35+ Buzz-Worthy Influencer Marketing Statistics for 2025

In the last few years, influencer marketing has grown to become a valuable tool for marketers looking to reach new audiences with their brand. Don’t believe us? We’ve got the influencer marketing stats to prove it.

Check out these influencer marketing statistics for 2025 that prove the value of this effective strategy:

• General influencer marketing statistics for 2025
• Top influencer marketing platforms
• Instagram influencer marketing stats
• YouTube influencer marketing stats
• TikTok influencer marketing stats
• Influencer marketing & consumer behavior stats
• Influencer marketing ROI stats

Want to get started with your own influencer marketing strategy? Give WebFX a call at 888-601-5359 or contact us online, and we’ll help you get started.

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General influencer marketing stats for 2025

1. $21 billion is the worth of the influencer marketing industry
2. $4.6 billion is the estimated amount brands could spend per year on influencer-related marketing campaigns
3. $22 million is how much the global market size of influencer marketing is expected to reach by 2025
4. 84% of marketers believe influencer marketing is an effective form of marketing

Top influencer marketing platforms

Instagram, YouTube, and TikTok are the top platforms for influencer marketing spending:

5. Instagram: $1.95 billion
6. YouTube: $986 million
7. TikTok: $986 million

These three social media sites are extremely valuable platforms for marketers and influencers. Take a look at some statistics regarding influencer marketing effectiveness on Instagram, YouTube, and TikTok.

 Instagram influencer marketing stats

8. The brand value of Instagram currently sits at $47.4 billion
9. Instagram’s influencer marketing spend is $1.95 billion
10. Almost 77% of Instagram influencers have 1,000–10,000 followers
11. 18% of Instagram influencers have 10,000–50,000 followers
12. Nearly 14% of Instagram influencers focus on lifestyle topics
13. Over 8% of Instagram influencers focus on beauty topics
14. 4.5% of Instagram influencers have 50,000–500,000 followers
15. Less than 1% of Instagram influencers have more than one million followers
16. Roughly 4.7 posts are published on Instagram by brands each week
17. Influencers post on Instagram approximately three times each week

YouTube influencer marketing stats

18. YouTube’s brand value is over $31 billion
19. YouTube’s influencer marketing spend is $986 million
20. $2,500 is the average minimum price for a sponsored YouTube video that has more than one million views
21. $1,105 is the average minimum price for a sponsored YouTube video with 500,000 to one million views
22. 28% of YouTube influencers post videos related to people and blogs
23. 14% of YouTube influencers post videos about entertainment topics
24. Nearly 13% of YouTube influencers post videos on video games and other gaming-related topics

TikTok influencer marketing stats

25. TikTok/Douyin’s brand value currently sits at $84 billion
26. TikTok’s influencer marketing spend is $986 million
27. User Khabane “Khaby” Lame (@khaby.lame) is the most popular TikTok creator, with over 162.6 million followers
28. Charli D’Amelio (@charlidamelio) is the second-most popular TikTok creator, with 155.4 million followers
29. Jimmy Donaldson, popularly known as MrBeast (@mrbeast), is the third-most-popular TikTok creator, with 97.6 million followers
30. Over 21 thousand TikTok influencers have mentioned Target, making it the most talked about brand on TikTok

Influencer marketing & consumer behavior stats

31. 50% of 10 millennials worldwide say influencers’ recommendations of products or brands are more engaging than traditional ads
32. 36% of 10 millennials worldwide say influencer recommendations are more trustworthy than traditional ads

Influencer marketing ROI stats

33. $5.20 is how much businesses make for every $1 they spend on influencer marketing
34. 70% of brands track sales from influencer marketing campaigns
35. 67% of marketers believe the quality of customers they’ve generated from influencer marketing is better than other forms of marketing
36. 11 is how many times greater influencer marketing ROI is than other types of marketing like banner ads

Get trendy with influencer marketing services from WebFX

WebFX offers data-driven influencer marketing services that can help you grow your brand awareness and revenue. With us (and a powerful influencer), you can begin accomplishing your social media and influencer marketing goals. WebFX offers influencer marketing pricing options that are tailored to fit your businesses goals.

Give us a call at 888-601-5359 today or contact us online to get started!