What Makes the Best Influencer Marketing Company?

Social media is an integral part of many people’s daily lives. Unfortunately, as it continues to grow in popularity, so does the number of fake accounts. Influencer marketing has become one of the most popular ways for companies to advertise. In fact, 40% of individuals have purchased something online after seeing it used by an influencer on a social network.

An influencer marketing company works with brands and influencers to create and run influencer marketing campaigns. They also work with you to understand your values, goals, voice, and any other defining qualities of your brand.

Since social media has become increasingly popular, people can share their opinions about brands and products with very little effort. Influencers in your field can share your products and services on their websites, blogs, and social networks.

However, since this has become such a fast-growing and highly effective way to reach potential customers, there are a lot of companies that claim to be the best influencer marketing company out there. That’s why it’s important to understand what truly makes a company the best, so you can invest your time and money where it’s best spent.

There are several qualities the best influencer marketing company should possess. On this page, we’ll discuss what you should look for and expect in the best influencer marketing company.

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What is influencer marketing?

Influencer marketing focuses on using key figures in your industry to promote your brand, products, or services. These individuals influence buyers, which gives them the ability to encourage people to purchase from you.

There are three categories of influencers — celebrities, social influencers, and industry influencers. Each type of influencer is best used for certain kinds of promoting.

Celebrities are the most well-known influencers and usually promote products through TV and social media. However, sometimes celebrities are not as effective because consumers can’t relate to them personally.

Social influencers are those on platforms like Instagram and YouTube. They draw attention because of the videos and photos they’re known for posting. Most often, they’re paid to endorse products, but people still find them more relatable than celebrities.

The final type of influencer is an industry influencer. Industry influencers are those who are significant and well-known in your specific industry. Bloggers, social figures, or business leaders usually fall into this category. People trust these individuals because they’re seen as an authority in your field and have a bigger following.

Each type of influencer contributes to influencer marketing and whether or not products and services are viewed favorably.

Benefits of influencer marketing

If you’re wondering why you need influencer marketing, there are three very simple reasons:

  1. More leads and conversions: When an influencer discusses your business in a positive light, they’re endorsing your company. As a result, followers determine the products and services you offer are high quality. This leads to more people visiting your website and making purchases.
  2. Increased brand recognition: Consumers are drawn to your brand when an influencer calls out your company front and center.
  3. Additional credibility: If an influencer recommends your products or services, then consumers will trust your company. The more influencers vouch for you, the more credibility your company has.

Each of these benefits summarizes how influencer marketing can benefit your business substantially and increase your overall ROI.

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Qualities of the best influencer marketing company

Before you agree to let the first influencer marketing company that claims to be the best run your campaign, consider whether it has the characteristics discussed below.

Transparent pricing

A knowledgeable influencer marketing company will anticipate and account for all costs upfront. You’ll know exactly what services you’re getting and what you’re paying to receive them.

If you work with an influencer marketing company that has little experience, it’s highly likely that unforeseen expenses will arise. They won’t have the necessary knowledge for ad spends, and your budget will escalate quickly. And when you’ve got a strict budget, you can’t afford to run a campaign that’s got a hidden cost around every corner.

A top influencer marketing company knows how to achieve your goals without going over your budget. You won’t have to worry about spending money you didn’t plan for, and you can be confident that they’ll make the most of your budget.

The pricing for our influencer marketing packages at WebFX is 100% transparent. You’ll always know exactly where your money is invested. You can choose from a basic, aggressive, or premium plan. Each plan is completely straightforward about campaign setup and management cost.

High level of understanding and experience with influencer marketing

The company you decide to work with should demonstrate a high level of understanding of various influencer marketing strategies. They will express to you how each strategy aligns with your brand’s overall goals, which best practices apply, and which approaches bring the most success in your industry.

Not only should the best influencer marketing company know how to increase sponsored content on social media, but it should also be knowledgeable of what type of influencers are most effective for your strategy.

WebFX works with clients to research their target audience, identify key influencers in their industry, and invite them to share about their products and services. Our team of over 40 outreach specialists will identify the opportunities with the greatest potential for your company. We’ll even go as far as to conduct competitive analysis, so you can outrank your competitors online.

Campaigns developed creatively based on industry

Your campaign should be customized to your industry and the goals you have set. With that being said, the best influencer marketing company creates unique campaigns tailored to the client’s brand and objectives.

An influencer marketing company should be creative and have the ability to develop multiple different styles. When an influencer marketing company is the best, they know how to utilize successful influencers to develop organic sponsored content.

The best way to determine whether an influencer marketing company is capable of a custom campaign is to request multiple case studies or a portfolio. This can also give you a good idea of the types of campaigns they have experience running as well.

Knowledgeable about social media trends

If a company is going to use social media platforms for your campaign, they need to have an in-depth understanding of current, as well as emerging, trends. The best influencer marketing company should be a thought leader in their industry.

Take time to look into their social media and how people tend to interact with their content. This can give you a good indication of their level of influencer marketing expertise.

WebFX offers social amplification to help you promote new content across Instagram, Facebook, Pinterest, and Twitter. This means we’ll share and promote your content widely across all social networks. We’ll also set up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We know how audiences use social media and technology, and we’ll optimize your campaign to reach them.

Knowledgeable about federal guidelines

Dealing with the legal aspects of influencer marketing is complex.

The best influencer marketing campaign does not ask its client to deal with all the guidelines and disclosures. Instead, the best influencer marketing company takes care of the details, such as contract agreements, to save clients the headache.

Keeping up with all the federal guidelines is tricky, especially since they vary across platforms. That’s why WebFX takes care of all the legal aspects of your influencer marketing campaign. You don’t have to worry about incorrect disclosures because WebFX has it handled.

Level of expertise in your industry

You don’t want to put your trust in an influencer marketing company that has never worked with someone in your industry before. The less experience a company has in your industry, the less likely they’ll be to execute a successful campaign.

Ask them about campaigns they’ve worked on within your industry, as well as general questions pertaining to your industry to prove their knowledge. In order for a company to partner with the right influencers, negotiate rates, and develop contracts for you, they need to understand your industry.

The best influencer marketing company invests time in market research to understand a vast number of industries and has worked with a variety of companies.

Proof of success

Any influencer marketing company that claims to be the best should be able to provide a portfolio.

When you talk with an influencer marketing company, ask to see their portfolio. They should be able to show and discuss with you past campaigns they’ve worked on. The results should speak for themselves in terms of how well a campaign performed across various platforms.

You can also ask about client testimonials to get a feel for what past and current clients thought of the company. This will give you an idea of whether clients found the company’s work to be worthwhile.

WebFX is a top influencer marketing company

WebFX is an industry-leading Internet marketing company. To date, we’ve driven 7.8 million qualified leads for our clients. We can help you enhance your online presence to reach more clients and increase revenue.

When you choose to work with WebFX, you truly are getting the best influencer marketing company. We will guide you through the process and help connect you to the top influences in your industry. Our goal is to ensure the success of your influencer marketing campaign.

Contact us to speak with a strategist and learn more about your custom influencer marketing strategy. We can’t wait to hear from you!