10 Best Heatmap Tools For 2024 to Optimize Your Customers’ Experience

Analytics are great. They can give you numbers and show you what pages are getting responses and what aren’t, where everyone has come from, and ideas about where they are going.

But it doesn’t tell you what they are doing. Right now. Getting signed up with one (or maybe two) of the best heatmap tools will tell you about user behavior that your analytics doesn’t.

Luckily, we’ve got a list of the top heatmap tools you can use to understand how users interact with your website.

Let’s dive in!

What is a heatmap?

A heatmap is a visualization of user clicks, taps, and scrolling behavior. It is usually a two-dimensional representation of the data, and you’ll find that values will be highlighted in different colors.

If you imagine your website is a mall, the standard analytics will tell you how many cars have come in and parked and how many people have visited. It will also tell you which shops sold the most and were the most successful.

Heatmaps tell a different story. They are more like security cameras that give you an idea of foot traffic. They will tell you that some of the shops aren’t doing well because there is a lack of signage, or maybe it is a dead-end section of the mall’s layout, rather than because they don’t sell good products. Heatmaps give you insight into where these pitfalls are, how to optimize your web design, where to place your content, and what users are interacting with. You can use this information to promote your content and streamline the user experience.

10 heat map tools to track user behavior

The best heatmap tools we look at are the user behavior and web analytics versions. These tools are designed to provide detailed insights into how users interact with a website.  The top areas it focuses on are:

• Understanding user behavior
• Identifying issues
• Optimizing websites for better performance and user experience

Here’s our list of the best heatmap software you can use:

1. Hotjar

The first and best heatmap tool we have seen is Hotjar. Hotjar provides subscribers with tracking tools, including a heatmap software, session recordings, and surveys to understand user behavior. Hotjar’s extensive solutions gives you a full spectrum of insights into improving your website and the user’s experience.

The products they offer are user-friendly, with full support services. They also offer different packages with different cost options so that clients can invest in one with the ability to try out the other features to see if they work for their business model.

2. Crazy Egg

Crazy Egg is the originator of webpage heatmap technology. They offer various types of heatmap report options, including the scroll map report, which gives you insights into your site’s most popular scroll depth, and the confetti report, which focuses on user clicks.

The confetti report is one of Crazy Egg’s unique benefits, as it offers clients insight into click referral sources, search terms, and other user attributes.

3. Mouseflow

Mouseflow’s heatmap software does not require manual setup. You implement the code on the site, and Mouseflow can generate reports from there. It can also adapt to content changes in real time.

This lets you get accurate insights with dynamic content or a single-page application. Other options with their heatmap tool are getting a click report, geographic details, scroll-depth information, and mouse movement.

4. Contentsquare

Contentsquare offers advanced heatmap software, including click, touch, attention and scroll heatmap reports. Each one gives you deep insights into user interactions. For example, the attention heatmap can show which parts of the page capture the user’s attention the longest. From this, you can determine the precise optimization of content placement.

5. Lucky Orange

With Lucky Orange, you can watch your users interact with your website in real time. You can find out how each user engages with dynamic elements such as menus, forms, and pop-ups. You can share the heatmap data with teammates and turn on and off different features while viewing the data. They also have real-time options.

6. Inspectlet

You get your full heatmap range with Inspectlet, such as click and scroll heatmaps, but you also get one that is unique to Inspectlet, which is the eye-tracking heatmap. This technology gives you insight to where the user is looking and what parts of the site they are reading. They do this technology by correlating the mouse movements to predict where the eyes are looking.

7. Fullstory

Fullstory combines all their features into one solution. They offer heatmaps, give real-time information, and you can set your segment and time range as sessions are needed.

They also have resources such as dev tools so that you can get the full details for technically inclined people. Fullstory allows you to use their tool in an app setting as well so that you can scan mobile users.

9. Glassbox

Glassbox offers heatmap tools for both your website and your mobile apps.  You can flip between events, such as clicks, changes, or focus time. Every interaction is captured and can be analyzed to reveal how users are using your site. You can display all the interactions in a single view. You can also drill down individual user session to validate your findings.

10. Visual Website Optimizer (VWO)

You can record your visitors’ data on your website’s live state using Visual Website Optimizer (VWO). VWO uses a breakdown with modal boxes that give a unique way to analyze the data. You can browse the different pages while viewing the visitor data with each element.

Get insight into your website with WebFX

If you are looking to gain insights into your analytic data, contact WebFX on 888-601-5359. Our analytics services can give you a complete rundown on your campaign performance and find opportunities where you can make improvements.

Once you understand how users interact and engage with your brand, we can work with you to improve campaigns and track your digital performance to improve your strategic decisions. Contact us today to learn more!