Web Design for Cabinet Manufacturers: Examples and Benefits

Find out more about each of those topics below. And for help building your cabinet manufacturer website, just give us a call at 888-601-5359 or contact us online today!

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5 of the best cabinet maker websites online

What exactly does good web design look like for a cabinet maker company? Well, there’s not just one correct way to do it. Your site could look a lot of different ways. Still, maybe you find it helpful to see examples — in which case, we’ve got you covered.

Below are five examples of cabinet maker websites, including:

1. Cabinet Design Studio of Omaha
2. ShelfGenie
3. GoPro Custom Cabinetry
4. DKD Custom Cabinets
5. Cabinet IQ

Keep reading to see each one and find out what makes it such a good example.

1. Cabinet Design Studio of Omaha

First up, we have the website for Cabinet Design Studio of Omaha. This site makes it onto the list because it’s a straightforward example of several things you want from a website. It has a clean interface, an organized navigation bar, and a CTA in the middle of the screen. Those are all things your website should have, too.

2. ShelfGenie

Continuing the trend of prominent CTAs, ShelfGenie offers another great cabinet maker website example. On the homepage of this site, we get two different versions of the same CTA. One appears in the navigation bar, and one in the middle of the page. This maximizes the chances of those CTAs getting clicked.

3. GoPro Custom Cabinetry

This website from GoPro (not to be confused with the camera company of the same name) understands the power of visuals. Its homepage greets users with a video that shows off some of the company’s best cabinet work in clear detail, really emphasizing the quality of their work.

4. DKD Custom Cabinets

DKD Custom Cabinets has a fairly simple website, but it offers a lot of good stuff. Just to name one example, this site shows off not only images of the finished products, but also the designs used to plan them. That gives site visitors a glimpse at the company’s process, increasing their trust in their professionalism.

5. Cabinet IQ

Finally, we have Cabinet IQ. This company’s site makes it onto the list for one big reason: When you visit the homepage, one of the first things you see is a simple form you can use to submit a project request. If you’re looking to order new cabinets, you don’t have to hunt for the place to do it.

5 benefits of web design for your cabinetry company

A few factors make quality websites paramount. Kitchen and bathroom renovations are leading home improvement projects, while 80% of shoppers are starting their product research online, emphasizing the necessity for a website that’s informative, fast, and easy to use.

Here are some other things a good cabinet manufacturer website design does for you:

1. Delivers an impressive ROI
2. Decreases bounce rates
3. Improves user impressions
4. Reduces product returns
5. Supports mobile visitors

Let’s look more closely at each of those.

1. Delivers an impressive ROI

If you treat users well on your website, that leads to substantial returns on your investment in redesigning or refreshing your website. In fact, every dollar you invest in UX offers a $100 return — that’s a return of more than 9,000%!

More than 85% of customers are also willing to pay for a better experience. If your website features clunky navigation, broken internal links, or slow page speeds, you’re eliminating yourself as a potential place of purchase.

If you have 1,000 shoppers visiting your website each month, that’s 850 potential customers lost.

2. Decreases bounce rates

The fact that 89% of consumers shop with a competitor after a poor user experience shows that people will pay more for better treatment. That leads to several other statistics about how people respond to websites with a poor UX.

One is that almost 40% of users will stop interacting with a website if its images fail to load or take too long to load. This statistic is critical for cabinet manufacturers, as you’re showcasing your various collections and designs via professional photographs.

Our redesign for the city of Ocean City New Jersey demonstrates this fact. By creating a brand-new desktop and mobile website, as well as optimizing it SEO, our experienced team decreased their bounce rates by more than 10% and increased their conversions by 40%.

3. Improves user impressions

The popularity of infographics emphasizes the importance of visuals. That’s why more than 90% of first impressions relate to design. In fact, when a user assesses the credibility of your website, 75% of their opinion comes from its design.

With a professional website designer, you can create a cabinetry website that engages consumers on a visual level and provides them with an intuitive experience that makes them stay on your website.

4. Reduces product returns

Depending on your return policy, you may not have an issue with returns. For the industry at large, however, it’s an expensive problem. And one of the most common reasons customers cite for returning products is that those products didn’t match the description.

As a website designer for cabinetry companies, we focus on presenting your products with accuracy. That includes utilizing the images you provide of your cabinetry, as well as producing quality copywriting for SEO.

It’s one of the many reasons why our client retention rate is almost 100%!

5. Supports mobile visitors

It’s essential to support mobile users today — 80% of the world’s Internet users own a smartphone, so you want to provide a UX experience that considers any device they may use to view or purchase your products

With a responsive website design, which adapts to the size of a user’s screen, you can provide your target audience with an intuitive website. Mobile-friendly websites also improve the opinion of more than 60% of consumers, which is another bonus.

The most important reason to make your site mobile-friendly, though, is that Google uses mobile-first indexing. That means if your site doesn’t have a mobile version, it won’t rank at all — even on desktop searches.

Why does web design matter for cabinet manufacturers?

For cabinet manufacturers, web design carries several responsibilities, including:

1. Defining user experience
2. Representing company brand
3. Setting you apart from competition
4. Improving SEO
5. Building user trust

Let’s look at each of those in more detail.

1. Defining user experience

Whether you’re designing your next cabinet collection or your new website, you’re considering the experience of users. In web design, user experience (UX) is a priority because it influences how users navigate and interact with your website.

Additionally, the customer experience matters more to consumers than your prices and products.

While approaches to user experience vary, the overall goal is to anticipate a user’s needs before the users themselves even realize them — like clicking on a larger version of an image, moving to another page, or filing a quote request.

Wolf Home Products demonstrates this concept. On their homepage, they offer a brief overview of their different cabinet series. They follow those overviews with a comparison sheet, reviewing the different prices, warranties, finishes, and more.

The design answers the users’ question before they even ask it — “What’s the difference between the collections?”

2. Representing company brand

Like the location, exterior, and interior of a brick-and-mortar store, your website represents the brand of your business, as well as its products. Do you stand for elegance and timelessness in your designs? Or, do you value sleekness and modernity? Who is your target audience?

Look again at Wolf Home Products, and now compare it to Medallion Cabinetry:

While Wolf Home Product shows a clear focus on family audiences, Medallion Cabinetry leaves its audience open, instead focusing on a lifestyle — in this case, vintage chic. The two brands are distinct from one another.

They accomplish that in multiple ways, such as with the following features:

• Images
• Colors
• Text
• Content

However, they both embody professionalism. That’s what you want to consider when reviewing your current website. Is it professional? Does it encourage trust? Would people feel comfortable about providing their personal information, like a form of payment?

At WebFX, that’s at the forefront of our designs. Our history of working with ecommerce stores allows us to design innovative, attractive, and secure websites that encourage customers to choose your company.

Our website redesign for Ceramcor, an ecommerce company for ceramic cookware, exemplifies this approach. It also led to Ceramcor increasing its annual revenue by 85% and decreasing its bounce rate by 60% — two significant accomplishments.

3. Setting you apart from competition

In addition to building customer trust and confidence, web design also allows your cabinetry company to distinguish itself from the competition. If your competitors feature outdated websites that encourage skepticism among shoppers, that’s an advantage for you.

Unless, of course, it’s your website that’s outdated.

That’s another reason why it’s beneficial to partner with a professional website design agency. Designing a website is a time- and resource-intensive process, one that requires you to make use of newer features of web design, especially on mobile devices.

4. Improving SEO

Today, search engine optimization (SEO) is everything. It helps your cabinet manufacturing website rank well in search results, which helps people find and purchase your products. The design of your website can also contribute to your on-page SEO strategy.

In website design, several coding elements contribute to SEO, including:

• URLs
• Title tags
• Image alt tags
• Page speed

Additional elements, like JavaScript, can also hurt your SEO. For crawlers, which search engines use to crawl and index the Internet, it’s a challenge to decipher the content of a JavaScript element. That can leave your page unoptimized.

Due to the evolution of web design, it’s become much more convenient for cabinetry companies to partner with a professional web designer. The fact that we specialize in both SEO services and web design services offers a unique advantage, as you can optimize and create your website at the same time.

Plus, our customer satisfaction score or Net Promoter Score (NPS) is almost 100 — and that’s on a scale of -100 to 100, beating out many Fortune 500 companies.

5. Building user trust

A variety of web design elements come together to form and build user trust, including:

• Navigation
• Professionalism
• Branding
• Payment security

Even your ranking in search results represents the trust of consumers, as well as other websites. By building your internal links (which are links to pages within your website) and earning backlinks (which are links from other websites to your pages), you can help search engines recognize your authority.

Of course, the quality of those backlinks will have a big impact on your level of authority. That’s why it’s vital that you earn high-quality backlinks from reputable websites, versus lower-quality websites that’ll offer little value to you.

Why partner with WebFX for your cabinetry company’s website design?

Businesses across the U.S. choose to work with our web design company for a few reasons, including:

• We have more than 30 years of web design experience
• We have launched more than 1,058 websites
• We maintain an in-house and U.S.-based team of project managers, developers, and designers
• We provide supporting site services, like website maintenance and conversion rate optimization
• We have won more than 220+ web design awards

Our clients trust us to get the job done — and get it done well.

With our cabinetry company website design services, you can trust that your site will receive the attention it deserves to launch on time, rank well in search results, and drive leads. That’s because you’ll receive the expertise of a project manager, plus a team of marketers, developers, and designers.

You can learn more about why businesses choose our agency by reading our testimonials!

Renovate your website with WebFX

With more consumers diving into home renovations for their bathrooms and kitchens, now’s the time to optimize your website for not only search engines, but also shoppers. With a new website or redesign from our experienced and hands-on team, you’ll get a website that you and your customers love.

Discover the potential of your website by contacting us today — or chat with us by calling 888-601-5359!