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The 7 Best Digital Marketing Software Options of 2024 to Help You Grow

Implementing digital marketing strategies and tracking your results is no easy feat. Fortunately, hundreds of digital marketing software options are available to make managing your campaigns a breeze.

But sorting through hundreds of digital marketing platforms to find the best fit for your business is a time-consuming task. That’s why we’ve compiled the ultimate list of the  best software for digital marketing of 2024.

So, keep reading to learn more!

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7 best digital marketing software of 2024 to help you grow

  1. MarketingCloudFX
  2. Nutshell
  3. Hootsuite
  4. Moosend
  5. Google Analytics
  6. Ahrefs
  7. Marketo

1. MarketingCloudFX

digital channels icons

Pricing: View pricing

First on our list of the best digital marketing software of 2024 is MarketingCloudFX. With MarketingCloudFX, you say goodbye to juggling multiple tools and platforms and say hello to your all-in-one digital marketing solution.

MarketingCloudFX enables you to manage all of your digital marketing campaigns in one single platform. With this award-winning software, you can:

  • Track your website’s performance in search engines
  • Analyze the sources of your leads, web traffic, and phone calls
  • Implement and manage a revenue-driving email campaign
  • Track audience behavior and data points
  • Measure your return on investment (ROI)
  • And much more

So, if you’re looking for the best software for digital marketing to help you earn impressive results for your business, MarketingCloudFX is the perfect platform for you.

2. Nutshell


Nutshell's homepage blurb about their marketing benefits

Pricing: $16 per user per month

Do you want to make the most out of your sales and marketing data to drive impressive results for your business? Nutshell is a customer relationship management (CRM) platform that enables you to manage all of your customer information and data with ease.

It can help you collect and analyze valuable customer data to inform your campaigns and form long-lasting relationships with your customers and clients.

With Nutshell, you can:

Without a CRM software, it can be challenging to evaluate the results of your marketing efforts. Invest in Nutshell today to learn more about your audience and implement campaigns that drive more revenue for your business.

3. Hootsuite

Hootsuite homepage

Pricing: $133 per month

Hootsuite is one of the best digital marketing software options of 2024. This platform is a social media marketing tool that can help you manage almost every aspect of your social media campaign.

With Hootsuite, you can schedule and automatically publish your posts across multiple social media platforms from a single dashboard. You can also keep track of your comments, messages, and brand mentions in one thread.

Hootsuite makes it easy to implement and manage a social media campaign that drives revenue for your company.

4. Moosend

Moosend homepage

Pricing: $7 per month

Next on our list of the best software for digital marketing is Moosend. Moosend is a trusted email marketing platform that can enable you to manage your email campaigns with ease.

Creating email templates, sending large amounts of emails, and tracking your results is no easy feat. Moosend makes this process easier.

With Moosend, you can harness the power of email automation software to send your emails with little effort on your part. Plus, this handy platform can help you segment your subscribers, design beautiful landing pages, and build emails from  email templates.

5. Google Analytics

Google Analytics

Pricing: Free

If you’re looking for the best digital marketing software to help you manage your strategies, look no further than Google Analytics. Google Analytics is one of the most popular web analytics software today.

With Google Analytics, you can track essential website and audience metrics, such as:

  • The sources of your web traffic
  • Your conversion rate
  • How much time users spend on your website

You can then use this valuable information to inform your marketing strategies.

For example, you might notice that most of your web traffic comes from Google search results. In this case, you can focus on optimizing your search engine optimization (SEO) strategy to enable more users to discover your business online.

6. Ahrefs

Ahrefs homepage

Pricing: $99 per month

Do you want to improve your search engine rankings and analyze your competitors in the search results? Ahrefs is one of the most popular digital marketing platforms to help you manage your SEO strategy today.

Ahrefs enables you to view your current keyword rankings and identify the words and phrases your target audience is searching for online.

And as a bonus, Ahrefs helps you analyze your competitors’ websites to discover any improvements you can make to your site to remain completive in the search results.

If you’re ready to boost your search engine rankings and drive more traffic to your website, Ahrefs could be the best software for digital marketing for your company.

7. Marketo

Marketo homepage

Pricing: Custom

Next on our list of the best digital marketing software of 2024 is Marketo. Marketo, owned by Adobe, is a marketing automation platform that can help you streamline your marketing processes and make smarter, data-driven optimizations.

With Marketo, you can:

  • Build and automate marketing campaigns
  • Use artificial intelligence (AI) to build predictive audiences and segments
  • Manage and nurture your leads across multiple channels
  • Personalize consumer experiences with active listening and triggered content

If you’re searching for a handy digital marketing platform that helps you free up your to-do list and implement more personalized website experiences, Marketo is an excellent option for you.

Use the best digital marketing software with WebFX

Are you ready to power up your results with the best digital marketing software in the industry? WebFX has you covered.

Our marketing proprietary software, MarketingCloudFX, is backed by over 28 years of experience in digital marketing. So, you can rest easy knowing that your software was designed to drive the best results for your business.

Plus, our team of over 500 marketing experts is always on hand to help you maximize your results with every feature MarketingCloudFX has to offer.

Want to learn even more about MarketingCloudFX and how it can help your business grow? Chat with one of our strategists today by calling 888-601-5359 or contact us online! We can’t wait to hear from you!

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