How WebFX Increased Sales with a Targeted Ecommerce SEO Strategy

stockwise auto warehouse

StockWise Auto needed a way to scale online sales without overloading their small in-house team. That’s when they partnered with WebFX to implement a custom ecommerce SEO strategy designed to increase visibility, enhance user experience, and drive revenue. With a strong focus on SEO and UX improvements, the result was a measurable increase in organic traffic, transactions, and sales.

163%

YOY INCREASE IN ORGANIC USERS

57%

YOY INCREASE IN ORGANIC REVENUE

48%

YOY INCREASE IN ORGANIC TRANSACTIONS

“Working with WebFX has been a breakthrough experience. They have assisted us with so many insights that we would not have come across. These insights help us improve our business on a daily basis. They help us strive to be 1% better every day!”

Stockwise Auto

Before WebFX

Struggled to compete for high-value automotive keywords.
Limited bandwidth to manage technical SEO and UX updates.
Needed support integrating SEO into a growing ecommerce operation.

After WebFX

Achieved stronger keyword rankings and greater search visibility.
Benefited from improved user experience across product pages.
Gained a trusted partner that operates as an extension of their team.

stockwise auto parts stacked

StockWise Auto is an ecommerce retailer specializing in affordable, high-quality auto parts and accessories. Known for their wide selection and intuitive shopping experience, they help customers find trusted aftermarket brands quickly and confidently. Their online store is central to their business, serving both DIY mechanics and auto professionals across the country.

WebFX Approach

Increasing Organic Visibility with Strategic Keyword Targeting

StockWise Auto relied heavily on organic search to fuel sales but lacked the in-house capacity to execute competitive SEO strategies and rank for high-value automotive keywords.

WebFX began by conducting detailed keyword research to identify terms most likely to drive qualified traffic to StockWise’s product pages. With those insights, we optimized key on-site elements including metadata, product descriptions, and category pages to better align with search intent. This strategy helped improve rankings for important keywords and drove a steady increase in organic traffic year-over-year.

Enhancing Product Pages and Site Content for Conversion

StockWise Auto needed to improve how product pages and supporting content contributed to SEO performance and user engagement, but lacked the resources to manage these updates at scale.

Our team implemented SEO-focused updates across StockWise’s product and image pages, while also developing supplemental blog and article content to support organic growth. These content enhancements helped boost keyword relevance and improve the customer journey, ultimately leading to more organic transactions. The updates were crafted with both search engines and users in mind to maximize conversion potential.

Improving User Experience to Support Sales Growth

As a lean internal team, StockWise Auto faced challenges balancing UX/UI updates with ongoing marketing demands — limiting their ability to optimize the site experience for shoppers.

WebFX stepped in to support key UX improvements that aligned with SEO efforts. We worked alongside their internal team to identify and execute changes that made product discovery easier and improved overall usability. By enhancing navigation and ensuring the site functioned smoothly across devices, we helped create a seamless shopping experience that contributed to higher conversion rates.

“We have seen night and day results after a year of WebFX. Year-over-year traffic and revenue have seen a steady climb since teaming up with WebFX.”

#SeeingTheFX Results