One of them is content marketing.
Creating unique content and publishing it on your site is a great way to attract traffic, show visitors what you have to offer, and convert them into customers.
Still not sure if content marketing is right for your business?
Call 888-601-5359 to speak with a strategist about content marketing plans from WebFX, or keep reading for 10 stats that show why it's so important for businesses today.
1. 70% of consumers prefer getting to know a company via articles rather than ads
How do you inform your target audience about the products and services your company offers? If the answer is traditional advertisements, you’re missing an opportunity to more effectively communicate with 70% of your customers.
When you write informative articles, you can address common customer questions and concerns without making readers feel pressured into a sale. And when you do that, you not only help them better understand your industry, but set your business up for more qualified leads.
2. 61% of consumers prefer companies that create custom content
It’s clear that content matters to consumers. But if you want yours to be effective, it needs to be tailored to their individual needs.
Many businesses make the mistake of lumping all of their potential customers into one or two groups. And although the consumers who purchase from you likely have some things in common, they aren’t all the same.
Instead of attempting to create one-size-fits-all content, spend some time researching your audience and creating personas. Then, write blog posts, articles, and anything else that will help address their individual interests.
3. Buyers go through 57% of the purchasing process before contacting a sales team
Many B2B companies rely on their sales teams to discuss services with leads and turn them into clients. That worked in the days before Internet marketing when these sales professionals were often a prospect’s first contact with the company.
Now, however, B2B buyers do extensive research before they even consider reaching out to a company. They learn exactly what each one has to offer, what the benefits are, and what the alternatives are like.
This means that if you don’t have comprehensive content, you’re not even a part of their purchasing process.
4. Inbound marketing generates 54% more leads than outbound marketing
Traditional marketing methods (like TV, radio, and newspaper ads) are considered “outbound marketing” because they reach out to customers when they’re not actively looking to learn about products or services. In most cases, these ads actually disrupt what the consumer is trying to do, whether that’s watch a show, listen to music, or read the news.
Inbound marketing, on the other hand, allows consumers to come to you.
Billions of users every day take to search engines to look for answers to their questions, solutions to their problems, and information about specific topics. If your company provides what they’re looking for, you can bring them to your site without interrupting their day-to-day activities.
Mid-Size Businesses Trust WebFX
Leah Pickard. ABWE
5. Content marketing doubles website conversion rates
Your business has one thing in common with every other business in the world: You want to convert your audience into customers.
What that means for your site depends on your individual business. If you’re an ecommerce store, you want visitors to make a purchase. If you’re a B2B company, you want them to fill out a contact form.
Either way, you want a high conversion rate. And considering that companies who use content marketing see conversion rates twice as high as those who don’t, it’s definitely worth your time.
6. Marketers who blog are 13 times more likely to see positive ROI
One of the most common content marketing strategies for businesses in all industries is blogging. Adding a blog to your existing site is a fairly simple process, and updating it only requires the amount of time and effort it takes to write a new post.
Despite their simplicity, marketers who manage a blog are 13 times more likely to see positive ROI. That’s a huge jump for a few hours of work per week—and that’s really all it takes.
7. The average user spends 88% more time on pages with videos
Want to keep visitors on your site longer? Start adding videos.
Videos are more time consuming to produce than text-based content, but they’re also more engaging. This is especially true with complex topics, where visitors would rather have a video walk them through a subject instead of reading paragraph after paragraph of difficult material.
8. 93% of all marketers use content marketing
Although content marketing was a novel idea less than a decade ago, it’s now a staple of the marketing industry. Marketers know that consumers want information—and they’re willing to provide it.
Of course, we know that “because everyone else is doing it” isn’t always a great reason to adopt a strategy. That said, we’re confident in the effectiveness of content marketing—and you don’t want your business to fall behind by staying in that 7% who don’t use it.
9. 54% of marketers say content is the most important part of their SEO strategy
Of the marketers who use content, 54% say that it’s the most important part of their search engine optimization (SEO) strategies. There could be many reasons for this, but the most likely is that high quality content helps sites earn links.
When other sites notice that you’ve published something informative, interesting, or entertaining, they may want to share it with their readers. And when they do that, your site appears more authoritative in the eyes of search engines like Google.
10. 76% of B2B marketers (77% of B2C) plan to increase content production in 2016
Over three quarters of marketers who currently use content plan to increase their production in 2016. Not only are they confident in the results they’ve seen so far, but they also want to ramp up their efforts and be even more successful.
This means that content marketing isn’t slowing down any time soon. And if you haven’t started yet, there’s no better time than now.
Ready to start using content in your marketing strategy?
Content marketing is an extremely effective strategy, and one that’s becoming expected from reputable brands. At WebFX, we’ve been using content to help our clients reach more customers and convert them into leads for years.
If you’re ready to start exploring your options with content marketing, contact us today! One of our strategists will be more than happy to discuss your company’s marketing strategy, and how content can help you reach your goals.