Turning Up the Volume on Local SEO for Record Head

record head cd racks

Record Head needed a way to bring more music lovers through the doors of their Milwaukee store — and they knew their website was the key. With WebFX, they hit the right note online, using local SEO and technical optimizations to crank up their organic traffic and foot traffic alike. Keep reading to see how we helped Record Head transform their web presence and stay in tune with today’s digital shoppers.

242%

INCREASE IN ORGANIC SESSIONS

249%

INCREASE IN ORGANIC USERS

257%

INCREASE IN ORGANIC NEW USERS

“Webpage FX is a spectacular SEO partner. I consider them a partner because in addition to doing excellent back end work on our website they have educated and empowered us to create our own success via a content driven marketing campaign that has yielded great results.”

Record Head

Before WebFX

Local customers struggled to find them through search.
SEO performance was stagnant despite a quality brand.
Online product visibility was inconsistent across platforms.

After WebFX

Shows up more prominently for local search queries in Milwaukee.
Benefits from content that targets buyers and collectors searching online.
Maintains a unified and optimized online presence across platforms.

record heard storefront

Based in Milwaukee, WI, Record Head has been a cornerstone of the music and pop culture scene since the 1970s. Known for its massive collection of new and used vinyl, CDs, video games, electronics, and musical instruments, Record Head serves collectors, audiophiles, and casual shoppers alike. In addition to their in-store experience, they also sell through online platforms like eBay, Reverb, and Amazon, making their eclectic inventory accessible nationwide.

WebFX Approach

Boosting Organic Keyword Reach with Tailored SEO Strategy

Record Head had a limited organic keyword footprint, ranking for roughly 3,000 keywords. This limited their visibility to potential customers searching for relevant products online.

We conducted in-depth industry and competitor research to uncover high-value keywords aligned with Record Head’s inventory and customer search behavior. Our team implemented on-page SEO enhancements including optimized title tags, meta descriptions, and content updates targeting both general and niche search terms. As a result, their keyword profile expanded dramatically — from 3,000 to over 34,000 keywords — opening up new avenues for organic discovery.

Enhancing Local Visibility to Drive In-Store Visits

Despite their strong local identity, Record Head wasn’t showing up consistently in location-based search results — especially for “near me” queries and local intent searches in Milwaukee.

We prioritized local SEO improvements by optimizing their Google Business Profile and standardizing local citations across the web. We also identified and targeted local keywords that would help Record Head appear for searches tied to Milwaukee and nearby areas. These efforts improved their presence in local search results and positioned them to capture more foot traffic from online searchers in their community.

Strengthening Technical Foundations for Scalable Growth

Record Head’s website lacked a robust technical SEO framework, which can limit how well a site performs in search engines — even with strong content and products.

We conducted a thorough technical SEO audit to identify areas for improvement, then implemented enhancements to improve crawlability, indexing, and overall performance. These efforts included addressing site structure, fixing potential SEO errors, and integrating their SEO efforts into our proprietary RevenueCloudFX platform. This allowed for ongoing data analysis and continuous optimization to drive consistent, scalable results.

“Our web presence has increased dramatically and went from being outdated to being on the cutting edge of Google’s practices.”

#SeeingTheFX Results