Influencer Marketing Pricing: How Much Does It Cost in 2023?

Since more than 80 percent of consumers trust word-of-mouth recommendations, it’s critical for companies to build and maintain relationships with influencers. How much does influencer marketing cost, though? Between $100 to $1 million per post, which is why you’re going to need this influencer marketing pricing guide.

Professional influencer marketing services pricing

Curious about how much WebFX influencer marketing services cost? Browse our prices below.

Basic Plan

$1,800 / month


  • In-depth Target Audience Research
  • Creative Brief and Strategy Development
  • Influencer vetting, contacting, and hiring

Aggressive Plan

$3,000 month


  • Competitor Intelligence Report
  • Targeted Keyword Research
  • Dedicated Outreach Specialist

Market Leader Plan

$4,200 / month


  • Pixel Tracking
  • Personal Consultation With Influencer SME
  • Influencer Content Recycling


How much does influencer marketing cost?

In 2023, influencer marketing costs $100 to $1 million per post. It’s a massive price range that challenges companies because a variety of factors impact influencer marketing prices. So, what’s a fair price for an influencer in your market?

Find out in this handy guide, which covers everything you need to know about influencer marketing pricing.

Keep reading to learn more about the costs behind influencer marketing. Or, if you want to partner with an influencer without the hassle, contact our award-winning team to discuss our influencer marketing services. You can contact us online or give us a ring at 888-601-5359!

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“We measure our success by how much we WOW our clients.”

Bill Craig

WebFX President

Influencer marketing pricing from WebFX

With more than 25 years of experience and more than 500 award-winning team members, WebFX is a trusted partner for influencer marketing. Our expertise, plus history of increasing client revenue, make us a competitive choice for businesses worldwide.

Curious about our influencer marketing services and prices? View our pricing table!

Like all our digital marketing services, our influencer marketing services begin with a customized strategy. Your dedicated account manager and outreach specialist invest the time to learn your business and industry, as well as your target audience and goals, to create an innovative strategy and find the perfect influencer.

Influencer TypeText/Image Posts, Mentions & Pins Short Form Videos (Instagram Stories, Reels & TikToks)Long Form Videos (YouTube & Twitch)
Clients can create a budget for how many posts they’d like us to publish over the course of a quarter based on their ideal influencer’s audience size and post typeThese post styles are very popular and require more work on the influencer’s behalfThese posts typically involve a larger effort and time commitment from the influencer to produce
Nano Influencer (1k – 10k Followers)$600$1,200$1,800
Micro Influencer (10k – 50k Followers)$1,200$1,800$3,000
Mid-Tier Influencer (50k – 100k Followers)$1,800$3,000$6,000
Macro Influencer (100k – 250k Followers)$3,000$5,400$9,000
Mega Influencer (250k – 500k Followers)$3,900$6,000$12,000
Power Influencer (500k – 1M Followers)$4,800$6,600$18,000
Celebrity Influencer (1M+ Followers)$6,000$7,200$24,000
Need more information? Call Us: 888-601-5359

Ready to reach your target audience?

With more than $3 billion in revenue and more than 7.8 million generated for our clients in the past five years, WebFX is the top choice for businesses. Those who want a digital marketing partner that can get results from their influencer marketing campaign will see tremendous success with our team.

Discover how we can help reach your target market by contacting us online or calling us at 888-601-5359!

Contact us Online

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Last Updated August 26, 2022