How PaulB Parts Turned Ads into Revenue-Drivers with WebFX

Meet the business

A Paul B. Zimmerman, Inc. company, PaulB Parts offers agriculture, industrial, and mechanical equipment parts to farmers, contractors, and repair shops. From sprayer parts to transfer pumps, PaulB Parts offers the necessary parts people need for their next project.

The challenge: Driving revenue with PPC

Before coming to WebFX, PaulB Parts was already running pay-per-click (PPC) campaigns to try and sell more products. The problem? Their ads weren’t converting well, and ended up costing PaulB Parts more than what they were getting in return.

But they knew they could get better results from their PPC ads, so they turned to the experts at WebFX.

Strategic solutions to drive revenue

With PaulB Parts set on improving their conversions, WebFX created a custom strategy to help them do it. That started with improving their current problem — paid ad performance.

The WebFX team created a custom PPC plan for PaulB Parts, which included:

• Identifying their best performing campaigns and reallocating budget to focus on top-converting ads
• Creating custom ad copy tailored to PaulB Parts’ unique offerings to generate more clicks
• Managing and optimizing bids on ads to help PaulB Parts get more clicks for their budget
• Leveraging first-party data to help PaulB Parts reach their ideal buyers

In addition to their PPC plan, PaulB Parts also received a custom SEO strategy to help them dominate search real estate for valuable queries. This strategy included:

• Auditing PaulB Parts’ current search performance to identify opportunities for improvement
• Content crafted by a team of industrial marketing copywriting experts to target prospects at all stages of the sales funnel
• Identifying and targeting keywords related to PaulB Parts’ product offerings
• Optimizing title tags and meta descriptions to generate clicks and drive more traffic from search engines