Skip to main content ↓

Influencer Marketing Pricing: What’s It Cost in 2024?

Did you know the influencer marketing industry is worth over $21 billion? With a number like that, it’s not uncommon to experience a bit of FOMO if you’re not already using influencers in your digital marketing strategy. But beneath all the social media glitz and glamor, what’s the cost of influencer marketing in 2024? Depending on various factors, influencer marketing can cost anywhere from $100 to $1 million per post.  Intrigued? Keep reading to learn more about what goes into influencer marketing pricing with our in-depth guide!

Data-driven influencer marketing service pricing

Curious about how much WebFX influencer marketing services cost? Browse our prices below.

icon 1

Basic Plan

$1,800 / month


  • check
    In-depth Target Audience Research
  • check
    Creative Brief and Strategy Development
  • check
    Influencer vetting, contacting, and hiring
icon 2

Aggressive Plan

$3,000 month


  • check
    Competitor Intelligence Report
  • check
    Targeted Keyword Research
  • check
    Dedicated Outreach Specialist
icon 3

Market Leader Plan

$4,200 / month


  • check
    Pixel Tracking
  • check
    Personal Consultation With Influencer SME
  • check
    Influencer Content Recycling


How much does influencer marketing cost?

Influencer marketing costs anywhere from $100 to $1 million per post. So, why the huge range? A variety of factors come into play when determining the cost of influencer marketing, from the influencer themself to the type of content you want to create. Check out the video below, or keep reading to learn more about influencer marketing and what goes into it’s overall cost for businesses.

what is the cost of influencer marketing


Ready to partner with an influencer marketing agency? You’ve come to the right place. WebFX is home to an award-winning team of digital marketers that know their way around influencer marketing. Get in touch with our team online or give us a call at 888-601-5359 to learn more about our influencer marketing services!

Ready to Grow? Get your FREE Quote Today!

Increased Website Traffic by


Read Full Case Study

Increased Conversion Rate by


Read Full Case Study

Increased Leads Generated by


Read Full Case Study

“We measure our success by how much we WOW our clients.”

avatar bill
Bill Craig

WebFX President

“WebFX really helped us to grow, develop, and expand the services we are providing. We could not be happier with the level of service we receive. We achieved goals we didn’t even know we had in place!”


Explore 1000+ Client Testimonials!

soundproof cow testimonial thumbnail

Influencer marketing service pricing from WebFX

With over 28 years of experience and more than 500 award-winning team members, WebFX is a trusted partner for influencer marketing.

Like all our digital marketing services, our influencer marketing services begin with a customized strategy that fits your business. With the help of a dedicated account manager, we’ll help you create an innovative strategy and find the perfect influencer based on your business, industry, target audience, and marketing goals.

Curious about our influencer marketing services and prices? View our pricing table below!

Influencer TypeText/Image Posts, Mentions & Pins Short Form Videos (Instagram Stories, Reels & TikToks)Long Form Videos (YouTube & Twitch)
Clients can create a budget for how many posts they’d like us to publish over the course of a quarter based on their ideal influencer’s audience size and post typeThese post styles are very popular and require more work on the influencer’s behalfThese posts typically involve a larger effort and time commitment from the influencer to produce
Nano Influencer (1k – 10k Followers)$600$1,200$1,800
Micro Influencer (10k – 50k Followers)$1,200$1,800$3,000
Mid-Tier Influencer (50k – 100k Followers)$1,800$3,000$6,000
Macro Influencer (100k – 250k Followers)$3,000$5,400$9,000
Mega Influencer (250k – 500k Followers)$3,900$6,000$12,000
Power Influencer (500k – 1M Followers)$4,800$6,600$18,000
Celebrity Influencer (1M+ Followers)$6,000$7,200$24,000
Need more information? Call Us: 888-601-5359

Make a splash on social media with influencer marketing services from WebFX

Your search for the perfect influencer marketing partner starts and ends here — WebFX is an award-winning digital marketing agency with over 28 years of experience helping clients like you accelerate your marketing goals, whether it’s through organic social media campaigns or innovative influencer marketing.

See how we can help reach your target audience with influencer marketing services by contacting us online or giving us a call at 888-601-5359!

Request a Quote!

A large group of young adults posing for a group photo on the steps of an ornate government building with a domed roof and columns.