Expanding Healthcare Administrative Partners’ Reach with WebFX
Discover how Healthcare Administrative Partners (HAP), a leader in radiology billing and coding services, significantly boosted their online visibility and connected with more healthcare providers through a strategic partnership with WebFX. By implementing a tailored digital marketing strategy, HAP increased their website traffic and lead generation, resulting in substantial revenue growth. Explore the solutions that powered this transformation and learn how strategic marketing can enhance your business.
63%
INCREASE IN ORGANIC SESSIONS
7%
INCREASE IN EMAIL SUBSCRIBERS
“WebFX helps us achieve our business objectives by listening to our challenges, learning the nuances of our business/audiences, and recommending ways to reach our goals. They always have an answer for every question and a solution for every issue.”
Before WebFX
- Limited online visibility in reaching healthcare providers.
- Lack of in-house expertise in SEO and digital marketing.
- Challenges in staying updated with search engine algorithms.
After WebFX
- Enhanced digital presence and authority in the healthcare sector.
- Improved engagement with qualified healthcare professionals.
- Streamlined digital strategy ensuring consistent branding and reach.
Founded in 1995, Healthcare Administrative Partners (HAP) provides expert radiology billing, coding, and revenue cycle management services to healthcare professionals. HAP also offers coding services for multi-specialty practices, helping medical providers better serve their patients and grow their practices. With a focus on accuracy and efficiency, HAP is dedicated to supporting healthcare providers in optimizing their operations.
WebFX Approach
Attracting More Healthcare Providers
HAP needed to increase their online visibility to attract more healthcare providers. WebFX crafted a custom SEO strategy targeting industry-related keywords and building authoritative links to boost trust and traffic. By integrating schema markup and creating original healthcare content, WebFX helped HAP improve their search engine rankings and reach a broader audience of medical professionals.
“Having a partner like WebFX has been tremendously helpful in ensuring we have a web presence that attracts the right people to our company.”
Enhancing Online Reach with LinkedIn Advertising
To expand beyond search engines, WebFX developed a custom LinkedIn advertising strategy for HAP. This involved establishing a target audience of healthcare professionals, integrating pixel tracking for relevant ad placements, and crafting tailored ad copy and creatives. Custom landing pages were created for each ad, and continual testing and improvements were made to maximize ad performance and reach.
“Since working with WebFX, we have seen steady month-over-month and year-over-year increases in our website traffic.”
Monitoring and Improving Website Performance
WebFX provided ongoing support to ensure HAP’s website remained optimized and aligned with SEO best practices. By monitoring site performance and staying updated on Google search algorithm changes, WebFX helped HAP maintain a consistent digital presence. This effort not only increased organic traffic but also led to a growth in email subscribers, establishing direct connections with qualified providers.
“They have also assisted us with cosmetic updates to our website that have allowed us to stay consistent with our updated branding.”
#SeeingTheFX Results
63%
INCREASE IN ORGANIC SESSIONS
7%
INCREASE IN EMAIL SUBSCRIBERS
WebFX Team
Ready to elevate your healthcare business’s digital presence? Partner with WebFX to increase your reach and revenue.
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Maddie Woodrow
Internet Marketing
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April Urrutia
Internet Marketing
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Jazlyn Robinson
Internet Marketing
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Jacquelyn Snedden
Social Media
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Andrew Dawes
Interactive
“We trust that they have our best interests in mind and have shown over many years that they are experts in what they do. They have become a seamless part of our team.”