Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Marketing Automation Services
Market & Measure ROI With Ease. Go beyond basic website analytics to uncover which strategies, site content, and marketing efforts are driving leads, phone calls, and sales. Plus, set up automated lead nurturing workflows with WebFX’s marketing automation services. Learn more or request a proposal now!
What do our marketing automation services include?
Digital marketing goes beyond one channel. Now, your strategy relies on search, social, paid, email, and more. For that, you need an all-in-one platform (and martech agency) that can keep up. With our marketing automation services, you get a turnkey solution to automating your marketing, optimizing your time, and accelerating your revenue.
- Setup and onboarding
- Full-funnel ROI tracking
- First-party data activation
- Marketing personalization
- Marketing and sales unification
- And more!
Setup and onboarding
Setup and onboarding
From set up to onboarding, you’ll receive white-glove service from our team of:
- Project managers
- Marketing automation architects
- Developers
With this level of setup, your business can start leveraging marketing automation (and getting all its benefits) faster, without the typical time investment of other marketing automation service providers.
Full-funnel ROI tracking
Full-funnel ROI tracking
Eliminate the haze in return on investment (ROI) reporting with the full-funnel reporting available in MarketingCloudFX. From channel to tactic to URL, you’ll get unparalleled insight into what’s working (and what isn’t) and the ability to pivot strategies fast.
Additional benefits include:
- Demonstrate marketing’s bottom-line impact to company leaders
- Accelerate marketing’s return on investment (ROI) — our clients see an average 25% increase
- Make data-driven decisions on where to invest marketing spend
First-party data activation
First-party data activation
Collect, store, and activate — our marketing automation services provide an all-in-one solution.
With our digital marketing services, it’s easy to accelerate data collection through strategies that drive qualified traffic, like search engine optimization (SEO). With our marketing automation platform’s built-in customer data platform (CDP), it’s easy to store that data — and activate it across channels, like paid, email, social, and search.
Effective activation use cases include:
- Building segmented audiences
- Launching remarketing campaigns
- Personalizing website visits
- Sending outreach and drip emails
Marketing personalization
Marketing personalization
Capture 11% more conversions with personalization. With MarketingCloudFX, the revenue acceleration platform behind our marketing automation services, your businesses can build personalized site experiences for paid, organic, social, and email traffic.
Need help getting started? You’ll have access to a dedicated team of digital marketing professionals with experience in digital marketing, conversion rate optimization, and copywriting to develop an effective personalization strategy. Plus, they’ll do the implementation for you!
Marketing and sales unification
Marketing and sales unification
Remove the gaps between marketing and sales with our marketing automation services. With MarketingCloudFX — which is exclusive to WebFX clients — your business can keep marketing and sales teams informed with real-time data syncs.
This data provides both teams with a better understanding of the following:
- For marketing, a better understanding of which channels and strategies drive the best leads.
- For sales, a better understanding of how users went from awareness to conversions.
Both departments can also enhance reporting accuracy, giving leadership a better idea of team performance.
Transparent Marketing Automation Technology Pricing
Drive results for your business with a marketing automation platform built by the experts at WebFX. When your sales team and your marketing team leverage marketing automation technology, your businesses can expect more qualified leads and more revenue.
Custom Marketing Automation Plans
Starting at
$675 / month
How we determine pricing
Data Capacity and Volume
You and your WebFX strategist will discuss your team’s usage needs. Pricing will vary based on the ability to manage more contacts, send more emails, and track more calls and visitor recordings.
Integration Capabilities
Our DataTech team will get your technologies integrated with one another. If your business is also going to be using your data for digital advertising, this could affect your custom web strategy.
Advanced Features and Support
Your monthly fee may vary if your business is looking for more advanced personalization, enhanced lead scoring, greater consulting support, exclusive features, and specialized asset execution.
Included in all marketing automation plans:
- Automate marketing campaigns
- Unify sales and marketing data
- Optimize ad spend using AI
- Automate marketing attribution
- Monitor competitor changes
- Streamline tech stack
- Launch omnichannel strategies
- Sync data with third-party tools
- Monitor competitor changes
- Closed-loop call, lead, customer journey, and revenue tracking
Your search for marketing automation services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $675 per month.
Unlock a 25% greater marketing ROI with WebFX’s marketing automation services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Preview MarketingCloudFX’s tools
Your marketing automation services from WebFX include MarketingCloudFX, our award-winning revenue acceleration platform with automation toolkits for:
- Bringing clarity to your data
- Bringing speed to your marketing
- Bringing revenue to your business
Get a preview of just some of these tools below:
Lead tracking
Lead tracking
The lead tracking features in MarketingCloudFX can help you more effectively manage your leads by tracking where they come from and other relevant details. This allows you to see everything from their first all the way through to when they finally contact you. With this information, you can determine where your high quality leads are being generated while filtering out the “spam” or “junk” leads.
This feature also allows your Internet marketer to see which keywords are generating the most search traffic and site conversions for you. This will help them make the best decisions for your strategy moving forward.
The custom leads dashboard within MarketingCloudFX allows you and your Internet marketer to sort by any of the variables available, from date to traffic source to organic keyword and more. What’s more, you can delete any ‘junk’ submissions that come in so you can get a better indication of your ROI from Internet marketing and know where to focus your future efforts.
You’ll also have the option to set up custom email alerts on a weekly or monthly basis for a comprehensive snapshot of your lead generation.
Company tracking
Company tracking
You can also track the companies that have viewed your website (and how many times) within the MarketingCloudFX dashboard. Submissions in MarketingCloudFX will show a Google Places map of where the business is located, as well as the pages they’ve visited on your site, giving you more insight into the products and/or services they’re interested in.
B2B, ecommerce and even B2C companies will find this feature invaluable.
Lead tracking and company tracking are both included in MarketingCloudFX, which is available exclusively through WebFX.
Competitor monitoring
Competitor monitoring
CompetitorSpyFX is a competitive intelligence tool that compiles all the information you need about your competitors and notifies you of each update they make to their SEO campaign. It provides an at-a-glance overview at how you compare in terms of traffic, market share, and key metrics like pages and linking domains that determine where your website ranks in Google. With its powerful insights, CompetitorSpyFX seamlessly enhances your SEO strategy by delivering tailored recommendations to optimize the SEO services in place for your organic campaign.
FAQs about digital marketing automation services
What is marketing automation?
Marketing automation is the use of technology to automate repetitive or complex tasks. For example, you can use marketing automation software to nurture leads automatically or calculate return on investment (ROI) across channels. You can learn more about marketing automation with our marketing automation guide.
Why is marketing automation important?
Outside of marketing automation services, marketing automation offers the following benefits:
- Streamline lead nurturing efforts, like automated email workflows
- Expedite lead management and ensure information-sharing across sales reps
- Deliver personalized experiences at scale
- Calculate ROI across channels, timeframes, and more
- Determine user paths to purchase and credit appropriate marketing efforts
- Improve lead generation efforts through automated lead nurturing
- And more
If you want to learn more about marketing automation’s benefits, check out our case studies!
Is MarketingCloudFX compatible with other platforms?
Yes! MarketingCloudFX is compatible with several platforms, including:
- Salesforce
- Shopify
- Marketo
- Amazon Seller Central
- Microsoft Dynamics 365
- And more
If you have questions about our digital marketing automation service’s compatibility, contact us online!
What are marketing automation services?
Marketing automation services help businesses improve operational efficiency by streamlining tasks through platforms like HubSpot, MarketingCloudFX, and Marketo. Typically, marketing automation services will include setup, management, and optimization of these platforms so businesses can maximize efficiency gains.
How much do marketing automation services cost?
Prices for marketing automation services vary and depend on the marketing automation service provider, service duration, platforms, and project scope. Typically, businesses will invest $2000 to $10,000 per month into marketing automation, which includes the cost of the marketing automation platforms. For the most accurate pricing, request a quote.
View all our marketing automation service deliverables
MarketingCloudFX – Marketing Automation Solutions
Features | Foundation | Data Professional | Innovator | Innovator VIP |
---|---|---|---|---|
Customer Data Platform | ||||
Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Pro Nutshell seats | 40 Pro Nutshell seats | Unlimited Pro Nutshell seats |
Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
– IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
– IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
– IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original Martech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
Measurement, Insights + ROI | ||||
CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
– Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
– CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
– ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 650 calls tracked / mo | 1,300 calls tracked / mo | 2,000 calls tracked / mo | 3,000 calls tracked / mo |
CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 15 unique numbers | 25 unique numbers | 50 unique numbers | 125 unique numbers |
Standard Call Enrichment Caller location for Automated Audience Creation | ||||
Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX Caller and agent sentiment analysis and intent powered by Google AI | ||||
DataEnrichmentFX: Enriched Contacts & Leads | ||||
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
– B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
Revenue Acceleration & Forecasting | ||||
AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
ML, Smarter Content & Buyer Journey | ||||
ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
Personalized Onboarding & Martech Strategy | ||||
Contacts imported from legacy software systems | ||||
Onboarding + performance implementation w/ Strategic Martech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
Annual Martech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
Dedicated Martech Expert | ||||
Execution of Martech FuelFX Assets | 3 per quarter / 12 per year | |||
Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
3rd-Party Marketing Automation Solutions (Hubspot, Marketo, Act-On, etc)
Features | Standard | Aggressive | Market Leader |
---|---|---|---|
Setup of 1 year marketing automation strategy | |||
Integration of website lead forms to marketing automation software | |||
Setup of micro conversion events for ROI tracking | |||
Drip email marketing research | |||
Drip email marketing strategy | |||
# of drip email marketing campaigns | 2 | 4 | 6 |
Design & copywriting for drip emails | Up to 6 | Up to 12 | Up to 20 |
Integration of webinar or event signups | |||
White paper marketing research | |||
White paper marketing strategy | |||
# of white papers | 1 – annually | 1- by-yearly | 1 – quarterly |
Landing page research & strategy | |||
# of landing pages setup | 1 | 2 | 4 |
Setup of white paper lead capture | |||
Setup of basic lead scoring | |||
Import of existing newsletter list | |||
Setup of newsletter into segmented lists | |||
Included email distribution send level | Up to 25k | Up to 25k | Up to 25k |
Number of newsletters written & sent by WebFX | 1 – Every 2 months | 1 – monthly | |
Design of newsletter template to match website & brand | |||
Prospect alerts | |||
Company web visitor tracking & reporting | |||
Company web visitor history dashboard & reporting | |||
Development or optimization of website blog | |||
SEO dashboards & reporting | |||
Social media dashboards & reporting | |||
300+ SMEs behind campaign driving results | |||
# of blog posts per month | 2 | 4 | 8 |
# of press releases | 1 – annually | 1 – bi-yearly | 1 – quarterly |
A/B website conversion testing | 2 tests – every 60 days | 4 tests – every 60 days | 8 tests – every 60 days |
Initial investment | $5,000 | $7,500 | $9,000 |
Monthly service fee | $900 | $1,400 | $2,000 |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |