More Rentals, More Revenue: Diamond Event & WebFX

Meet the business

Diamond Event & Tent is a tent rental company that provides everything from dance floors to tents to wedding arches to decor for any type of event. They make it easy for people to pick up party items or get them delivered to their event to make for a smooth experience.

The challenge: Finding time to make revenue-driving campaigns

Diamond Event & Tent had a steady stream of customers that kept them busy, but they wanted to grow even more. The problem? They didn’t have the time to dedicate to marketing campaigns.

That meant some marketing initiatives would be brushed aside and put on hold, which Diamond Event & Tent didn’t want.

So, they sought out a digital marketing partner that could help take some of the work off their hands and help them drive revenue.

Strategic solutions to drive revenue

Diamond Event & Tent wanted WebFX’s help to reach more people looking for party rental supplies. So, the WebFX team started with a custom pay-per-click (PPC) strategy to help them put their business in front of qualified leads.

That strategy included:

• Reviewing and adjusting ad targeting to reach the right audiences
• Researching and identifying high-value keywords related to party rentals to target
• Custom ad creatives tailored to the keywords targeted in Diamond Event & Tent’s ads
• Continual testing and adjustment of ads to improve ROI from campaigns

To accompany their PPC strategy, the WebFX team also developed a local SEO strategy to help Diamond Event & Tent reach people in the Salt Lake City area. 

Their custom strategy included:

• Auditing their local search presence to identify opportunities to improve
• Leveraging LocalFX to help Diamond Event & Tent manage their local citations across directories
• Targeting location-based keywords and local terms to help reach more people in their area
• Obtaining and maintaining reviews to build a positive reputation

The WebFX team also helped them improve their presence in search results through SEO and build a social community through social media advertising.