Cincinnati Digital Marketing Services

Cincinnati digital marketing services: What are they?

There is a wide variety of digital marketing services in Cincinnati that can help you increase site traffic, improve brand awareness, and drive revenue for your company. But which strategies are the best fit for your business?

Search engine optimization (SEO)

SEO is one of the best Cincinnati digital marketing services available to you as a business owner. That’s because SEO is the process of optimizing your site pages to help them rank higher in Google search.

When a user wants to find something online, they typically use a search engine like Google — and it’s important to note that the pages that appear in search results aren’t placed by chance.

Every page that ranks for a specific keyword receives its position in accordance with Google’s algorithm. That said, you can’t guarantee that your page will rank — since Google doesn’t release the stipulations of its ranking algorithm — but there are things that you can do to help it rank.

Here are some things that we know Google considers when ranking pages — in other words, things to optimize for when using SEO as a strategy:

• Search intent: Does the piece of content fit the search intent — what users hope to learn about when they click on a search result?
• Keyword targeting: Does the piece of content successfully target the keyword that a user searches for?
• User experience: Does the page provide a great user experience? Does it provide an easy-to-use navigation, skimmable content qualities (like bulleted lists), and multimedia to keep users engaged?
• Page speed: Does the page load quickly as to not keep users waiting?

These are just a few things you can do to help your pages rank higher.

Opt for SEO as a Cincinnati digital marketing strategy if:

1. You want to rank higher in search results
2. You want to increase website traffic
3. You want to improve brand awareness
4. You want to use a long-term strategy that improves revenue over time

Pay-per-click advertising (PPC)

Whether you sell physical products or offer services, PPC advertising is a fantastic digital marketing strategy for your Cincinnati business.

SEO helps you rank in search results organically (unpaid), while PPC allows you to show up above organic content in search results.

Here are a few things to know about PPC:

• You only pay for an ad when a user clicks on it, and you choose how much you want to pay. This makes PPC an extremely budget-efficient strategy.
• You can also create a paid ad strategy on social media platforms.
• PPC ads are triggered by keywords, making them a highly targeted strategy.

PPC is an effective Cincinnati digital marketing service since ads are triggered with the keywords you choose. So, you could choose to target the keyword “Cincinnati window repair” with your ad if you wanted it to show up to users who search that term. This means that your ads only show up to users who are interested in what you have to offer.

Opt for PPC as a Cincinnati digital marketing strategy if:

1. You’re looking for a targeted strategy that reaches highly qualified users
2. You want to use your marketing budget effectively
3. You want to improve brand awareness and encourage users to buy your products

Social media marketing and advertising

Next on our list of digital marketing services in Cincinnati is social media marketing and advertising.

Today, 3.8 billion people use social media. This pool of people provides a fantastic place to connect with interested customers, cultivate relationships, send users to your website, and even provide a level of customer service.

Here’s why we love social media as a Cincinnati digital marketing service:

• Social media platforms allow you to speak directly with your target audience when you show up in their feeds.
• Direct message features available on most social platforms allow you to answer customer questions directly and provide a level of one-on-one customer service.
• You can advertise on a variety of social media platforms with free profiles.

As a top digital marketing agency in Cincinnati, WebFX offers social media marketing and advertising on the following platforms:

• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn
• Pinterest

Social media marketing allows you to post links to your website, images, videos, polls, and more.

Opt for social media marketing as a Cincinnati digital marketing strategy if:

1. You want the option to market your business organically and with paid ads
2. You like the idea of being able to connect directly with your customers
3. You want to improve brand awareness

Email marketing

When it comes to Cincinnati digital marketing, you can’t forget email marketing. Although many think emails are a thing of the past, some of the biggest brands in the world use email marketing to widen their customer base — and you can too!

Emails are budget-effective and have an incredible ROI — $44 for every $1 spent, to be exact.

But a high ROI isn’t the only benefit you’ll reap from email marketing. You’ll also experience:

• Increased website traffic
• Increased sales
• Improved brand awareness
• Increased revenue year-over-year

Email marketing is an effective marketing strategy for your Cincinnati business, since users who receive emails have already expressed interest in your business. Previous interest means that emails can convert users at a high rate.

Opt for email marketing as a Cincinnati digital marketing strategy if:

1. You want a budget-conscious strategy
2. You want to improve brand awareness and stay top-of-mind
3. You want to keep interested customers in the know

Content marketing

Content marketing is at the center of any Cincinnati digital marketing campaign, since it goes hand-in-hand with a variety of marketing strategies. Here’s how:

• SEO is the process of optimizing site content for search engines, but it also includes creating content for search engines
• Without content, you won’t have anything to share in email newsletters
• Without content, you won’t have anything to link to on your social media accounts
• We’ll talk about web design next, but without content, you won’t have any pages for your website

Cincinnati digital marketing services should always include a content marketing strategy since it allows you to teach your audience about your brand and products, attract users to your website, and even emerge as an authority in your field.

The purpose of content marketing is to create content that benefits your target audience. When you create informative content, not only will you show up in search results for your target keywords, but you’ll also build audience trust.

Opt for content marketing as a Cincinnati digital marketing strategy if:

1. You want to be successful in other areas of Cincinnati digital marketing
2. You want to rank highly in search engines
3. You want to emerge as an authority in your field
4. You want users to trust you

Web design

Last but not least, Cincinnati digital marketing services are not complete without web design.

Web design is not always thought of as a digital marketing strategy, but it is the epicenter of all of your marketing efforts. Ads, social media links, email newsletters and search results all guide users back to your website. It’s where conversions occur, and it’s the home of your products and services.

That said, users expect the following from your web design:

• Fast load time
• Engaging visuals
• Internal links that guide them through the site
• Easy-to-use, organized navigation

Opt for web design as a Cincinnati digital marketing strategy if:

1. You want to sell more of your products
2. You want to boost brand awareness
3. You want users to trust your company

If you’re opting for a new website, consider hiring a top Cincinnati digital marketing agency like WebFX! We’ve created 1,600+ websites for clients!