150 Content Marketing Statistics to Inspire Your Content Strategy

Not only can great content improve your search engine optimization (SEO) ranking, but it also helps you build your business’s trust, authority, and credibility.

To learn more about the overwhelming benefits of content marketing, check out these 150 content marketing statistics. We dare you not to commit to a content marketing strategy by the end of this post, which sorts the stats according to these topics:

• General content marketing statistics
• Artificial intelligence (AI) and content marketing statistics
• Business-to-business (B2B) content marketing statistics
• Content strategy statistics
• The challenges of content marketing: key statistics
• Content creation statistics
• Content promotion and channels statistics
• Content marketing statistics surrounding video
• Content marketing return on investment (ROI) statistics
• Content marketing budget statistics

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General content marketing statistics

Content is a crucial part of any digital marketing strategy. Check out these general content marketing stats that prove why it’s essential:

1. Content marketing is the third most prominent source of customer retention (32%). Email marketing is the primary source at 58%, followed by social media marketing at 32%.
2. Content marketing is three times more efficient at generating leads than outbound marketing.
3. The top priorities of content marketing investment among a group of marketers surveyed are social media and community building (52%), improving content quality (43%), and audience research (37%).
4. Nearly 93% of all marketers use content marketing.
5. 90% of marketer-respondents say that content marketing is part of their marketing strategy.
6. 75% of marketer-respondents believe that personalized experiences drive sales and repeat business.
7. 73% of the top marketers use content to nurture their audience.
8. 72% of businesses say that content marketing increases leads.
9. About 60% of people surveyed say content marketing is either “Very Important” or “Extremely Important” to their marketing.
10. 60% of business-to-consumer (B2C) marketers use content marketing strategies.
11. Only 3% of respondents say that their content marketing efforts were unsuccessful.

AI and content marketing statistics

It’s no secret that AI adoption has increased. Here are content marketing statistics related to AI:

12. 91% of B2B marketer-respondents who use generative artificial intelligence (AI) tools use free tools like ChatGPT.
13. 83.2% of content marketers surveyed say they plan to use AI tools in 2024.
14. 75% of video marketers surveyed say they’ve used AI tools to help with creating or editing marketing videos.
15. 71% of marketer-respondents say they use AI tools to help with content ideation, such as brainstorming keywords to target for their content marketing strategy.
16. 51% of B2B marketers that use generative AI say they use it to brainstorm new topics.
17. 45% of B2B marketers using generative AI say they use AI to research headlines and keywords.
18. 45% of B2B marketers using generative AI say they use it to write drafts.
19. Nearly 45% of our respondents who use AI for marketing say they use it for content creation.
20. 40% of marketers reported using AI tools to help them create overall strategies, such as generating customer personas.
21. 36% of B2B marketers reveal that they don’t use generative AI due to accuracy concerns.
22. Nearly 35% of our respondents who use AI for marketing say they use ChatGPT.
23. 19% of B2B marketers who don’t use generative AI say their organizations have corporate mandates not to use them.

B2B content marketing statistics

Content marketing establishes a business’s credibility and builds trust among your target audience. Here are statistics that prove content marketing is essential for B2B companies:

95% of B2B customers

view content as a means of building trust when evaluating a business.

24. The five most frequently used metrics to assess content performance by B2B marketers are conversions (73%), email engagement (71%), website traffic (71%), website engagement (69%), and social media analytics (65%).
25. According to B2B marketers surveyed, the three most popular content types are short articles/posts (94%), videos (84%), and case studies and consumer stories (78%).
26. 95% of B2B customers view content as a means of building trust when evaluating a business.
27. 86% of B2B marketer-respondents use paid content distribution channels to promote their content.
28. 84% of B2B marketer-respondents say LinkedIn is the organic social media platform that delivers the best value for them.
29. 84% of B2B marketer-respondents say content marketing has helped create brand awareness in the last 12 months.
30. 81% of B2B marketers surveyed say they use analytics tools to manage content.
31. 78% of B2B marketers who pay to promote content use social media advertising and promoted posts.
32. 76% of B2B marketers claim that content marketing has helped them generate demand and leads.
33. 72% of B2B marketers surveyed say they use generative AI, but 61% claim that their organization lacks guidelines for its use.
34. According to B2B marketers surveyed, the top-performing B2B marketing channels are in-person events (56%) and webinars (51%).
35. 70% of B2B marketers surveyed say their organizations integrate their content strategy into the overall marketing, sales, and communications strategy.
36. 69% of B2B marketers say they would increase their investment in video.
37. 64% of B2B businesses use link building in their content marketing efforts.
38. 63% of B2B marketers say that content marketing has helped them nurture their subscribers, audiences, and leads.
39. 58% of B2B marketers surveyed cite a lack of resources as a challenge in content marketing.
40. 58% of B2B marketer-respondents say content marketing has helped them generate sales and revenue.
41. 53% of B2B marketers surveyed say case studies and customer stories are the most effective content format.
42. 53% of B2B marketers say they would increase their investment in thought leadership content.
43. 50% of B2B marketers in large companies with more than 100 employees say that content requests go through a centralized content team.
44. Among B2B marketers surveyed, 48% cite “not enough content repurposing” as a challenge when scaling content production.
45. 45% of B2B marketers surveyed say their organization will likely invest in new technology for content marketing.
46. 40% of B2B marketers cite a lack of communication across their organizations’ silos as a challenge when scaling content production.
47. 46% of B2B marketers agree that their organization measures content performance effectively.

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Content strategy statistics

Having a documented content marketing strategy can help you succeed in your efforts. Below are other content marketing statistics related to strategy:

48. The average blog post is 1427 words long.
49. Blog posts with at least one video generate 70% more organic traffic than pages without one.
50. 94% of marketers adjusted their content marketing strategy due to the COVID-19 pandemic.
51. 80% of marketers who considered themselves very successful in content marketing in 2022 have a documented content marketing strategy.
52. About 62% of marketers say that creating interactive content is part of their strategy in 2024.
53. 58% of marketers use social media posting tools for content marketing.
54. 53% of marketers say that improving the quality of their content helps boost their rankings.

55. 53% of marketers claim that their content’s engagement went up after they updated it.
56. 50% of marketers reveal that they update existing content every time they see it has become outdated.
57. 49% of marketers say they use website analytics tools.
58. 49% of marketer-respondents say that their rankings and traffic increased after they updated their content.
59. 48% of marketers reveal that they use email marketing software for content marketing.
60. 47% of marketer-respondents say that researching their audience is a factor that led to their content marketing success.
61. 44% of people typically consume three to five pieces of content before they engage with a company.
62. 42% of marketers surveyed say that their content marketing strategy’s complexity is fairly developed.
63. 46% of marketers say that SEO is a factor that led to their content marketing’s success.
64. 45% of marketer-respondents say that researching and adding related keywords to their primary keywords helped their blog posts rank higher.
65. 39% of marketer-respondents say they update their existing content as a preventive measure.
66. 36% of marketer-respondents say they have one to three specialists in their content marketing team.
67. 33% of marketers conduct content audits twice a year.
68. 33% of high-performing blogs are fairly easy to read.
69. 28% of high-performing blog posts have H2s and H3 subheadings.
70. 24% of marketer-respondents say they conduct content audits once a year.
71. Nearly 24% of high-performing blogs publish content every day.
72. 21% of marketer-respondents say they conduct content audits more than three times a year.
73. 14% of marketers want to create interactive content like polls and games in 2024.

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The challenges of content marketing: key statistics

What are the likely challenges you’ll face when you’re implementing your content marketing strategy? Learn the key statistics related to content marketing’s challenges:

74. The top three biggest content marketing challenges that B2B marketers cite are creating the right content (57%), creating content consistently (54%), and differentiating content (54%).
75. 84% of B2B marketers say that integrating and correlating data across multiple platforms is a common challenge when measuring content performance.
76. 45% of marketers say that attracting quality leads with content is a challenge.
77. Among B2B marketers surveyed, 41% of them cite workflow or content approval as a challenge in content marketing.
78. 38% of marketer-respondents say that creating more content faster is a challenge.
79. 34% of B2B marketers surveyed say keeping up with new technologies and tools is a challenge.
80. 16% of marketers say finding new ideas for new content is a challenge.
81. 16% of marketer-respondents say creating highly engaging online content is a challenge.
82. 14% of marketer-respondents say creating content that generates leads is a challenge for them.

Content creation statistics

Content marketing is tedious. Some businesses outsource some key content creation tasks and do other tasks in-house. Here are content creation statistics to inspire your strategy:

37% of marketers

claim that creating more research-driven content improves their rankings.

83. 72% of marketers say content creation is the most important SEO tactic.
84. 55% of content marketers claim that creating more content helps boost their rankings.
85. 48% of marketer-respondents outsource their content.
86. 47% of marketers say they outsource graphic design.
87. 43% of marketer-respondents say they outsource video design and animation.
88. 38% of marketers create their video content in-house.
89. 37% of marketer-respondents say they outsource copywriting.
90. 37% of marketer-respondents claim that creating more research-driven content improves their rankings.
91. 35% of marketers say that generating content ideas is a challenge.
92. 24% of marketer-respondents exclusively use external vendors to create their video content.

Content promotion and channels statistics

Which content marketing platforms perform best? Which paid channels drive the most engaged audience? Here’s a collection of content marketing statistics that can give you an idea:

93. According to marketers, the top social media channels for sharing content are Facebook (55%), Instagram (54%), and YouTube (38%).
94. The best paid channels for sharing content, according to marketer-respondents, are social media advertising (66%), paid search ads (45%), and YouTube ads (40%).
95. 90% of marketer-respondents use YouTube, which makes it the most widely used video marketing channel.
96. 78% of marketers claim that YouTube is an effective video marketing channel.
97. 73% of marketer-respondents say they use organic social media to promote their content.
98. 63% of marketers say that they use paid channels to boost their content distribution.
99. 53% of marketers say that they use email marketing to promote their content.

Content marketing statistics surrounding video

Businesses will benefit from using video, an engaging type of content that educates and entertains your target audience. Be inspired by these content marketing statistics related to video:

100. 91% of businesses say they use video as a marketing tool.
101. 91% of consumers have watched an explainer video to learn more about a product or service.
102. 90% of marketer-respondents say video marketing has given them a good ROI.
103. 90% of marketers claim that video has helped them boost brand awareness.
104. 89% of consumers want to see more videos from brands in 2024.
105. 88% of marketers consider video as an important part of their overall strategy.
106. 88% of marketer-respondents say video has helped them improve their audience’s understanding of their product or service.
107. 87% of marketers claim that video has helped them generate leads.
108. 87% of consumers say video quality affects their trust in a brand.
109. 87% of marketer-respondents say video has directly increased sales.
110. 86% of marketer-respondents say video has helped them increase their site traffic.
111. 85% of marketers reveal that they plan to maintain or increase spending on video in 2024.
112. 82% of marketers say video has helped keep visitors on their website longer.
113. 82% of consumers have been convinced to buy a product or service by watching a video.
114. 77% of consumers have purchased or downloaded an app after watching a video about it.
115. 68% of marketers who don’t use video marketing say they plan to use the strategy in 2024.
116. 66% of marketers say video has helped them reduce support queries.
117. 60% of marketers measure video marketing’s ROI through engagement such as likes, shares, and reposts.
118. 45% of marketer-respondents say video is the content format that performs best.
119. 44% of consumers say they’d like to watch a short video when they want to learn about a product or service.
120. 43% of marketer-respondents say that short-form video is the best performing video format.
121. 42% of marketers measure video marketing’s ROI through customer engagement and retention.
122. 40% of marketers measure video marketing’s ROI through video views.
123. 39% of marketer-respondents have created video testimonials, making it the most popular singular use case for video marketing.
124. 39% of marketer-respondents measure video marketing’s ROI through brand awareness and PR.
125. According to 39% of marketer-respondents, 30-60 seconds is the most effective video length.
126. 33% of marketer-respondents who don’t use video say they don’t have time to adopt video marketing.
127. 32% of marketers measure video marketing’s ROI through bottom-line sales.
128. 28% of marketer-respondents measure ROI through leads or clicks.
129. 28% of marketers say the most effective video length is one to two minutes.
130. 20% of marketer-respondents who don’t use video say it’s too expensive.
131. 15% of marketer-respondents who don’t use video don’t know where to start.
132. 12% of marketers say that they don’t use video because its ROI is unclear.

Content marketing ROI statistics

You want your investment in content marketing to yield results. Here are content marketing statistics related to ROI:

133. The top key metrics that marketers use to measure their content’s success are social media engagement (61%), organic traffic (52%), and email marketing engagement (47%).
134. 67% of marketer-respondents say they calculate revenue coming from leads and conversions generated by content marketing.
135. Google Analytics is the top content marketing ROI tracking tool, with 64% of marketer-respondents using it.
136. 54% of marketers reveal that their company measures content marketing ROI.
137. 48% of marketers say they calculate revenue generated from organic traffic.
138. 44% of marketer-respondents say they use social media analytics tools to assess content marketing ROI.
139. 42% of marketer-respondents believe they are relatively good at effectively measuring content marketing ROI.
140. 34% of marketer-respondents say they use SEO tools to assess content marketing ROI.
141. 22% of marketer-respondents believe they are highly effective in measuring their content marketing ROI.

Content marketing budget statistics

How much of your marketing budget must you allocate to your content strategy? Check out these statistics to get an idea of how much other businesses are spending:

142. About 80% of very successful content marketers spend more than 10% of their total marketing budget on content.
143. 69% of marketer-respondents are spending more than 10% of their total marketing budget on content.
144. About 55% of businesses plan to spend more on content marketing in 2024 than in 2023.
145. 48% of B2B marketers reveal that 10% of their marketing budget goes to content marketing.
146. 45% of B2B marketers think their content marketing budget will increase from their 2023 budget.
147. 29% of B2B marketers say that 10% to 24% of their marketing budget goes to content marketing.
148. 27% of marketer-respondents say they spend less than $1000 every month on content marketing.
149. 24% of B2B marketers admit that content marketing takes up one-fourth or more of their total marketing budget.
150. 20% of marketer-respondents reveal they spend $3000-$5000 every month on content marketing.

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Get started with your content marketing strategy today

Content marketing is a valuable strategy for helping you grow your business online. After looking at these content marketing stats, you can see the impact of content and how it can help your business grow.

Creating content can be a huge undertaking, but WebFX is here to help. With our team of over 500 experts, we’ll help you craft compelling content that gets your audience to engage with your business.

Additionally, with our software, MarketingCloudFX, you can personalize your audience’s experience and deliver the content they love. MarketingCloudFX will help you manage and nurture leads towards conversion!

Contact us online or call us today at 888-601-5359 to speak with a strategist about our content marketing services!