Marketing Automation Services: Market & Measure ROI With Ease

Capture more revenue with marketing automation services.

Digital marketing goes beyond one channel. Now, your strategy relies on search, social, paid, email, and more. For that, you need an all-in-one platform (and martech agency) that can keep up.

At WebFX, our marketing automation services help you:

• Bring clarity to your data
• Bring speed to your marketing
• Bring revenue to your business

With our Internet marketing automation services, your company receives access to MarketingCloudFX, our all-in-one marketing automation platform for small-to-midsized businesses.

Are you ready to start optimizing your site with marketing automation? Contact us online to chat with an experienced strategist team about using MarketingCloudFX to automate your marketing campaigns and earn more revenue.

MarketingCloudFX – Marketing Automation Solutions

Features	Foundation	Pro	Enterprise
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20%
First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools	Up to 10,000	Up to 15,000	Up to 100,000
Auto-management of Contact Status Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.	& Up to 250,000 non-marketing customer journeys	& Up to 500,000 non-marketing customer journeys	& Up to 1,000,000 non-marketing customer journeys
CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting
Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation
Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients	10 seats	20 seats	Unlimited seats
SchedulerFX automated calendar booking system	Up to 10 Calendars	Up to 10 Calendars	Up to 50 Calendars
– IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)	Available to WebFX Paid Search Clients	Available to WebFX Paid Search Clients	Available to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)	Available to WebFX Paid Search Clients – Up to a total of 8 audiences	Available to WebFX Paid Social Clients – Up to a total of 15 audiences	Available to WebFX Paid Social Clients – Up to a total of 30 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences
– IntegrationsFXCRM: New Contact Creation Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences
IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX	Up to a total of 3 Unidirection IntegrationsFX Data Pipelines	Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines	Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.		Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines	Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.		Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]	Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc			Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Measurement, Insights + ROI
CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20%
– Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.
– Enterprise Company Enrichment Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.
LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.
– Standard Lead Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.
– Enterprise Lead Enrichment Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc
– Advanced spam filtering Automatically filters leads from blacklisted IP addresses
– Converted lead videos Watch the website actions prior to the visitor converting
LeadScorerFX Coming Q3 2022
CallTrackerFX Automated call tracking + recording for ROI measurement	300 calls tracked / mo	300 calls tracked / mo	1,000 calls tracked / mo
CallTrackerFX Channel-specific call tracking numbers	12 unique numbers	12 unique numbers	50 unique numbers
– Standard Call Enrichment Caller location for automated audience creation
– Enterprise Call Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.
ConversationIntelligenceFX Caller and agent sentiment analysis and intent powered by Google AI	10 enhanced calls / mo	300 enhanced calls / mo	1,000 enhanced calls / mo
CPLDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel
Revenue Acceleration & Forecasting
AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales	Yes – Available for WebFX Paid Search and Paid Social Clients	Yes – Available for WebFX Paid Search and Paid Social Clients	Yes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
CompetitorSpyFX Competitor website changes tracking and strategy monitoring
LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads
EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads
LeadNurtureFX Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor. Benchmark lift: 14% increase in sales
FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads
ML, Smarter Content & Buyer Journey
ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website.
ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic
DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic	5 reports / mo	10 reports / mo	Unlimited reports
PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions
ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.	Up to 3 locations	Up to 3 locations	Up to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist	3 calls during first year onboarding	3 calls during first year onboarding	4 calls during first year onboarding
Annual MarTech Specialist Consultations	1 / year	2 / year	4 / year
On-going Data Architect Support Queue Access	Up to 4 hours / year	Up to 6 hours / year	Up to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets			3 per quarter /12 per year
Standard Monthly Licensing Cost	$875	$1,375	$5,975
Existing Monthly Customer Cost	$500	$1,000	$4,975

3rd-Party Marketing Automation Solutions (Hubspot, Marketo, Act-On, etc)

The marketing automation software and services we provide at WebFX offer your company the power and ease of managing your online marketing presence with simple, but powerful marketing automation solutions and tools. We’ll provide you with the increased functionality you need to access detailed site history and behavioral information about your leads all in one place. What could be better?

What is marketing automation?

Marketing automation is the use of technology to automate repetitive or complex tasks. For example, you can use marketing automation software to nurture leads automatically or calculate return on investment (ROI) across channels. You can learn more about marketing automation with our marketing automation guide.

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

Why is marketing automation important?

Outside of marketing automation services, marketing automation offers the following benefits:

• Streamline lead nurturing efforts, like automated email workflows
• Expedite lead management and ensure information-sharing across sales reps
• Deliver personalized experiences at scale
• Calculate ROI across channels, timeframes, and more
• Determine user paths to purchase and credit appropriate marketing efforts
• Improve lead generation efforts through automated lead nurturing
• And more

If you want to learn more about marketing automation’s benefits, check out our case studies!

Inside our full-service marketing automation solution

There’s a right way to develop a thorough marketing strategy.

Proper reporting and frequent site conversion analysis are essential, but marketing automation services can be the icing on the cake. That’s why we offer online marketing automation plans to help you make the most of your online marketing efforts.

Our team of marketing automation consultants will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the marketing automation tools in MarketingCloudFX with the focus on taking your leads from the top of the marketing funnel through to the sales-ready process.

MarketingCloudFX uses tracking codes through social networks, email, and referring websites to track the behavior of your prospective customers. Then, it reports all of this information in your custom reporting dashboard.

The dashboard can record which search term was used to access your website, which link was clicked in an email, which social thread was followed, and much more. You can use this information to get a better understanding of the paths your leads take to becoming customers. With this knowledge, you can more effectively reach and influence your customers from first interest all the way through to the sale.

The marketing automation consultants at WebFX will also devise a plan to best report on the leads coming through to your business. This information gives you a big-picture view of your marketing strategy as a whole, and allows you to best leverage the channels that are bringing in your most qualified leads moving forward.

Unlike many marketing automation service providers, we don’t use cookie-cutter marketing solutions for our clients. Our automation consulting services are designed to provide you with a custom-tailored system that will work for your company, specifically. And once we’ve determined the best solution for your business, we’ll work with you to implement it and improve it over time.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

• Leads
• Transactions
• Calls
• Revenue

Learn More

MarketingCloudFX: Your answer to digital marketing automation services

Are you searching for the right marketing automation solution for your business? WebFX can help.

As a leader in the field of marketing automation, we developed proprietary software for our clients called MarketingCloudFX. Read on to learn more about the features MarketingCloudFX includes and how they can help you make the most of your online marketing.

Lead Tracking

The lead tracking features in MarketingCloudFX can help you more effectively manage your leads by tracking where they come from and other relevant details. This allows you to see everything from their first all the way through to when they finally contact you. With this information, you can determine where your high quality leads are being generated while filtering out the “spam” or “junk” leads.

This feature also allows your Internet marketer to see which keywords are generating the most search traffic and site conversions for you. This will help them make the best decisions for your strategy moving forward.

The custom leads dashboard within MarketingCloudFX allows you and your Internet marketer to sort by any of the variables available, from date to traffic source to organic keyword and more. What’s more, you can delete any ‘junk’ submissions that come in so you can get a better indication of your ROI from Internet marketing and know where to focus your future efforts.

You’ll also have the option to set up custom email alerts on a weekly or monthly basis for a comprehensive snapshot of your lead generation.

Company Tracking

You can also track the companies that have viewed your website (and how many times) within the MarketingCloudFX dashboard. Submissions in MarketingCloudFX will show a Google Places map of where the business is located, as well as the pages they’ve visited on your site, giving you more insight into the products and/or services they’re interested in.

B2B, ecommerce and even B2C companies will find this feature invaluable.

Lead tracking and company tracking are both included in MarketingCloudFX, which is available exclusively through WebFX.

CompetitorSpyFX

CompetitorSpyFX is a competitive intelligence tool that compiles all the information you need about your competitors and notifies you of each update their make to the SEO campaign. It provides an at-a-glance overview at how you compare in terms of traffic, market share, and key metrics like pages and linking domains that determine where your website ranks in Google.

Is MarketingCloudFX compatible with other platforms?

Yes! MarketingCloudFX is compatible with several platforms, including:

• Salesforce
• Shopify
• Marketo
• Amazon Seller Central
• Microsoft Dynamics 365
• And more

If you have questions about our digital marketing automation service’s compatibility, contact us online!

Get started with marketing automation services

If you want the best in marketing automation services and the most useful marketing automation software available on the market today, WebFX can help. Contact us today for more information or to set up a consultation.

You’ll speak with a marketing automation consultant who has the experience and talent needed to help you reach your goals with marketing automation.

Whether your interests lie within basic marketing automation solutions or our specialized MarketingCloudFX software, our strategists will work with you one-on-one to develop a plan that best fits your needs.

No matter what web marketing services you’re in the market for, WebFX can help!

Want to get more from the web? You require the best marketing automation agency in the game! Call our web strategists at 888-601-5359 or contact us online today to get started on building and executing the right strategy for your business!

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