenue with WebFX

To power your marketing strategy into the 21st century, you must invest in marketing technology. Martech helps you automate and refine your campaigns, saving you both time and money. To find the right marketing technology for your business-to-consumer (B2C) business, start by looking for a top-rated B2C martech agency.
your new competitive advantage

The right B2C martech company will provide you with software that accelerates your business’s campaigns and helps you make smarter marketing choices so that you can drive more revenue. If you want a B2C marketing technology agency with the solutions you need, look no further than WebFX.

Our tech-enabled revenue acceleration software helps you manage your marketing strategies and uncover valuable insights to turn opportunities into revenue. Backed by a company with over 28 years of experience in marketing, you can feel confident our B2C martech agency is right for you.

Keep reading to learn more about our marketing tech, MarketingCloudFX, and discover why WebFX is the best fit for your martech needs! Or, check out our B2C martech services to see if they’re a good fit for your B2C business’s needs!

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
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Meet MarketingCloudFX: Your revenue acceleration platform

If you’re looking for a B2C marketing technology company that offers top-rated software, look no further than WebFX. Our in-house martech program, MarketingCloudFX, provides you with everything you need to accelerate sales for your business.

Here are a few of the features included with MarketingCloudFX:


When people visit your website, you want to know what they’re doing on your website, so you can see which strategies are most effective for your company. As your B2C marketing technology agency, we provide you with software that helps you track leads.

LeadManagerFX is a feature of MarketingCloudFX that enables you to track how leads arrive at your site, so you can see what pages drive them to visit you. You can also track the pages they visit while on your site and see what pages drive phone calls to your business.

This feature makes it easy for you to manage leads and get real-time reporting that helps you better understand how people interact with your website.


Whether you’re a plumber, an electrician, or any other service business, you’re going to have clients contacting your company. Wouldn’t it be nice to see the data behind those phone calls? As your B2C martech company, we’ll provide you with call tracking software that enables you to do track phone calls.

CallTrackerFX allows you to view the source of your phone calls, like which pages drive people to call, and view transcripts to see why people called. This abundance of information helps you understand what drives people to call, so you can better address people’s needs.

Additionally, our software enables you to attach specific phone numbers to your marketing campaigns, so you can accurately track which campaigns drive people to contact you.


Email marketing is a critical strategy for helping you give leads that final nudge to convert. When you partner with our B2C marketing technology firm, you’ll get marketing software that includes email automation.

EmailMarketingFX enables you to do email tasks like segmentation and personalization with ease. You can create, send, and monitor your email campaigns all in one place. Combined with the lead monitoring feature, you can power up your email marketing campaign to send more engaging and effective emails.


Ranking in search engines is critical for helping your B2C business drive more consumers to your website, increase leads, and earn more sales. That’s why our marketing technology comes with AnalyticsFX, our search engine tracking feature.

With this feature, you gain insight into your website’s visibility in search engines. You can track your keyword rankings to see what you rank for and discover how often your listings use search engine features.

Based on this information, AnalyticsFX will give you AI-generated recommendations for improving your search engine performance so that you can drive better results.


When you choose WebFX as your B2C marketing technology agency, you’ll get software that helps you nurture leads. LeadNurtureFX is a feature of MarketingCloudFX that enables you to solidify your brand’s relationship with leads to turn them into customers for your business.

LeadNurtureFX enables your B2C business to set up custom triggers so that you can re-engage website visitors with ease. Our software will help you move customers through the sales funnel to boost revenue for your company.


As a B2C business, a big part of getting consumers to buy your products or use your service is reviews. People want to see what others say about your company, so they can determine if you’re a good fit for their needs.

When you partner with WebFX as your B2C martech agency, you’ll get software that helps you maximize the impact of your reviews. ReviewBoostFX enables you to increase the number of testimonials you get from customers and promote positive reviews of your business.


When you partner with WebFX as your B2C martech firm and gain access to MarketingCloudFX, you’ll get a feature called VisitorRecorderFX. This feature enables you to discover how people interact with your website so that you can make improvements.

You can watch recordings of people interacting with your website to see where visitors struggle or get sidetracked. This feature helps you gain actionable insights about your site, so you can make improvements that positively impact your business’s revenue.

Hear From Our Clients

Learn what it’s like to work with our marketing company.

“The entire staff at WebFX has been phenomenal. They are quick with their replies and incredibly helpful.”

Cable Company In Pa

“WebFX is the only SEO company I have worked with that consistently brings in leads from our web site.”

Software Company

“WebFX re-designed the website for THE CAREER COMPASS. The end product was of very high caliber and one of the best things about WFX is they will continue to work until the site looks exactly how you want it. That is key. A website should look and feel like an extension of the company. They did this for our company.”

Cross-border Innovation Solutions

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