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Using data to learn more about your audience and create targeted marketing messages is the key to unlocking more sales and revenue for your business.

But what happens now that Google has announced its third-party data phase-out in 2022? Well, we’ve got all the answers for you.

In this guide, we’ll dive into more detail about Google’s phase-out of third-party data and what this means for the future of marketing. Plus, we’ll explain how you can collect and leverage first-party data instead to drive impressive marketing results for your business.

Did we mention that WebFX is an award-winning digital marketing agency? Our team of over 300 experts can help you stay up to date with the latest marketing trends so that you can stay one step in front of your competitors.

If you’re ready to start implementing data-driven marketing strategies that boost revenue for your business, we can help. Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how we can help grow your business.

What’s in the data-driven marketing guide?

Below, you’ll find a quick overview of what you can expect to find in each chapter of our Data-Driven Marketing Guide.

For a complete overview of first-party data and how it can help your business, we suggest reading the guide in its entirety. But you can also use the quick links below to navigate to chapters that interest you most!

Bonus video: How to drive results with first-party data

Chapter 01

First-party data vs. third-party data: What’s the difference?

Chapter 1 covers the basics of data, including:

  • What is first-party data?
  • What is third-party data?
  • Major differences in first- and third-party data
GO TO CHAPTER 1
Chapter 02

Google’s third-party cookie phase out: What you need to know

In Chapter 2, you’ll learn all about:

  • What is a third-party cookie?
  • Why is Google phasing out third-party cookies?
  • What you need to know about Google’s third-party data phase-out
  • How can Google’s third-party cookie phase-out affect the future of marketing and advertising?
  • How to prepare for Google’s third-party data phase-out
GO TO CHAPTER 2
Chapter 03

How to collect first-party data

Chapter 3 of our data-driven marketing guide outlines how to collect data with:

  • Lead generation forms
  • Data tracking tools
  • Channel promotion
GO TO CHAPTER 3
Chapter 04

How to leverage first-party data to drive impressive digital marketing results

In Chapter 4, you’ll learn how to leverage first-party data in your own marketing campaigns by:

  • Collecting data
  • Using a CDP
  • Analyzing audience behavior
  • And more
GO TO CHAPTER 4

Get started with data-driven marketing!

With WebFX, it’s easy to boost your revenue and take your company to new heights. Speak with one of our strategists by calling 888-601-5359 or contact us online to discuss your company’s needs and goals.

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