Are you a jeweler looking to reach more customers?
Social media marketing is one of the best methods to help your jewelry business build relationships with current and potential customers. You can connect with your audience on these platforms and deliver content that resonates with them and encourages them to buy.
On this page, we’ll look at five tips to help your jewelry business build your social media marketing plan. If you need help running your social media campaign, call us today at 888-601-5359 to speak with a strategist about your customized social media marketing plan.
1. Identify your target audience
When you run your social media marketing campaign, you need to identify your target audience. These are the people who are the most interested in your products. If you want to see the most success with your social media marketing campaign, you need to set your target audience.
Think about people who are most likely to purchase your products. What types of people walk through your door?
As a jeweler, you may attract multiple types of people. You may attract young couples, young men, or older women or men. If you have trouble focusing on one group, take the time to create personas for each group.
Personas are a great way to think in depth about your audience members. If you had to create your ideal customer, what would they look like? You can think about demographic information and socioeconomic status to help you shape that persona.
For example, you may target young couples between the ages of 21-29 who are white-collar workers. You are focusing on couples that are in the Harrisburg, PA area that make at least $40,000 a year. This is just some basic information that will help you build a persona and figure out who you are targeting.
This will help you understand your ideal customer in your target audience. It’s a great way to figure out who is in your target audience. You can create social media posts that resonate with them.
2. Choose your platforms
Once you know your target audience, you can choose the social media platforms you want to use to reach them. There are numerous social media platforms you can use to connect with your audience. Some examples include Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
These are all great options to help you connect with your audience. It is important that you know your audience first because it will help you determine which platform to use to connect with leads. You want to use the social platforms your audience frequents the most.
Each social platform has a predominant demographic of people that are on them. This doesn’t mean you can’t use the platform if the predominant demographic isn’t yours, but it can help you figure out if you’ll be able to reach your audience on that platform.
Let’s look at Facebook. Eighty-one percent of people ages 18-29 use Facebook, with 78 percent of people age 30-49 following closely behind. If your target age range is in that area, Facebook would be a viable option for your jewelry business.
You can analyze each social media platform to see which ones contain your target audience. This is a great starting point to help you figure out the right platform for your business.
3. Post of a variety of content
When you post content on social media, it is important that you post a variety of content. You want to keep your audience interested and engaged on your page. By posting a variety of content, your audience will always have something fresh and new to see.
The type of content you can post will depend upon the platform you choose. Some platforms offer more flexibility and variety, while others are more restricted.
Facebook and Twitter are relatively flexible platforms. You can post photos, videos, links to content, polls, and other types of content. These platforms are great for posting a variety of content for your audience.
Platforms like Instagram, however, are limited. Instagram only enables you to post photos and short videos. You’ll need to get a little more creative with your content if your main platform is Instagram.
When you post a variety of content, you can get a feel for what your audience likes best. Do they interact better with photos or videos? Do you garner responses better from posts or polls?
It’s a great way to figure out what your audience wants. When you know what they want, you can post more content that appeals to them. It will help you keep leads more engaged with your jewelry business’ social media page.
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4. Post frequently
If you want to run a successful social media marketing plan, you need to post frequently. It is important that you post on a routine basis so your jewelry business is at the forefront of people’s minds.
People follow many other people and accounts on their social pages. They see different types of posts all day long. You need to post frequently enough to ensure that your audience sees your posts and takes an interest in them.
The frequency in which you can post will depend upon your target audience. You want to post enough that they interact with your business, but you don’t want to annoy them. It is crucial that you find a balance with your posting frequency.
Each platform has an acceptable number of posts you can create on your platforms. You don’t have to follow these guidelines, but it’s a great starting point to help your jewelry business figure out how often to post.
On platforms like Facebook, you’ll only want to post three to ten times a week. This is an acceptable amount to keep your audience interested in your business.
With platforms like Twitter, you can post more frequently. Twitter’s platform welcomes multiple tweets in a day, and it won’t be overwhelming for your audience.
If you want to see success with your social media campaign, you need to post frequently enough to keep your jewelry business in the forefront of people’s minds.
5. Explore paid options
Social media platforms are free to create an account and connect with leads. It makes it a very budget-friendly option for your business. With each of these platforms, there are very budget-friendly advertising options you can invest in to help your campaign perform better.
Each platform offers their own type of advertising services. These social media platforms enable your jewelry business to reach out to leads that aren’t connected to your business but may be interested in connecting.
On platforms like Facebook, you can create a variety of paid ads. These include photo ads, video ads, carousel ads, and multi-product ads. It enables you to create a variety of ads that will appeal to your audience.
With platforms like Instagram and Twitter, you are a little more limited with your ads. Generally, you can only create ads with photos or videos. It’s a great opportunity, however, to create a compelling photo or video that catches your audience’s attention.
Paid ads are a great option to help your business reach new leads. These leads can turn into valuable conversions for your business. Paid advertisements help you reach leads you may not be able to reach otherwise.
Once you select your platform, take the time to check out their paid advertising options. It’s a great opportunity for you to obtain new leads for your jewelry business.
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Dazzle your audience with a social media marketing plan from WebFX!
Social media marketing is a great opportunity to help your jeweler connect with more valuable leads. You will have a better relationship with your audience, which helps you earn more conversions. At WebFX, we know how to create social media marketing plans that drive results for your business.
We’re a full-service digital marketing company that specializes in social media marketing. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team of social media savvy experts will help you drive in more leads for your jewelry business.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do for them. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it's like to partner with a top social media marketing company like WebFX!
Attract more followers and clients with social media
When you invest in social media marketing, you invest in obtaining more valuable leads for your jewelry business. If you’re ready to start earning credible leads, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!